Perception Lab @PerceptionLabHQ
Perception Lab Consultants | Uncovering stakeholder insight to boost B2B revenue | 20+ yrs exp in brand diagnostics | https://t.co/XlDvfYVmxi | Free 30-min consult PerceptionLab.biz Dallas, TX Joined March 2025-
Tweets214
-
Followers71
-
Following190
-
Likes38
Your Brand ≠ Your Logo 3 rules to remember before your next pivot: 1️⃣ Heritage has weight 2️⃣ Stakeholders define value 3️⃣ Diagnose before you decide Full breakdown → perceptionlab.biz/f/your-brand-%… #BrandPerception #ClarifyAlignGrow #B2BStrategy
When was the last time you tested stakeholder sentiment? Cracker Barrel skipped it — and lost $200M overnight. Do you know what your audience really believes? Discover the diagnostic framework → perceptionlab.biz/f/your-brand-%… #PerceptionMatters #BrandDiagnostics
B2B leaders don’t own their brands. Stakeholders do. Customers. Employees. Partners. Investors. They define your meaning. They decide your value. Learn how to measure it before making high-stakes moves → perceptionlab.biz/f/your-brand-%… #BrandPerception #StakeholderAlignment…
Logos communicate. Stakeholders define meaning. Cracker Barrel thought they were “refreshing” their brand. Their audience thought they were erasing identity. The $200M lesson → perceptionlab.biz/f/your-brand-%… #BrandTrust #PerceptionGap #ClarifyAlignGrow
Your logo isn’t your brand. Your tagline isn’t your brand. Your brand = what stakeholders believe about you. When leadership skips stakeholder alignment, growth stalls. Here’s how to avoid Cracker Barrel’s $200M mistake → perceptionlab.biz/f/your-brand-%… #BrandDiagnostics…
Kick off the week with a wake-up call: Cracker Barrel's logo flip-flop proves your brand is what stakeholders perceive, not just a design. Our new blog dives in—why ignoring gaps costs revenue. Read now: perceptionlab.biz/f/your-brand-%… #BrandPerception #RevenueGrowth
Quick B2B tip: Invest 60% of your marketing budget in brand building for long-term perception wins. What's the split you're working with? #B2BMarketing
Cracker Barrel’s $200M Lesson 3 mistakes every brand should avoid: 1️⃣ Ignoring emotional equity 2️⃣ Assuming leadership defines brand meaning 3️⃣ Skipping stakeholder alignment Full breakdown + insights → [BLOG LINK] #PerceptionMatters #BrandTrust
Should brands test stakeholder sentiment before rebranding? Cracker Barrel didn’t — and lost $200M in one week. Would your audience react the same way? Poll this Friday. In the meantime, here’s the story → perceptionlab.biz/f/cracker-barr… #BrandDiagnostics #B2BStrategy
One logo change. $200M lost market value. One brutal lesson: Your brand ≠ your logo. Your brand = what stakeholders believe about you. Full case study + insights → perceptionlab.biz/f/cracker-barr… #BrandPerception #ClarifyAlignGrow
Inside the boardroom: “A bold new look!” Inside the market: “You erased my memories.” Cracker Barrel underestimated emotional equity — and it cost them $200M. What’s your brand overlooking? Full breakdown →perceptionlab.biz/f/cracker-barr… #PerceptionGap #BrandTrust
📘 Ready for 2025 B2B success? From AI paradoxes to retention strategies, our post unpacks it all. perceptionlab.biz/f/hidden-hurdl… Schedule your free diagnostic at [email protected]. Visit PerceptionLab.biz #B2BSales #RevenueGrowth
Cracker Barrel lost $200M in market value in one week. Over a logo. This isn’t just about design — it’s about brand perception misalignment. We break it down here → perceptionlab.biz/f/cracker-barr… #BrandDiagnostics #PerceptionMatters #ClarifyAlignGrow
👥 74% of buying teams face internal conflict (Gartner, 2025). Foster unity in hybrid sales era—our 2025 guide has dropped. Audit perceptions, integrate feedback & thrive! perceptionlab.biz/f/hidden-hurdl… #B2BMarketing #PerceptionMatters
🔍 Proving marketing ROI in 2025? Gartner says 1/3 miss growth targets. The deep dive: Overcome data noise, pricing pressure & more with a practical playbook. Perception is key! perceptionlab.biz/f/hidden-hurdl… #B2BMarketing #RevenueGrowth
❓ What if 61% of B2B buyers want rep-free experiences (Gartner, 2025), but your team isn't aligned? Hidden hurdles ahead—our new blog post shares how to win with perception diagnostics. Not just AI! perceptionlab.biz/f/hidden-hurdl… #B2BSales #PerceptionMatters
📉 Retention slipping in uncertain times? EY says analytics-savvy firms grow 1.5x faster—yet most miss stakeholder feedback. Our post exposes perception blind spots & fixes. perceptionlab.biz/f/hidden-hurdl… #RevenueGrowth #B2BMarketing
⚖️ AI personalization: Boom or bust? 48% plan to spend more, but only 36% feel ready (BCG, 2025). Learn why human insights beat AI alone for authentic connections in B2B. perceptionlab.biz/f/hidden-hurdl… #AIPersonalization #PerceptionMatters
🤝 Sales-marketing misalignment costing you deals? 57% of sellers ignore generic content (McKinsey, 2025). Unpack the alignment gap & turn it into opportunity in our 2025 playbook! perceptionlab.biz/f/hidden-hurdl… #B2BMarketing #B2BSales
😩 Drowning in data overload? 55% of companies can't offset costs with prices (Bain, 2025). Today's blog reveals how perception alignment bridges the gap between AI hype & real revenue growth. Not all "more AI"! perceptionlab.biz/f/hidden-hurdl… #RevenueGrowth #PerceptionMatters
Sonnenschirmchen @EoM7tdoCZR5rZ
11 Followers 327 Following
Jeanne @riffel_jeanne51
445 Followers 3K Following
Herzvoll @NIPwFAa9b8M70
8 Followers 326 Following
Oblioobal @Oblioobal193
73 Followers 739 Following
Lircu @Lircu5584069
3 Followers 851 Following
SandraBlake @6E0S866R4Lf5f
1 Followers 238 Following
SandyJonathan @IO1G7393Ljc830
2 Followers 86 Following
AthenaBertie @7l7F8dDV9LQ4aV
56 Followers 896 Following
CeciliaPhilemon @9FPrj9f62R04Oub
1 Followers 248 Following
Jumi Tahsin @JumiTahsin55143
84 Followers 832 Following 🚀 Turning Artists Into Stars 🎵 Music Marketing | Digital Growth 💡 SoundCloud | YouTube | Social Boosts 📩 DM for a promo that works!
TrudaVirginia @Nrd50fU5i3PbV
2 Followers 152 Following
EstherLeonard @L1PhXMD5bd28mSv
2 Followers 196 Following
BDP Agency @BDPs
4K Followers 1K Following BDP provides direct marketing solutions specialising in B2B data lists and UK business databases for direct mail, telemarketing and email campaigns.
Heather @smith_heather53
314 Followers 3K Following
HarrietHaydn @YBz3xBynlRRA3
5 Followers 317 Following Focused on investing in U.S. stocks, happy to discuss stock market trends.
Merri @merriaguiniga34
198 Followers 3K Following
Dr Stephen Harwood #T... @drsharwood
45K Followers 45K Following Researching, writing & innovating #TrustInTech #TechForGood #equality #sustainability #emergingtech #SDGs #futures #AI #digital #MSSL #UCL @TechnoForeSight
Träumerei @bg0MS9lQAio44o
3 Followers 327 Following
AnastasiaHicks @S5IOXLQI0oPDAe
9 Followers 807 Following
Minhaj Arifin @CintaraCOO
85 Followers 231 Following COO at Cintara, the world's first Agentic AI-native blockchain. Web3 lover.
Christina @c_jack19
276 Followers 3K Following
Ryan (RJ) Svindal @RianNReality
1K Followers 3K Following Founder | AI Advisor | B2B Marketer | Content Creator | Organic Specialist | Content Marketer | Veteran | Get ahead of AI before it get's ahead of you!
Anand Narang @anand_narang
15K Followers 14K Following CDMO, Co-founder | Blogger & Speaker | Photographer | #CES2025 #CES #AI #GenAI #Digital #Ecomm #Retail #FashionTech #Brand #Design #Strategy | Dad | Views pers
Guerfui @Guerfui703124
127 Followers 3K Following
Salome @cRh4VQ38718il
17 Followers 905 Following
Sohqau @Sohqau239178
8 Followers 1K Following
Carpau @Carpau34166
56 Followers 528 Following
Bianca @6cSXi6DL4JyXQ
31 Followers 1K Following
BusinessIntelligence @bimedotcom
16K Followers 6K Following Alex: Consultant, VC. I share and discuss #AI #GenerativeAI #Ethics #BI #Fintech #HealthTech #Blockchain #Metaverse #DataPrivacy #FreeSpeech #Geopolitics
Nicolas Babin @Nicochan33
117K Followers 96K Following Key Opinion Leader #KOL, author, consultant & speaker on #AI, #5G, #digital #digitaltransformation, #ehealth, #gamification #sustainability RT # endorsement
Avuihe @Avuihe4656
65 Followers 592 Following
Maalqau @Maalqau876
45 Followers 540 Following
Deaopaus @Deaopaus899
20 Followers 1K Following
Eageerir @Eageerir722
70 Followers 839 Following
Tardor @Tardor418089
25 Followers 539 Following
Flaxir @Flaxir44010
37 Followers 544 Following
Xorhu @Xorhu321
88 Followers 1K Following
Bella @uN119Kc8bWNOnC
8 Followers 827 Following
Nancy Mace @NancyMace
503K Followers 4K Following Mom. Citadel Grad. Fmr Waffle House Waitress. Endorsed by Donald Trump for Congress. South Carolina first.
Mack - TechForAll @Analytics_699
17K Followers 7K Following Healthcare Head | Chief Mentor - XPROB | Top 🔟 #EmergingTech Influencer - #AI #IoT #Cloud #SelfDrivingCars | Top 5️⃣ #CES Influencer - 2021-2023, 2025
Jeff Bullas @jeffbullas
540K Followers 199K Following Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.
Neal Schaffer | ニ�... @NealSchaffer
218K Followers 27K Following 6th book, Digital Threads, the definitive digital marketing playbook for small business & entrepreneurs, is out! Check link in bio 👇 (also exposing bots on X)
Glen Gilmore @GlenGilmore
272K Followers 37K Following Esq ⚖️ | TIME "man of action" 📕Author 🏛Former Mayor | Educator | Vet | #TechForGood #ResponsibleAI #IoT #5G #Sustainability #MWC #CES
Optimizely @Optimizely
29K Followers 3K Following We're on a mission to help people unlock their digital potential.
Lara Logan @laralogan
1.2M Followers 13K Following Award-winning Investigative Journalist. New podcast, 'Going Rogue with Lara Logan' out now on all platforms. https://t.co/CFByHNUBy0
Y Combinator @ycombinator
1.5M Followers 344 Following We help founders make something people want. Subscribe to our newsletter: https://t.co/sjqjxxBeLc
Lead Forensics @LeadForensics
7K Followers 7K Following We identify your anonymous website visitors, providing full contact details & customer journey insight in real-time 👉🏻https://t.co/SK5ItNenNd
Lee Odden @leeodden
104K Followers 4K Following CEO of B2B Marketing Agency @TopRank Marketing helping B2B brands become the best answer through content, influence, & SEO. Host of #BeyondB2B Marketing Podcast
Wynter @wynter_com
3K Followers 108 Following On-demand market research platform for B2B. Learn what your target audience thinks, needs and wants
MediaVillage.org @MediaVillageOrg
7K Followers 3K Following The leading #B2B platform keeping you connected to the business of media and entertainment with interviews, industry insights, thought leadership, and more!
Violet @wqayl56242123
60 Followers 278 Following The sun does not ask who is in a hurry, and the flowers bloom at their own time.
Knight_0550 @Knight_0550
208 Followers 4K Following
Christina @c_jack19
276 Followers 3K Following
Alan See @AlanSee
76K Followers 33K Following Forbes "Top 50 Most Influential CMOs on Social Media" and American Marketing Association "Marketer of the Year." Retired, not Expired!
Vanhishikha Bhargava ... @VanhishikhaB
6K Followers 4K Following Founder @contensifyhq - B2B SaaS Marketing Agency | @semrush Ambassador | Follow for Content Marketing, SEO, Social Media and AI tips (and experiments).
Sword and the Script ... @SwordandScript
288 Followers 351 Following Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong
Delia Associates @DeliaAssociates
2K Followers 1K Following We're an award-winning brand agency in NJ with expertise in #B2B | #SEO | #DigitalMarketing | #WebDesign | #Branding | https://t.co/P7lAJ4MtZr
BDP Agency @BDPs
4K Followers 1K Following BDP provides direct marketing solutions specialising in B2B data lists and UK business databases for direct mail, telemarketing and email campaigns.
The Bliss Group @TheBlissGrp
147 Followers 143 Following A marketing communications agency that blends the precision of data science with the art of storytelling to craft campaigns that drive results.
G. David Dodd @gdaviddodd
2K Followers 2K Following B2B business/marketing strategist, author, and marketing content creator
Per B. Berggreen ("Di... @PerBBerggreen
3K Followers 2K Following Organisational & Business philosopher & Hybrid thinker. IT/Digital Organisation, Strategy, Governance & Ethics. MPhil, MSc, BSc, Army Officer.
WhySid @Sidhanth_here
4K Followers 919 Following Everything Crypto and Economics | New World Order and Coordinated Tribes | World of Abundance
Minhaj Arifin @CintaraCOO
85 Followers 231 Following COO at Cintara, the world's first Agentic AI-native blockchain. Web3 lover.
Jen Leonardson @OxyjenDesign
42 Followers 165 Following Graphic Design solutions for Industrial and Medical Device Manufacturing Firms that care about sustainability.
Fourdots Media @fourdots86
425 Followers 2 Following Bold +Niche =Focussed! B2B Lead Gen, We turn cold prospects into hot leads, Follow for real tactics that drive results.
Khush Mahajan | Build... @YesKhush_5
3K Followers 734 Following building storyowl • Generalist builder • exited ai content agency ($15k mrr)• Ai SaaS exit (acq.) • @fdotinc
Brick Marketing @brickmarketing
24K Followers 1 Following Brick Marketing, a Boston based B2B digital marketing agency that helps businesses solve marketing challenges.
Guerfui @Guerfui703124
127 Followers 3K Following
European Gaming Media @EU_Gaming_Media
3K Followers 1K Following Leading source of information for the online gambling market. Live events/conferences and education at the highest quality.
Ankur Sulz @AnkurSulz
2 Followers 49 Following “Leading uniform suiting fabric manufacturers from Bhilwara | Quality. Durability. Trust. | Serving uniform brands & importers worldwide.”
Ryan (RJ) Svindal @RianNReality
1K Followers 3K Following Founder | AI Advisor | B2B Marketer | Content Creator | Organic Specialist | Content Marketer | Veteran | Get ahead of AI before it get's ahead of you!
Boomm B2B Marketing @BoommMktg
8K Followers 8K Following B2B marketing agency. Every customer is on a journey - and you can become their destination. With Boomm, the customer journey leads to you.
Exit Five | B2B Marke... @exitfivemedia
6K Followers 31 Following Top community for B2B Marketers | Because no one goes to school for B2B marketing. Now 5,000+ members. Plus newsletter, podcast, events: https://t.co/lA49OOe7KN
B2B Data Partners @b2bdatapartners
3K Followers 2K Following Your Solution For the Best Email Marketing List. We are the leading experts in #globalb2bdata for creating top-level marketing campaigns.
Point To Point LLC @PointToPointLLC
1K Followers 649 Following B2B marketing communications experts focused exclusively on the building materials and industrial manufacturing categories.
LRG Marketing @LRGMarketing
1K Followers 1K Following B2B marketing experts with 50+ years in security. Smart strategy + creative that drives real results. We don’t just know the industry, we’re part of it.
Solar Marketing @solar_marketing
6K Followers 2K Following Solar Marketing Group is a team of dynamic marketing & communications specialists based in San Francisco. We are experts in B2B+B2C lead gen for over a decade!
B2B Academy @B2BMktgAcademy
5K Followers 4K Following B2B Marketing Academy | Experts in #B2B #Marketing | #Digital Marketing | #ContentMarketing | #ProductMarketing. Your source for practical ideas & content.
Better tech 👨�... @digitalhealthxx
8K Followers 7K Following 🚀 Bridging AI Innovation and Enterprise Systems for Real-World Impact
Dr Efi Pylarinou @efipm
27K Followers 10K Following Top Global Fintech & Tech Influencer • Trusted by Finserv & Tech Global • Content & Influencer Services • Advisory for Digital Transformation • Speaking
Dr. Khulood Almani | ... @Khulood_Almani
169K Followers 5K Following Founder/CEO @HKB_Tech◾️@UN Ambassador◾️🏆Global #AI Leadership Award◾️Senator G20-WBAF◾️Country Chair G100-WEF◾️In Strategic Partnership @Google @NVIDIA @Amazon
Neville Gaunt 💡�... @NevilleGaunt
21K Followers 6K Following #Founder @MindFitLtd Can-Do Mindsets #Mentor #Coach #Speaker #Author #PeakPerformance 3 Keys to Success #BehaviouralWaste @YP2Grow @DSRPTNDisciples #SDGs
Joanne Moretti. @JoannMoretti
23K Followers 18K Following Empower women in #STEM. Chief Revenue Officer, Fictiv, Board Member, Angel & Mom (Opinions mine) 🇨🇱
Trends for United States
You might like
