Sword and the Script ✒️🗡 @SwordandScript
Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong swordandthescript.com Atlanta Joined June 2014-
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More Marketers See the Benefit of Personalization in Direct Mail marketingcharts.com/cross-media-an… via @marketingcharts
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From Google's perspective: ‘Good SEO is good GEO’ searchengineland.com/google-danny-s…
Forrester: Businesses expect bigger budgets for improving customer experience digitalcommerce360.com/2025/08/28/for…
Traditional media isn't irrelevant—but it’s no longer dominant. swordandthescript.com/2025/08/influe…
What works (and doesn’t) on LinkedIn, according to guardians of the feed - PR Daily prdaily.com/what-works-and… via @JessZafarris
companies should allocate 60% of marketing budget to brand and 40% to "sales activation." marketingprofs.com/articles/2024/…
B2B sales now require a ‘holistic’ selling approach, study finds news.ku.edu/news/article/b…
Sword and the Script ✒️🗡 retweeted
MT @Frank_Strong: Here's an uncomfortable question for PR: Is the influence of traditional media – and by extension media relations – waning? ow.ly/OhOz50WM0fN via @SwordandScript
Aim for Credibility Over Reach: In an era of distrust, the priority should be trustworthiness and accuracy, not just audience size swordandthescript.com/2025/08/influe…
Sword and the Script ✒️🗡 retweeted
Here's an uncomfortable question for PR: Is the influence of traditional media – and by extension media relations – waning? swordandthescript.com/2025/08/influe…
Sword and the Script ✒️🗡 retweeted
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. searchenginejournal.com/ai-systems-oft… via @MattGSouthern, @sejournal
Sword and the Script ✒️🗡 retweeted
"91% of marketers say they’re increasing content output this year, and nearly half (46%) report producing three to five times more than in 2024" Wish we could run a blind study with placebo on this and measure results. Hypothesis: a greater volume of crap content won't move the…
Sword and the Script ✒️🗡 retweeted
Pew research on journalism: Americans value integrity over popularity in reporting; many say journalism's influence is waning. Full piece: buff.ly/krlM059
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear swordandthescript.com/2025/08/genera…
Report: AI is everywhere, but B2B firms struggle to find value digitalcommerce360.com/2025/08/14/rep…
Sword and the Script ✒️🗡 retweeted
MT @Frank_Strong: Essential generative AI customizations PR should make to their tools ow.ly/wQ6u50WIrWz "Generative AI wants to be your friend, but there’s an obvious conflict of interest in place. My recommendation is to keep AI personalities in “assistant” mode."
AI Mentions: How to Get LLMs to Mention Your Brand "Even the best content won’t help if AI platforms can’t access it. Make sure your most important pages are crawlable and indexable." semrush.com/blog/ai-mentio…
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