Point To Point LLC @PointToPointLLC
B2B marketing communications experts focused exclusively on the building materials and industrial manufacturing categories. pointtopoint.com Cleveland, OH Joined July 2009-
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Is there a better way to get inside the best minds in marketing? Our CEO, Megan Kacvinsky has a front row seat as judging of the 2022 B2 Awards is underway. @ANAmarketers #B2Awards #marketingawards #marketing
Bias doesn’t end by staying silent. It ends when everyone demands that differences are valued and celebrated. We recognize all of the thinkers, the creatives, the planners and the doers … who just happen to be women. ow.ly/jhaR50Ico0V #IWD2022 #BreakTheBias #marketers
Totally cool that Megan Kacvinsky is a judge for the 2022 REGGIE Awards. The process to identifying the best work is under way and she’s excited to be part of it. @ANAREGGIEAwards #ANAMarketers #agencywork #agencyawards
Strategy, audience, profile, products and performance are powerful words for marketers. How they relate to your investment in spec sites being a solid return is a click away. Read this blog for a breakdown on getting started. ow.ly/NYEN50HzjcT #specification #marketing
When you market to architects can you avoid the pitfalls that many brands seem to make? Take the first step and know 7 common pitfalls that you can avoid when creating an architect marketing program. Get the quick guide: ow.ly/wKNv50Hu2mB #buildingmaterials #marketing
You have agreements with specification sites but do you know if your products are performing at their max value? Whether it’s yes or no, it’s time to audit your approach. Read our blog “4 Ways To Get More From Spec Sites.” ow.ly/AZ0W50Hmkh7 #specification #manufacturing
The years go by so fast, we all need to catch our breath. Our office will be closed to recharge, so we hit the ground running next year. So here’s to a happy, healthy & relaxing New Year. See you in 2022! Holiday reading list: ow.ly/wMg650HgYxF #marketing #builders
You won’t know if your creative is successful without having the right measurement in place. Have a clear vision of what and how you’ll track leads and costs. Check out the 6th step on our infographic and plan for 2022: ow.ly/1e6t50Hh0Xh #buildingmaterials #manufacturing
As we look back over 2021, we’re grateful for clients new & old, and thankful for our partners and friends. As we look towards 2022, we wish you the very best in health, happiness and business. ow.ly/zoL450Hgtab @PointToPointLLC #marketers #builders #construction
When we talk to clients about the value of spec sites, it isn’t a 1 size fits all approach. Maximize your investment when you commit to placing them into your marketing mix. Read our blog: ow.ly/fqSj50HcAWr @PointToPointLLC #buildingmaterials #manufacturing #specifiers
By evaluating your organization’s leadership and the team’s talents, you’ll identify emerging stars and know where to add new talent to fill gaps on the team. Reference our infographic for more steps. ow.ly/Gc0R50H7Fev @PointToPointLLC #builders #marketing #manufacturing
If you attended our Marketing To Architects webinar you saw how to get their attention … and keep it. If you weren’t there, it’s all good. We recorded it. Watch “Marketing To Architects: Overcoming Common Pitfalls” ow.ly/WKsw50H3lQ4 @PointToPointLLC #marketingstrategy
Marketers who align their organizational structures and decision-making processes are much more apt to rapidly deploy new strategies and tactics. This is just one action from our 7 crucial steps for BPM marketing: ow.ly/AIWP50H2lqH @PointToPointLLC #marketingstrategy
Our CEO, Megan Kacvinsky talks trade jobs with Joel Cheesman on the Chad & Cheese Podcast. She spoke to how campaigns like Ferguson's “Skilled Trades Pay” helps change perception of careers in the trades. Listen now: ow.ly/F6JK50H1efK @PointToPointLLC #skilledtradespay
Are you a paid media leader looking to take your career to the next level? Is working with data and media energizing? If so, we’d love to learn more about you. Check out the opportunity to lead our paid media team. ow.ly/ZOVv50GJW3M @PointToPointLLC #digitalmarketing
Does your passion run deep for driving high-performing, data-driven paid media campaigns with rock-solid strategies? Great, so does ours. We’re looking for a Paid Media Director. Apply here, let's do great work together. ow.ly/UGMq50GEQSO #digitalmediajobs #paidmedia
In 2 days, learn how to get the attention of architects. It's no simple task, but we'll show you how to attract and engage them. Register now: ow.ly/NJIv50GCUoT
As our team settles in at LimelightCoWork, we’re taking advantage of the view, wide-open spacing and the brilliant design of Electric Gardens. Point To Point #officedesign #marketing
Want to learn how to get the attention of architects and gain market share? Join us on Nov. 4 for "Marketing to Architects: Overcoming Common Pitfalls," with Jake Kellogg and Martha Capps. Register now: ow.ly/zntp50Gy1ir @PointToPointLLC #buildingproducts #marketing
Getting the attention of architects is no simple task. But, we can show you how to attract and engage them. Register for our Nov. 4 webinar, Marketing to Architects: Overcoming Common Pitfalls, with Jake Kellogg and Martha Capps. ow.ly/HeYh50GvKyS #marketing #building
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