A sales proposal is much more than revealing pricing.
It’s the tool that empowers your champion to fight for you internally when you’re not in the room.
Here's how to arm them for battle.
A good proposal has to be much more than just a price list or MSRP sticker - it has to be…
The demo is the most critical meeting in early-stage B2B sales processes.
Yet, too many approach it as simply a product walkthrough.
Here are a few tactics that can have a huge impact
1/ Send materials in advance.
This enables a richer discussion instead of covering basics.…
If you're a vibe coder looking to ACTUALLY finish your project, look no further.
Introducing @EasyCodeAI .
Backed by @ycombinator and yours truly, @focal_vc (pre YC of course😉 ).
If you're a vibe coder looking to ACTUALLY finish your project, look no further.
Introducing @EasyCodeAI .
Backed by @ycombinator and yours truly, @focal_vc (pre YC of course😉 ).
Sales is a science, not an art form.
Charisma does matter. But it’s impact is way smaller than most think.
Treating sales like science - a methodical system with clear steps and components gets you much further.
Here’s such a framework that turns any founder into a sales…
B+ first sales meetings are failures.
Early stage startups, first call exceptionalism is needed every single time.
Why?
Because the stakes are dramatically higher than for established companies.
You’re starting from a disadvantage already because you don’t have a brand yet.…
An excellent piece about what causes burn out that I strongly agree with:
Burnout is mainly caused by the lack of motivation / meaning / purpose / rewards (we are all human), not working too hard.
An excellent piece about what causes burn out that I strongly agree with:
Burnout is mainly caused by the lack of motivation / meaning / purpose / rewards (we are all human), not working too hard.
Selling towards a budget that doesn’t exist yet?
It’s an entirely different game with different rules.
Going upmarket in an existing category:
You're not just selling your product. You're selling the risk and pain of change. Inertia / the status quo is your biggest enemy.…
“Go enterprise”
Sounds like a great idea - larger deals, bigger logos, and faster growth.
Until your first enterprise security review feels like defending your PhD thesis when you're still in high school.
Enterprise readiness isn't just about your product. It's about your…
Burn is borrowed urgency. Decide how much pressure you can thrive under.
2021 made overspend look heroic. 2025 punishes it - unless you’re in a hot AI space.
Yet, the trade‑off never changed:
High burn buys acceleration but hard‑codes urgency. Miss even one quarter and the…
Titles are traps early on!
“We hired our first salesperson and labelled him “VP” because ego was cheaper than cash.”
A common and costly mistake.
Premature titles often box founders into a tough choice: fire the loyal or freeze the company.
@smilecdr made this exact mistake.…
1/4 two‑founder teams is divorced by Year 4; 40 % by Year 8.
Dead equity on the cap table is silent - until it strangles the company and the friendships that built it.
It kills morale, makes fundraising way tougher, and leads to strong resentment amongst the founders who…
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