Rex Ray Roberts Jr. @RexRayVision
Growth/Marketing guy. Building LUSA. Father of twins. Likely concerned about paid ads, influencers, retention, UX, incrementality, margin, &/or UCLA sports. linkedin.com/in/rexroberts Long Beach, CA Joined December 2012-
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Brand building has to bring performance. 👍
Brand building has to bring performance. 👍
Alright, here's the deal - time is the only thing you can't get back, and that’s your real asset. Stop making things harder than they need to be. Your tech stack? It doesn't need to be a nightmare. Keep it simple, execute like a machine, and you'll win. Efficiency is everything.
That one post that looks super interesting but you only see for a second when you open X and then your feed reloads.
Reminder. You're not doing enough to gather useful customer insights. Even if you think you are.. you're not. Find ways/reasons to get more. Get to work.
I'm at an ecommerce summit in LA today. Anyone else here?(purposefully not tagging the event in this tweet to avoid sales spam... is that wrong of me?🤪)
This snippet from @ThisIsSethsBlog's daily email today really has me thinking about what I'm seeing in the #DTC twitterverse lately... "Having a lot of social media followers doesn't mean you're really good at making pizza. Choose accordingly."
Organic social isn't just content - it's your digital compass. Algorithms reward authentic engagement, making your brand's story the new SEO superpower. #DigitalMarketing #DTC
Man. No love the first time I asked. What if I add a bunch of hashtags? 🤪 Anyone in DTC using advertorial-style LPs? #dtcmarketing #dtc #growthhacking #growth #performancemarketing
Man. No love the first time I asked. What if I add a bunch of hashtags? 🤪 Anyone in DTC using advertorial-style LPs? #dtcmarketing #dtc #growthhacking #growth #performancemarketing
If you're a DTC marketer actively using advertorial-style landing pages, let me know. I have some questions.
I said this last year, but what if I actually start tweeting more regularly? We're growing fast and doing a lot with LUSA this year. Wonder is anyone will notice. Wish me luck! 😁
So much of DTC Twitter is completely clueless to what actually goes on in the space outside of the small bubble of brands everyone seems to continuously talk about Almost everything truly valuable I’ve learned has came from the operators quietly killing it from their spare room.…
"You miss 100% of the shots you don’t take." - Wayne Gretzky. Digital Marketer Translation: Embracing risk is key. Every campaign, every ad - each is a shot at engaging an audience and finding new winners. Experiment boldly. Take the shot! Yes? #DigitalMarketing #RiskTaking
Non-Hot-Take: Write to be understood, not to impress the academics in your audience. Grammar matters, but clarity is king. Marketers, stop obsessing over Oxford commas. Just write like a human. Your customers will thank you. #copywriting #marketingcopy #marketingthoughts
DTC Twitter. I need help. Influencer research/comms platforms. HypeAuditor vs Modash vs Saral. Please give me some feedback. Any thoughts? @SeanEcom @codyplof @heyitsalexP @basicallybari @youderian @mrsharma or anyone else. =/
Let me tell you something... The biggest mistake I see brands making is stressing over which channel is "responsible" for the sale. Come on, it’s like trying to figure out which friend brought which case of beer to the party - just enjoy the party, people!
Started a new role and we're building something good. First step is ironing out kinks in the site to ensure optimal cvr. After that, focusing on network effects and paid advertising. I don't think there's anything more important for a new #DTC brand to get rolling. Am I wrong?

Joe Bryan @satmojoeb
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Alex Breen @AlexBreenHQ
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Sigma Pi Fraternity -... @UCLASigmaPi
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Caitlin Hutchinson @caitlinkhutch
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Sigma Pi Fraternity -... @UCLASigmaPi
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