Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

Paid Ad PRO | CRO Specialist | Analytics Specialist | Talking & Breathing Google ads | PPC Whitelabel semexpertnav.com Pune Joined June 2012

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Andrew Lolk @AndrewLolk

19 hours ago

Barry shared a post on meta ads that I agree with 100% from a Google Ads perspective. It’s less about the feature itself, but whether it’s able to do so is the actual question. Barry rightfully say that using the incremental attribution optimization setting is good, and have…

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

3 days ago

🚨 Just saw this inside Google Ads: Google is surveying advertisers about a new “YouTube Network” option, separating YouTube from the Search Partner Network. If it rolls out, we’d finally get more control over YouTube spend & targeting. Would you want this change? #PPCChat…

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Vincent Beima | Supernatural Advertiser @vincentbeima

4 days ago

POAS isn’t the “next step” after ROAS. It’s a detour into stagnation. The easiest profit comes from people who were going to buy anyway. That’s why POAS is a trap.

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Vincent Beima | Supernatural Advertiser @vincentbeima

6 days ago

Just off a call with a Google rep. She fiercely debated my $150K annual savings using manual bid strategy for branded ads. She: Who cares about CPC? Focus on the audience. Me: Branded traffic is ready to buy, so why pay a premium? 🤷‍♂️ Trust your strategy, not the casino. 🥂

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Vincent Beima | Supernatural Advertiser @vincentbeima

4 weeks ago

Forget the latest AI trick. Forget the viral “secret.” The real power? → Product titles → Campaign structure → Clean data That’s what fixes the 90% of accounts that are broken.

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

4 weeks ago

Just saw this message in Google Keyword Planner: "Oops! Keyword tracking’s off." Curious—has anyone else come across this recently? #GrowthPPC #GoogleAds #PPCChat

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

2 months ago

Just saw this new prompt in Google Ads for the first time: “Does your campaign have EU political ads?” 🗳️ Even if your ad isn’t political, you must select an option to continue. Regulations are tightening—don’t skip this! #googleads #ppcchat #growthppc

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

3 months ago

🚀 Fresh Google Ads UI alert! Just spotted this updated Ad group dashboard that shows ads + keywords side-by-side in one clean card (see screenshot). #GoogleAds #ppcchat #growthppc

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

3 months ago

Google Ads is crashing today! #growthppc #ppcChat

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

3 months ago

Just noticed a new feature in Google Ads 👀 URL Inclusions & Exclusions for Search campaigns. Looks like we can now control which URLs our ads show for—or avoid completely. First time seeing this. Is this rolling out for everyone? #PPCChat #GoogleAds

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

3 months ago

Trying to set up a new search campaign, but the campaign is not saving due to LANGUAGE NOT AVAILABLE? Anyone else experiencing the same? #ppcchat #googleads #growthppc

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Dr Kareem Carr, Statistics Person @kareem_carr

3 months ago

I’m deeply skeptical of the AI hype because I’ve seen this all before. I’ve watched Silicon Valley chase the dream of easy money from data over and over again, and they always hit a wall. Story time.

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Aniruddha Mishra (Ani) @adswithani

4 months ago

🚨 Stop using the SAME ad copy for every ad. (Here's how I do it differently) ⚡️ Open for 24 hours only 1. Like + Comment “Ad Copy” 2. Repost this post 3. Connect with Aniruddha Mishra so I can DM it to you I built a framework to write *killer* Facebook ad copy - without…

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Menachem Ani - Google Ads @MenachemAni

4 months ago

AI Max is an interesting approach to a keywordless future AI Max PMAX Search Themes ...

Menachem Ani - Google Ads @MenachemAni

9 months ago

AI Max is an interesting approach to a keywordless future AI Max PMAX Search Themes ...

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Barry Schwartz @rustybrick

4 months ago

Apple says Google searches down on Safari and then Google says Google searches are up on Apple devices - which is it? what is going on? both can be true... seroundtable.com/apple-vs-googl…

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

4 months ago

New Customer Retention setting spotted in Google Ads PMAX. #ppcchat #GoogleAds

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

4 months ago

Interesting... ‘Google Predicted Leads Bidding’—is this just rebranded smart bidding? #ppcchat

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Toby @TobyWalleruk

5 months ago

Facebook ad performance stalling? We audited 100+ ad accounts this year & found the same issues inflating CPA and blocking scale. I have put together a META optimization checklist that: ✅ Audits structure, creative, copy & budget ✅ Shows you what to fix first RT + Reply…

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Vincent Beima | Supernatural Advertiser @vincentbeima

6 months ago

I live by the surfer mentality, and I run ads the same way. The mentality is this: When you’ve got a wave, ride it. Don’t question it. Don’t try and change it. Just ride it. And when the wave is over, wait patiently for the next one.

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Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav

6 months ago

Starting April 10, 2025, containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events. This small change improves the reliability of your Google Ads tracking and will not harm measurement performance. #PPCChat