Rory F. Stern @RoryFStern

I write a free daily email newsletter on paid ads called "Brutally Honest Ad Reviews." I create ads that beat the control 87.5% of the time. $75 MM in ad spend. Joined March 2025

Tweets

83
Followers

30
Following

195
Likes

102

Svet Dimitrov @TheCopyTitan

5 months ago

What people think copywriting is: Writing What copywriting actually is: - Sales - Analysis - Strategy - Research - Marketing - Persuasion - Psychology - Storytelling - Connection And writing.

36 14 168 4K 53

Brian Moran @realbrianmoran

5 months ago

Paid ads haven't gotten more expensive. Your funnel was never dialed in enough to compete...and your competitors are just turning up their budgets. (b/c theirs is)

2 1 9 375 1

Connor Shelefontiuk @C_Shelefontiuk

5 months ago

Spamming 1,000 AI generated ads isn't going to improve your product or offer If anything it's a massive red herring Almost every brand we audit doesn't have an ad or marketing problem CPAs are high because you don't have an offer that's good enough at capturing buyers &…

6 1 13 648 1

Rory F. Stern @RoryFStern

5 months ago

Every one on here appears to be doing amazing things with ChatGPT. Meanwhile, here's me as: A "Simpsons" inspired character, "South Park" inspired character, a "Ren & Stimpy" inspired character and finally my true form... Rory-holio

0 0 4 44 0

Download Image

Rory F. Stern @RoryFStern

5 months ago

Facebook ads are interruption marketing. Many people forget that. Make sure your ads take that into consideration. Most people write ads that are literally the equivalent of sign spinners... no one cares. No one is pulling over for you.

1 0 3 18 0

Christian @cbwritescopy

5 months ago

"RIP all the ad creative agencies" "RIP all the copywriters" Do you guys not realize there are thousands of business owners who have zero clue what AI is and will be wildly impressed by your AI-created work AI is just a new weapon in the arsenal

136 156 3K 164K 662

Rory F. Stern @RoryFStern

5 months ago

Now this is damn good! Best AI output that I've seen in terms of design.

Jimmy slagle @jimmyslagl

6 months ago

Now this is damn good! Best AI output that I've seen in terms of design.

29 16 392 41K 281

Download Image

0 0 0 17 0

Ben Radack 🏝️ @benradack

6 months ago

Bad ads show the product. Good ads show the moment the product becomes useful. 📦 Not: “Here’s our skincare.” ✅ But: “Here’s what I used after my skin freaked out from travel.” 📦 Not: “Our pants are comfy.” ✅ But: “I wore these on a 6-hour flight and forgot I had pants on.”…

5 2 14 794 11

Schekels @EricSchechter

6 months ago

I hear this way too often: “We want more scale, but we also want to protect margin.” Totally fair... on paper. But here’s what they’re actually saying: “Please give us more high quality customers, fast, at less cost, and let's pay affiliates less while doing it.” And that’s…

1 1 6 338 2

Alex Finn @AlexFinnX

6 months ago

Every AI tool I use in 2025 (bookmark this): Claude: My most important use case of AI. I use Claude as my business/life coach. Every day I tell it what I'm working on and what my goals are. It gives me awesome feedback. Grok: My researching tool. By far best speed and…

101 28 380 37K 804

Nicolas Cole 🚢👻 @Nicolascole77

6 months ago

Digital Writers, Repeat after me: • I will not be clever. I will be clear. • I will not be clever. I will be clear. • I will not be clever. I will be clear. • I will not be clever. I will be clear. • I will not be clever. I will be clear.

44 11 151 7K 24

Rory F. Stern @RoryFStern

6 months ago

Just because you're having a bad day with your ads, it doesn't mean Facebook is glitching or shitting the bed.

0 0 0 22 0

Marin.Istvanic @IstvanicMarin

6 months ago

There's no such thing as "what accounts prefer" in terms of ABO/CBO/ASC/CC Account prefers good ads! If you successfully run CBO in one ad account, and then CBO doesn't work in other ad account It's not because of CBO or account, it's due to ads Stop believing these myths!