Silvia Bellezza @S_Bellezza
I tweet on symbolic consumption and its impact on #marketing, #branding, and #consumers | Marketing Professor @Columbia_Biz | Doctor @HarvardHBS | MBA @IESEbs New York, NY Joined April 2015-
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CBS Professor Silvia Bellezza spoke to Fortune about the advantages that luxury fashion conglomerates have over smaller brands, "When you are buying for several brands, you get better negotiating power, and that’s another big advantage." fortune.com/2023/10/13/coa…
Great journalistic coverage and interview by @RaiNews and @TgrRaiLombardia (unfortunately, the images were horizontally distorted). The installation remains open to the public until January 2024. From Leonardo's sfumato to his flying machines, from the Duomo to the Bosco…
Just had a great conversation with @jggross @nytimes about Burberry's controversial Bond Street campaign! #Burberry #Fashion #BondStreet @Columbia_Biz nytimes.com/2023/09/19/fas…
Thrilled that @wwd featured "The Outside View: Status in Flux, the Power of Distance," shedding light on my academic paper on alternative status symbols in @JCRNEWS wwd.com/business-news/…
📢 Exciting News! My paper, "Distance and Alternative Signals of Status: A Unifying Framework," is finally IN PRESS @JCRNEWS! 📝📚 Read more about alternative avenues for status expression, such as vintage, inconspicuous consumption, and sustainable luxury tinyurl.com/44y4rnhx
A great piece on navigating crazy busy schedules featuring our research on #busyness @neerupaharia @AnatKeinan Thank you @RachelFeintzeig
A great piece on navigating crazy busy schedules featuring our research on #busyness @neerupaharia @AnatKeinan Thank you @RachelFeintzeig
During #scp2023, we were fortunate to have Elke Weber to give a very compelling keynote address on prompting climate action
Earlier this weekend, Gita Johar delivered her highly insightful and engaging Presidential Address on letting the "truth" triumph and understanding and addressing misinformation #scp2023
Great SCP conference with great people!
@nomologic There should certainly be a prize for such a deep #scp2023 commitment:) @LA_Cavanaugh @S_Bellezza
Best dataviz of the day: COCONUT MOVING: Windy; COCONUT STILL: Calm; COCONUT WET: Raining; COCONUT DRY: Sunny; COCONUT INVISIBLE: Hazy; COCONUT GONE: Hurricane. #PuertoRico #SCP2023
Are NFTs in art worth it? Absolutely not!! According to @martino_design at #scp2023
Solving the climate challenge will be all hands on deck effort involving policy makers and scholars from all disciplines! @elkeweber #SCP2023
#SCP2023 has officially started!! @YuDingLab
Puerto Rico is calling and we must go! SCP 2023 is right around the corner. Your SCP 2023 co-chairs and Coqui look forward to welcoming you to San Juan! Buen viaje, amigos!! #scp2023
SCP is a family-friendly conference. If you need assistance with child care, the hotel recommends this service: nannyoncallpr.com @LA_Cavanaugh @S_Bellezza
When high-status consumers abandon their previous status symbols, what do they adopt next? Read @S_Bellezza’s insightful paper and find out.
When high-status consumers abandon their previous status symbols, what do they adopt next? Read @S_Bellezza’s insightful paper and find out.
Thanks @morewedge and @JCRNEWS! Indeed, my latest paper on alternative status signals and distance is finally out! Here is more tinyurl.com/44y4rnhx
Thanks @morewedge and @JCRNEWS! Indeed, my latest paper on alternative status signals and distance is finally out! Here is more tinyurl.com/44y4rnhx
It was nice to be brand tourists for a day with @GoorDafna at this wonderful show "200 Trunks, 200 Visionaries" As usual, @LouisVuitton masters the art of branding.
Thanks to everyone who submitted and agreed to review for SCP 2023! The review process is underway! Be Kind. Be Constructive. Be On Time. 🤓 #scp2023
Akshina @Akshina4
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48 Followers 304 Following The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.Journal of Family Bus.. @JFBM19
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653 Followers 727 Following Technology | Marketing | Poetry | Consumer Psychology | Currently PhD Marketing at @LSEManagementMarketing Group Zuric.. @MarketingGroupZ
138 Followers 490 Following Academic researchers at the marketing chairs @uzh_en and @eth_en in Zurich jointly seek to develop and disseminate knowledge in the #marketing field.Giving Multiplier @GiveMultiplier
459 Followers 1K Following We match donations to any charity and introduce you to the world's most effective charities. Our goal is to make charitable giving as effective as possible.Ignazio Ziano @ignaziano
1K Followers 745 Following Marketing prof at University of Geneva, basketball, mountain, and piano lover. He/his.Aaron Nichols @nicholsmaksense
157 Followers 494 Following Marketing PhD candidate at Boston University's Questrom School of Business 📊 Let's laugh & learn together! (he/him)Dan Goldstein @dggoldst
10K Followers 956 Following Senior Principal Research Manager at Microsoft Research NYC. Economics and Computational Social Science. Distinguished Scholar at Wharton.Akshina @Akshina4
540 Followers 264 Following Assistant Professor of Marketing @MichiganRoss. A psychology-economics-linguistics enthusiast. She/HerKristin Diehl @real_k_diehl
2K Followers 462 Following Studying people and life. Marketing Professor @USCMarshall. Sharing interesting examples that affect consumers and consumer behavior with #CBMinuteOleg Urminsky @OlegUrminsky
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966 Followers 1K Following Marketing PhD Candidate at Duke University. I tweet about behavioral science, academic research, and some other random thoughts. Views are my own.CBSIG @AMA_CBSIG
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193 Followers 316 Following PhD candidate @ NYU Stern studying consumer behavior, prosocial decision making, uncertainty, and wellbeing | Penn grad | obsessed dog momPrasad Vana @vana_prasad
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644 Followers 94 Following Marketing prof @ NC State. Studies innovation and changing behavior. A marketer who has done Medicine Grand Rounds. Loves to help.Emanuel de Bellis @eman_debe
127 Followers 146 FollowingCoby Morvinski @morvinski
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5.6M Followers 3K Following Autistic climate justice activist Born at 375 ppmKellen Mrkva @KellenMrkva
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332 Followers 461 Following 🇵🇷 Assistant Professor of Marketing at IU Kelley School of BusinessRachel Feintzeig @RachelFeintzeig
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153 Followers 400 Following PhD Candidate in Behavioral Marketing at @YaleSOM Formerly at the @CFPBDeepak Sirwani @deepaksirw
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358 Followers 671 Following investigating behavior & inference in times & types of uncertainty | coffee addict | thrill-seeker | aspiring hip-hop head | tweets are my ownAndrea Pelaez-Martine.. @andrepelaezm
104 Followers 217 Following PhD student in Marketing @BaruchCollege @GC_CUNY. I study consumer behavior within the expansive informational world.Tatiana Sokolova @sokolo8a
687 Followers 513 Following Associate Professor of Marketing at @TilburgU, Russian married to a Cypriot, living in the Netherlands after living in the US, after living in FranceAmanda Geiser @amandaegeiser
657 Followers 943 Following PhD student at @BerkeleyHaas studying decision making and consumer behaviorGlad to see coverage of our @pnas paper. Be sure to see nice video of @andsimonov discussing youtu.be/583CwbW2akchtt… and @NPR Morning Edition and TheIndicator npr.org/2023/11/21/119… with @nateposner1 and experiments lead by @KellenMrkva
New research from Columbia Business School finds that pre-checked boxes are behind more than $40 million in political campaign donations. As the New Hampshire primary election unfolds today, take a moment to learn more: leading.business.columbia.edu/main-pillar-bu… #NHPrimary
Go on fire for Professor Hussein! 🎉
As we head into the holiday season, I am grateful. My time at @StanfordGSB has been nothing short of transformative, and I'm thrilled to start a new chapter as an Assistant Professor of Marketing at @Columbia_Biz. If you're around NYC, don't be a stranger–drop by and say hi!
I couldn't be more excited to share that I've accepted an offer to join the @SmithSchool as an Associate Professor of Marketing. I will be joining one of the most active, productive, and friendly marketing groups in the country. And I'll be going home, literally -- I grew up in…
It's official! The latest issue of #ColumbiaBusiness magazine is here. Hitting mailboxes now, this issue delves into the initiatives at CBS aimed at shaping the #entrepreneurs and innovators of tomorrow.
CBS Professor Silvia Bellezza spoke to Fortune about the advantages that luxury fashion conglomerates have over smaller brands, "When you are buying for several brands, you get better negotiating power, and that’s another big advantage." fortune.com/2023/10/13/coa…
This is joint work with PhD student Anna Tari. You will appreciate this if you are interested in circular products, psychological ownership, product affordances and sustainable business models in general.
Good for business and good for the environment: A new Journal of Marketing study shows consumers value products with circular take-back programs due to the enhanced control they feel over the products' disposal. Learn more: bit.ly/40htM76 @trudel_remi #sustainability
In the video below, Columbia Business School Assistant Professor of Business Melanie Brucks shares insights from her research into the cognitive and behavioral consequences of technological innovations related to the work-from-home phenomenon. leading.business.columbia.edu/future-work/le…
Another ACR ends… I feel so grateful to be part of this amazing community. Our Roundtable was a success! Thank you to my wonderful panelists L. J. Shrum Tina M Lowrey Russell Belk Mario Pandelaere Rhonda Hadi Lena Cavusoglu Kathleen Vohs Margaret Echelbarger #ACR2023
I had a great time attending and presenting research at #ACR2023 in Seattle! This year, I was thrilled to attend alongside my first year @giesbusiness PhD student @BeesonShin 🌟
Sharing this letter, written by Alex Imas (with his permission), that reflects my sentiments, and those of many of our fellow academics.
The African American Alumni Association (4A) recently hosted the 100/50 Celebration Gala, a one-time event that brought together over 300 attendees to honor the 100th anniversary of the first matriculated Black student, Theodora Rutherford, and the 50th anniversary of the BBSA.
1st author (and PhD student!) @nateposner1 write a nice thread explaing why defaults raised about 40 million additional dollars (but have found examples of Dem's doing this too). w/ @andsimonov @KellenMrkva @katy_milkman @dilipsoman @R_Thaler @Columbia_Biz
1/ Ever had to cancel an annoying subscription? With defaults, Trump and other Republicans may have raised millions this way in 2020. Refunds show some donors may have given accidentally.Paper in @PNASNews (w/@andsimonov,@KellenMrkva, @ProfEricJohnson) pnas.org/doi/10.1073/pn…
(Dark) Defaults for the loss: New paper in PNAS w/ fab @nateposner1 @andsimonov @KellenMrkva Defaults increase 'donations' about $40 million. Why 'Dark'? Many people don't know they donate weekly @katy_milkman @CassSunstein @R_Thaler @ShaneGoldmacher doi.org/10.1073/pnas.2…
When less is more: A new Journal of Marketing study explores when companies should use minimalist aesthetics in the packaging of consumable products. Learn more: bit.ly/45cbx3H By @dalenaton, @rosannaksmith, and @JulioCSevilla
Great journalistic coverage and interview by @RaiNews and @TgrRaiLombardia (unfortunately, the images were horizontally distorted). The installation remains open to the public until January 2024. From Leonardo's sfumato to his flying machines, from the Duomo to the Bosco…
I’m excited to announced that I have been granted tenure at Columbia Business School. I’m grateful to so many who have supported me along the way - mentors, colleagues, friends, my partner. And I’ll add something here that I haven’t revealed anywhere:
Spring in NYC just got a little more exciting! Bernd Schmitt and I will conduct an action-packed 4-day #CX customer experience design program and live lab for mid/senior marketing executives at @Columbia_Biz 4/2024. Save your seat now execed.business.columbia.edu/programs/desig…
Very happy to share that I am going home 3x - back to Italy 🇮🇹, back to Milano, and back to my alma mater @Unibocconi I am so very grateful for all the people and places that were my family and home(s) away from home all these years. You better come visit!