The Kool Source @TheKoolSource

Industry-leading digital marketing agency located in Atlanta, GA. We help our clients Get Visible, Found, and Paid. thekoolsource.net Atlanta, Ga Joined February 2012

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The Kool Source @TheKoolSource

13 hours ago

Why are brands dropping uniqueness for simplicity? Read this blog to find out. #marketing #branding #ATL thekoolsource.net/everything-sta…

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The Kool Source @TheKoolSource

2 days ago

When using AI to assist with design and content, it's important to understand its limitations. It was trained on limited data from limited cultures and doesn't always understand cultural nuances. thekoolsource.net/designing-for-…

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The Kool Source @TheKoolSource

2 days ago

Don't let the terms around GEO/SEO for AI overwhelm you. They're actually very simple concepts with complicated names. #marketing #ATL #GenerativeEngineOptimizaton #SEO #AI thekoolsource.net/chunking-and-t…

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The Kool Source @TheKoolSource

3 days ago

Businesses that rely on AI as cheap, easy, "good enough" marketing will always end up chasing something better.

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The Kool Source @TheKoolSource

a week ago

AI is here to stay in #marketing. Check out what other marketing professionals have to say about how they use LLMs, like ChatGPT, and their future in the industry. thekoolsource.net/summary-search…

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The Kool Source @TheKoolSource

a week ago

SEO helps you look good to Google. GEO helps you sound good to AI. It’s the difference between being a link in a list and being the direct, authoritative answer a customer receives. #GEO #SEO #DigitalMarketing

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The Kool Source @TheKoolSource

2 weeks ago

Creating and understanding your own sales funnel is often overlooked. As the business owner and expert on the subject, it's easy to assume the motivations of others. thekoolsource.net/understanding-…

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The Kool Source @TheKoolSource

2 weeks ago

A successful collaborative creative process requires knowing how to give and receive constructive feedback. #design #marketing #ATL thekoolsource.net/the-importance…

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The Kool Source @TheKoolSource

3 weeks ago

I think I just semantic chunked myself. #SEO #GEO #SEOforAI #marketing thekoolsource.net/chunking-and-t…

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The Kool Source @TheKoolSource

a month ago

Sometimes the new rule is that there are no rules (as long as legal approves). #marketing #SocialMediaMarketing thekoolsource.net/social-media-m…

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The Kool Source @TheKoolSource

a month ago

Trying to increase web traffic? Here's tips on how to optimize a blog post for SEO. thekoolsource.net/rank-higher-ho…

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The Kool Source @TheKoolSource

a month ago

GEO/SEO AI in a nutshell: "write for featured snippets."

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The Kool Source @TheKoolSource

2 months ago

AI search is finally forcing SEOs into doing what Google has been asking for all along.

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The Kool Source @TheKoolSource

2 months ago

You know, it's easy to complain, but at least I'm not on the Jumbotron.

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The Kool Source @TheKoolSource

2 months ago

Rather than showing up in as many relevant searches as possible, GEO for websites will focus on creating a relevant and valuable resource that AI trusts.

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The Kool Source @TheKoolSource

2 months ago

Turns out reality is a hoax, y'all. Fake news.

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The Kool Source @TheKoolSource

2 months ago

The dirty little secret of #SEO: The technical part is the easy part. Tedious, but a finite checklist. The hard part? Writing something a human actually wants to read. Building trust. Teaching. If your "expert" only speaks in jargon, they're probably hiding from the hard part.

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The Kool Source @TheKoolSource

2 months ago

Real estate agent? Get full-service marketing services, from branding to business cards to PPC and websites, from The Kool Source in #Atlanta. #realtor #RealEstate

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The Kool Source @TheKoolSource

2 months ago

How will design be reimagined in the future? Take a look at this blog from David, one of our graphic designers. thekoolsource.net/the-future-of-…

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The Kool Source @TheKoolSource

2 months ago

If your SEO has always been focused on writing quality content that accurately answers relevant questions (rather than writing solely to rank), then you're ahead of the game in "GEO."