Peel Back the Label @PeelBackLabel
Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics. peelbackthelabel.org United States Joined June 2017-
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Concerns over the public-health impacts of consumers substituting #dairy with nutritionally inferior plant-based products are widespread and well-known, and @US_FDA leaders have long acknowledged this truth.
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
Don't worry. There's still plenty of #butter. 🧈
Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #dairyDefined podcast episode. 🏃♀️🐄 bit.ly/3whv7f1
Released today by @USDA and @HHSGov, the the 2020-2025 Dietary Guidelines for Americans reaffirms #dairy’s central role in the diet as a provider of essential nutrients that are often under-consumed in American diets. bit.ly/3rN4iNs
From #EU grocery shelves, to you: Where #milk is called milk and #plantbased is called plantbased. @nmpf nmpf.org/the-eu-makes-b…
This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink. Check it out here: bit.ly/3gnGgmP
Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!
We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSGov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized. bit.ly/2FvhiE7
In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛
Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960. Check out our latest #dairyDefined to learn more: bit.ly/2FRiDFd.
Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics. Read the letter here: bit.ly/3iH0MyS.
In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.” Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal. bit.ly/2LIOQ0V
Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes. nyti.ms/2Tj6Ty1
“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
All strawberries: *are non GMO* @DoleTweets:
No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.
No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
Check out a recent op-ed in @USATODAY about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you." bit.ly/3bgfrOh
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8K Followers 6K Following Dad, journalist, iconoclast, founder https://t.co/VaCWq74soa - ag biotech/biomedicine/sustainability/ethics. Emmy-winning TV news producer, book authorIt's #NationalMilkDay! Today, we raise a 🥛 glass to the farmers, farm workers, truckers, manufacturing staff and others throughout the supply chain whose tireless work ensures a safe and steady supply of delicious, affordable and nutritious #dairy.
On behalf of American dairy farmers and their cooperatives, we applaud Congress’ bipartisan passage of the Ocean Shipping Reform Act, made possible by the leadership of @RepGaramendi, @RepDustyJohnson, @SenAmyKlobuchar and @SenJohnThune.
The path is clear. The door is open. All @US_FDA needs to do is walk through it and fix what its leaders already know is a problem. And we know they know it. Because they’ve said it themselves. #DairyDefined bit.ly/3PtOGKA
Digging further, former @US_FDA Commissioner @ScottGottliebMD shared concern that consumers were being “misled” by plant-based beverages and asked whether consumers “are seeing the word ‘milk’ and imputing a certain nutritional value into that beverage that they’re not deriving?”
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
Why does @Tropicana include a “Non-GMO” label on their orange juice when there are no GM oranges? It’s certainly not about truth or transparency. It’s about capitalizing on consumer misconceptions for the sake of profit. #PeelBackTheLabel #NotBuyingIt bit.ly/2OnCoTh
Last month in an exchange with @SenatorBaldwin, @US_FDA Commissioner @DrCaliff_FDA noted that when people think about dairy vs. plant-based beverages, they “are not very equipped to deal with the nutritional value” of the products.
This #NationalAgDay, we recognize American dairy farmers who provide high-quality, affordable and nutritious dairy products to our nation and world. Today and every day, we appreciate you. #AgDay2022
Not all heroes wear capes! This #NationalMilkDay, we raise a 🥛 glass to the farmers, farm workers, truckers, co-op staff and others throughout the supply chain whose tireless work ensures a safe and steady supply of delicious, affordable and nutritious #dairy.
U.S. dairy farmers appreciate the work of @RepRonKind, @CongressmanGT, @RepJimCosta, @TomReedNY23, @repdelgado, @RepDavidValadao, @RepDelBene and @RepDustyJohnson, who together led a bipartisan effort stressing the importance of enforcing #USMCA’s dairy access rights.
We couldn’t be prouder of Elle Purrier St. Pierre, @TeamUSA athlete, holder of the U.S. women's one-mile and two-mile records, and a proud Vermont #dairy farmer. “Dairy farming is the backbone of our state and our rural communities,” she says. "It's a great way to grow up."
Did you know Vermont is home to one of the most outstanding athletes in the country? Meet Elle Purrier St. Pierre, born and raised in Vermont, an Olympian, the holder of the U.S. women's one-mile and two-mile record, and a proud Vermont dairy farmer.
Don't worry. There's still plenty of #butter. 🧈
If you haven't heard, there's a cream cheese shortage. So, Kraft is offering to reimburse thousands of holiday shoppers $20 each for desserts they bake or buy that don't contain cream cheese. n.pr/3E4hemK
This #GIvingTuesday, consider supporting students studying dairy by donating to the National Dairy Leadership Scholarship Program! You’ll be entered to win one of ten raffle prizes, including a $750 American Express gift card, @cabotcheese gift box, @KCSteaks and more.
"I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board. So God made a farmer." Our thanks to #dairy farmers everywhere on #NationalFarmersDay.
For a #vaccination campaign to work, people must individually decide to protect themselves, their families, and their communities. We are proud to be among the organizations urging farmers and rural communities to get vaccinated. Read our letter here: bit.ly/2V4N1Uf
It's #CowAppreciationDay! Today and every day we appreciate the important role that #dairy cows play in nourishing people and communities around the world.
The #dairy community has pledged to achieve carbon neutrality by 2050. Obstacles remain, says @darigold CEO Stan Ryan. But by aggressively pursuing new strategies, we can achieve this shared goal. Check out our special #NationalDairyMonth edition of #CoopPerspectives!
I won’t buy these. They are GMO free even though there are no GMO berries. But the real reason I won’t buy these is because they are not marked as Gluten-free! 😉💩 @PeelBackLabel