Pranav Ghatraju @PranavGhatraju

They opened your ad. Now what? Most cold leads don’t convert because there’s no second act. They click the ad, visit your site and vanish. It’s not because they weren’t interested. It’s because they weren’t ready. The fix? Use LinkedIn retargeting to stay relevant. You…

A great product isn’t enough. I talk to founders all the time who say: “We know the product works. Customers love it. But growth feels... stuck.” The issue usually isn’t the offer. It’s pipeline velocity. They’re hoping a post goes viral. Waiting on referrals. Or crossing…

Most LinkedIn ad funnels focus on two things: Awareness at the top, and conversions at the bottom. But the real money? It’s in the middle. Mid-funnel retargeting is where warm leads either stay engaged or disappear for good. They clicked. Maybe they visited your landing page.…

If our content hits, leads will come.” That’s not a strategy. That’s wishful thinking. These are words I heard from a founder: “We’ve been posting for months. Engagement is solid. But pipeline? Nothing.” This is the trap: Confusing "visibility" with "predictability". Social…

Not all leads are created equal. If you’ve been relying on cold email, you know the pattern: - 1,000 emails sent - 20 replies - 2 calls booked - 0 real opportunities Cold email isn’t dead. But it’s noisy, easy to ignore, and rarely reaches the person who actually signs the…

You’re not losing deals at the pitch. You’re losing them before you’re even in the room. Your ideal buyers are always in motion: Browsing options, shortlisting vendors, asking peers. So if they’ve never heard of you? You’re not even on the list. That’s why organic alone…

Your content is being seen. But not by buyers. Most founders confuse attention with pipeline. You get impressions. Comments. Maybe even a few reposts. It feels like momentum. But then you check the CRM. Zero movement. No new calls. Nothing from the people who matter. Here’s…

Your content isn’t the problem. Your distribution is. I was talking with a founder last week. They’ve been posting solid content for months: Smart takes, no fluff. But still… no pipeline movement. So I asked a simple question: *“How many of your actual buyers are even seeing…

Referrals are not a growth strategy. They're a reward. They're a bonus. They're a nice surprise. But if you're building your pipeline around "word of mouth"… You're building on sand. I spoke with an acquaintance recently who said: “We mostly grow through referrals.…

You don’t have a content problem. You have an *intent* problem. A CEO friend of mine said this last week: *“We get tons of impressions, but it never turns into anything.”* Here’s the reality: 10,000 impressions from random lurkers don’t pay the bills. 100 views from the…

Running LinkedIn ads for your SaaS? Here’s what actually works in 2025. Too many teams start with brand awareness campaigns. But unless your demo or free trial offer is already converting, that’s the wrong move. I've audited 5 B2B SaaS accounts this week, and the playbook that…

Your content isn’t the problem. Your distribution is. You’re posting solid content. Smart takes. Sharp advice. Maybe even some results. But leads? Crickets. Here’s why: Content doesn’t get you clients. Eyeballs do. On LinkedIn, organic reach only goes so far. The algorithm…

You don’t hire me to “run ads.” You hire me to build a system that turns strangers into sales conversations. Not leads that ghost. Not impressions. Not vague marketing fluff. Real conversations with decision-makers. Real pipeline. Real growth. That’s why the first 30 days…

Referrals feel free. But they cost you control. Most B2B founders rely on them early on. And why not? Warm intros, high close rates, no ad spend. But here’s the problem: You don’t own referrals. You wait on them. No matter how good your offer is, you’re stuck in someone else’s…

You don’t need 3 months of cold outreach to validate a B2B offer. You need signal. Fast. The fastest way to get it? Run LinkedIn Ads to the exact people you want to sell to and watch how they respond. Let’s say you’re selling a new RevOps audit. You target Directors and VPs…

You’re getting impressions. But where’s the pipeline? 10,000 views. A few likes. Maybe a nice comment from a college friend. But no calls. No deals. No revenue. Here’s the truth: Impressions without intent are just noise. Most organic content gets shown to whoever the…

Not all lead gen is created equal. Some fills your pipeline. Some just burns your time. Take cold email. It’s cheap and scalable but quality is hit or miss. Most replies are “not now,” “not interested,” or “who are you again?” Compare that to LinkedIn Ads. When done right,…

If your sales pipeline depends on timing, luck, or referrals… It’s not a system. It’s a hope. Hope that someone recommends you. Hope that a prospect happens to see your post. Hope that this quarter won’t be quiet like the last one. But hope doesn’t scale. And it doesn’t pay…

Most LinkedIn ad funnels focus on two things: Awareness at the top, and conversions at the bottom. But the real money? It’s in the middle. Mid-funnel retargeting is where warm leads either stay engaged or disappear for good. They clicked. Maybe they visited your landing page.…