Some news on Demand Gen, which will take over from Discovery campaigns:
✍️ You can now sign up for Demand Gen beta access here docs.google.com/forms/d/e/1FAI…
Once in the beta, any active Discovery campaigns will be migrated to Demand Gen. Historical data carries over.
Then…
ABT - always be testing.
constant A/B testing in google ads is key. small tweaks can boost CTR and conversions. always refine and test to find what clicks with your audience.
#googleads#PPC
Lead gen ads, aren’t always about volume, it’s about quality. Keywords and compelling ad copy are even more important.
Think of each click as a potential partnership.
Regularly auditing your Google Ads accounts is an essential strategy.
Dive deeper into outdated keywords, ad relevance, and conversion tracking. Continually refining your account will make the dollar go farther.
How often are you auditing your accounts?
Before you begin writing copy. Think:
What problems do my customers face?
Provide the solution to their problems in your ad copy. Watch conversion rates 📈
Google Ads isn’t just about maximizing your budget but about understanding.
All broad match keywords, neglecting geo-targeting, and disregarding conversion tracking are common pitfalls I come across.
Dive deeper, not just wider.
Google Ads can make a significant impact on your business. These 3 things are the most overlooked.
1. Negative Keywords
2. Ad extensions
3. Setting and forgetting bids
Google Ads are not meant to be run with a set it and forget it mentality.
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