What makes people take action in the first place?
It’s because their pain point were pushed the right way.
Their desire has been amplified..
How?
How do you amplify the desire of your reader?
Being descriptive isn’t enough.
You have to immerse yourself into the shoes…
One thing you need to look out for is what is the level of awareness to the problem of your client’s customers..
Your copy should be different for those who don’t know what’s the problem or the solution to that problem.
Those who know the problem but don’t know the solution.…
You can write the best copy on how the product or service will solve the problem.
The question is:
Is the product or service live up to its name?
Brand and quality go hand in hand.
Finding your first client isn’t rocket science..
If your prospect doesn’t have a landing page, a website, or social media presence but wants to see their business to grow…..
BOOM! You just found your first client!
It is up to you to bring the results they want.
Yesterday I’ve seen a video about New Balance.
Once a mockery in the sneaker industry became the most iconic brands to exist.
Why did this happen?
Simple.
They LISTENED to their customer’s base.
They didn’t go woke.
They didn’t create a product that no one asked for.…
want to know where to find people current state and whats their desired state?
Go to the review section of your clients existing customers..
it is a gold mine of thoughts and previous experiences.
People literally spill the beans there.
If you know, you know.
Doing market research before writing your copy is like the military gaining intel on enemy territory.
They need to know what the enemy’s military activity is like.
This is no different when it comes to market research.
Look at the customer reviews, search for your…
You can use personifications, analogies and descriptive experiences in your copy.
But be careful you’re not writing a story.
It’s not about you, it’s for your intended audience.
For those who use Chat GPT 100%..
keep in mind that the human mind is the only capable to create that human connection that will spark emotions and being relatable to your audience.
No AI can ever match this...
That is a reminder that the human mind will always be superior…
why should you determine who are you talking to while creating your copy?
Its because you will be paid if you create the effect in their mind that will trigger them to give you money..
think about it.
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