Luca Cascio Rizzo @lucascior
Studying language and consumer behavior @USCMarshall Former cellist. Joined October 2021-
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🚨 NEW RESEARCH 🚨 It’s often said that people “talk” with their hands. But might hand movement actually shape the impact of communication? Video processing and LMM application on thousands of videos answer this question. w/ @j1berger lnkd.in/dcjMCyvU
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🚨 ACR Special Session 🚨 If you are attending ACR in Paris, consider joining our special session on Automated Audio Analysis! The session explains how to we can parse audio resources to test theory and uncover insights into consumer behavior. See you there!!
Luca Cascio Rizzo retweeted
🚀 Just published! Our (w/ @yanivdover @dade_us) comprehensive review on online reviews is now online at @IJRMktg. A short 🧵: sciencedirect.com/science/articl…
Luca Cascio Rizzo retweeted
New research in Science Advances with @notsamsunknight and @yakovbart! Why do some stories captivate us and some don’t? We analyzed 30,000 stories across movies, TV, novels, and fundraising pitches to predict success. Here’s what we found... (thread) science.org/doi/10.1126/sc…
I see job market candidates saying that they can do experiments, neural networks, text mining, Bayesian stuff, and so on and so forth. If I had wing, I’d be a plane.
Luca Cascio Rizzo retweeted
DocSIG’s thrilled to announce our special session, “Strategic Insights: Who Went Where Report Presentation and AI Applications for Doctoral Students” which will take place on Saturday, Aug. 17th at 8am directly succeeding the Mentors Breakfast.
Luca Cascio Rizzo retweeted
MUSETTI'S MOMENT 🇮🇹 🤌 The Italian reaches his maiden Grand Slam semi-final 💪 #Wimbledon | @Lorenzo1Musetti
Luca Cascio Rizzo retweeted
Forza, Fabio 🇮🇹 The ever-entertaining @fabiofogna is into the third round after defeating Ruud, 6-4, 7-5, 6-7(1), 6-3 🍿 #Wimbledon
Luca Cascio Rizzo retweeted
This episode is INCREDIBLE!!! Join host Bitty Balducci (@CarsonCollege) as she interviews Luca Cascio Rizzo (@UniLUISS) and Alicia Underwood (TwentyThree, LLC) about how #influencers' use of high-arousal language can help—or hurt—customer engagement 🎧 podcasters.spotify.com/pod/show/jm-bu…
🚨 NEW RESEARCH 🚨 What makes AI ads more effective? @ignaziano and I found that prompting #GenAI with more concrete language and questions is a simple way to boost AI ads’ effectiveness. Paper here: t.ly/BpLMc
Check out our latest piece! w/ @j1berger & @mrocklage
Check out our latest piece! w/ @j1berger & @mrocklage
Luca Cascio Rizzo retweeted
🥹 Questo momento: Jannik scopre di essere 𝐧𝐮𝐦𝐞𝐫𝐨 𝐮𝐧𝐨 al mondo #EurosportTENNIS #Sinner #RolandGarros
Nice to see that #harvardbusinessreview made an #IdeaWatch note about our paper on speaking slower!
Luca Cascio Rizzo retweeted
❗ A new Journal of Marketing study shows how social media users react more positively to #influencers who use exclamation points, emojis, and words like "amazing" if the influencer has fewer followers. @lucascior @FVillarroelO @Matteo99500 @FastCompany fastcompany.com/91110684/there…
Luca Cascio Rizzo retweeted
This episode is INCREDIBLE!!! Join host Bitty Balducci (@CarsonCollege) as she interviews Luca Cascio Rizzo (@UniLUISS) and Alicia Underwood (TwentyThree, LLC) about how #influencers' use of high-arousal language can help—or hurt—customer engagement 🎧 podcasters.spotify.com/pod/show/jm-bu…
In this podcast we chatted about my forthcoming JM paper on influencers and language!! Check it out open.spotify.com/episode/177U6m…
Luca Cascio Rizzo retweeted
AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧 @lucascior @FVillarroelO @Matteo99500 #influencermarketing bit.ly/43Y6KE0
Luca Cascio Rizzo retweeted
NEW PAPER ALERT - Our meta-analysis with @real_k_diehl and @ProfWendyWood is out @JofMarketing ! Are you curious about the impact of mental simulation on consumer behavior? We analyzed the 40-years of literature and data from 40,705 respondents. #Thread
Luca Cascio Rizzo retweeted
Thank you Rotterdam! I always enjoy my time here, a great week and amazing support. Another awesome battle @alexdeminaur 👊🏼 Forza 🦊✌️#12
Sophie @Eddiecffmsxan
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David Kusterer @davidkstrr
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Ramkrishna Das @Ramkris85214962
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Dr. Garo Agopian @GaroAgopian
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NowhereMan @XamilyGuy
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Yongkun Liu @YongkunLiu7
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