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Learning the in's & out's of Google Ads is the easy part. Strategy & experience is the hard part.
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If your website is fast and has all of your products/services you probably don't need to pay for a 10k redesign Work on your offer, copy, and product/service details Test test test
I used to work on freelance projects Before work During lunch After work Now I only work when I want 2 years of hard work can change your life for good
If you can visualize a behavior - it will seem easier to do - & you'll be more likely to act on it How can you start writing copy like this? Turn vague tasks, into specific examples Call Us Today -> Talk to a Lawyer Now
If your client desires impressions & spend Write 3 RSAs (with different angles) More inventory = more options for Google
Don't throw 10 different ad angles at users Repeat the same angle in your ad copy Users don't read, they skim Say the same thing twice & users may only read it once
If you've said what you need to say in your ad - stop Don't shove in new headlines or descriptions if you've written a perfect ad Add only what's relevant & different from what you already have
Google: Don’t keyword stuff *puts 13 keywords in ad* Google: EXCELLENT
You finally find your car keys You know that feeling That’s how a perfectly crafted headline hits your readers “Ah-ha, just what I’ve been looking for!”
I love seeing Relevance, Authority, & Urgency in a short ad
Reviews on a landing page are never optional - Standard 5 star reviews with a short blurb (for the quick checkers) - Longer form case study (for the deep researchers) - Video review (for the watchers instead of readers)
Who's the best newsletter follow? 📰 Working on building one with a partner.
What's your biggest challenge as a Paid Media agency/freelancer?
Work makes me happy. But I've learned not push it. I used to think "X amount of hours & I'll be fulfulled" Some days its 3 hours Some days its 10 hours
Keyword conversions: 8 Search term conversions: 0 🤬
Get closer to the end goal with your ad copy ❌ Landscape Management Pros ✅ Create the Yard of Your Dreams ❌ Get A Free Quote ✅ Fast Estimate Today Users want results now. Make them feel near the destination.
I'm not tired at night, if I don't lift weights in the morning. Try it if you struggle to fall asleep
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