Target Marketing @TargetMktg
Magazine, online, e-newsletter and events with strategy and solutions for profitable marketing. targetmarketingmag.com Philadelphia, PA Joined April 2010-
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The ability to identify and target audiences across TV platforms will become more streamlined as time goes on. As it does, the distinct superpowers of TV and digital will cease to be distinct. ow.ly/9zTw50Be0L7
Look up from the spreadsheets and analytics platforms. Force a midlife crisis on your brand, your campaigns, your marketing collateral, even your own career. ow.ly/ATc550B9Oxf
And what does this mean for direct mail marketers? ow.ly/6BvV50Be1fk
Depending on how good it is, your data can enhance or thwart your #directmail marketing. Let's look at a few common data problems and ways to avoid them. ow.ly/8wZw50BaHI5
"What this taught me is that brands need to actually go through their own customer experience." ow.ly/bMDI50B8y4u
As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling. ow.ly/Epr450B8xW6
My latest @TargetMktg article is up! I just had to write a little more about my cross-country move because it gave me a renewed appreciation for really digging into brand experience. targetmarketingmag.com/post/3-lessons…
Take a seekers' journey like @BillyCrystal did to improve your marketing. Why Marketers Should Force a Midlife Crisis on Their Brands via @TargetMktg targetmarketingmag.com/article/brands…
One day, two in-depth courses for marketing professionals! Register for our virtual BRAND United University to brush up on the latest strategies and technologies in #printmarketing and #packagingdesign. 👉 university.brandunited.com
The mindset you apply to your business operations in this challenging environment will determine if you succeed or fail. Historically, the companies that succeed through tumultuous times are those with leaders who have this characteristic: ow.ly/63oM50B8xmK
With A/B testing alone, there’s no way to answer a number of critical questions needed to improve the customer experience and, therefore, increase conversions. ow.ly/OGYs50B8xMY
TikTok’s growth is undeniable, and brands are clamoring to make it part of their social media campaign strategies. The only problem? TikTok isn’t the same as other social media platforms. These tactics can help: ow.ly/fzlO50B2PAl
Wouldn’t you rather know exactly where to invest your marketing dollars, to understand what is working well and what should be improved? ow.ly/sDrz50B2Pel
In the education sector, remote education is not so easy for many students (and educators). At least that’s what a @mktgEDGEorg survey – conducted in late spring and released in a report last month – has revealed. ow.ly/spXk50B2P3Q
Let’s consider three scenarios where collaboration is essential and drill down into how we can all work together more effectively. ow.ly/JLu450AWI4R
"Customers want to feel like the message is personalized to them, and that cannot be done by using {FIRSTNAME} tags in an e-mail template." via @TargetMktg targetmarketingmag.com/article/6-ways…
No. 3: The use of SMS messaging has skyrocketed. ow.ly/F2Jz50AWIdV
Landing Page Experience is one of three important criteria Google uses to assign an Ad Quality Score. Many people agonize over the right keywords and copy for their Google Ads, but they spend no time working on their landing page — this is a huge mistake. ow.ly/nhiO50AWHKP
Brand communications play a vital role in sharing important information about the future of a business as it enters, manages through, and emerges from bankruptcy. Here are keys to effective #brandcommunications in support of Chapter 11 filings: ow.ly/5xYI50ARRCb
When disappointing campaign results happen, many marketers casually say, “The model did not work.” That may be true, but more often than not, something went wrong “before” or “after” the modeling process, says one data and analytics consultant. ow.ly/C3az50AQGpV
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Check out our VP of Operations' latest article in @TargetMktg where she shares vital information on all the game-changing new opportunities for a more targeted marketing strategy across TV, digital, OTT, and VOD. bit.ly/2G3pUBM
The Chapter 11 process is not a time to neglect your brand communications and marketing targetmarketingmag.com/post/brand-com… via @TargetMktg
Thank you, @TargetMktg, for this terrific piece. We’re very proud to support and to stand with the salon industry and the beauty professional. ❤️
Recognizing how badly the beauty industry would be hit by COVID-19, the teams at @ModernSalon, @salontoday and @nailsmag worked swiftly to compile resources, organize webinars, and produce content addressing their audiences’ emerging challenges. ow.ly/Qqvi50APcIz
It's official--I moved to LA! And boy was it an experience. I worked with two different startups along the way and wrote all about it for @TargetMktg. (Shoutout to @livefeather for making my stylish dreams come true! #FeatherYourNest ) targetmarketingmag.com/post/brand-exp…
A Map or a Matrix? Identity Management Is More Complex By the Day by @chetdalzell @TargetMktg targetmarketingmag.com/post/identity-… #identity
"Make Room for #Influencers in Your Next PSA or Community Outreach Campaign" - great insights from @WareSarah, co-founder of client @Markerly on the use of influencers by governments & other orgs to push out important public health/safety info: targetmarketingmag.com/article/influe… @TargetMktg
Reality Check: How has #COVID19 created impacts on #marketing and #media spending - and what effects may be permanent? Bruce Biegel @WinterberryGrp explains | @DmcNy @TargetMktg | targetmarketingmag.com/post/how-impac…
“If you have a message for everyone, you have a message for no one,” says @NickMasonSays of @turtl. @TargetMktg #TMGWebinar #marketing
We want to thank @TargetMktg & @turtl for asking us to speak at today's webinar about the #Psychology of Personalization. It was a lively & informative conversation packed with tips #B2B marketers can apply to their business. #TMGWebinar
Looking forward to this webinar #targetmarketing @TargetMktg
Join us live this Weds for a webinar with @nextstep04 and @TargetMktg to explore the psychological underpinnings of #marketingpersonalization: why it is so hard to ignore and the behaviors that #personalization can encourage: lndnm.napco.com/20200617_TM_WB…
Don't miss! Next Wednesday 6/17, our President Shirin Oreizy joins @NickMasonSays of @turtl to discuss the Psychology of Personalization and how to drive revenue #growth and customer loyalty at scale, hosted by @TargetMktg. lndnm.napco.com/20200617_TM_WB… #marketing #webinar
This @TargetMktg article has some great insight on how to be a successful and persuasive communicator even if you're remote or vitrual 🙌 bit.ly/3cc9h1S
The second installation of my @TargetMktg series on virtual pitches is out now. Is there something you're stumped on when it comes to the fully-remote #pitch? Tweet me your questions! targetmarketingmag.com/post/virtual-p…
We're thrilled about the opportunity to have our SeQuel content published by @TargetMktg - the foremost publication in the direct marketing arena. With more planned collaborations to come, we look forward to sharing these with our audience.
In our recent article on @TargetMktg, we discuss how evolving your #customeracquisition and retargeting strategy by sensibly testing #directmail could have a lasting effect on your brand’s current and future health. Give it a read here: bit.ly/2ybjf4H
Virtual new biz pitches are the new normal. Check out my learnings and best practices @TargetMktg I'm also sharing additional resources to help, like this deck for agency teams on how to set yourself up for success when you get that new RFP. Break a leg! ow.ly/1OXd50zqUuV
"Keep in mind that how you communicate contributes to how your brand will be remembered. This will position you now and in the future as a company that your customers and prospects want to do business with." Excellent article via @TargetMktg! targetmarketingmag.com/post/how-to-be…
'Because I Said So' Is Killing Your Conversion Rates via @TargetMktg targetmarketingmag.com/article/reduci…
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