UniFida @UniFidaData
Joined December 2017-
Tweets21
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Followers27
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Following304
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Take the test! What is your GDPR compliance score? How ready are you for GDPR, set to come into force on 25th May? ow.ly/ZvDX30iPmCx #UniFida #GDPR
“Building a single customer view across platform will unlock the ability to view and value customers differently.” Why iSelect is ramping up its martech play in 2018: ow.ly/8HV130iKRi4 #UniFida
Can you tick our nine boxes to prove that your technology can support #GDPR? ow.ly/fclO30iDrjT #UniFida
Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. #UniFida fast tracks your ability to optimise your customers’ experience and value. ow.ly/t4Ic30iA01M
Can loyalty schemes provide a ROMI of £20 for every £1 spent? The short answer, is yes! We have built #UniFida to provide the SCV at the heart of a loyalty programme. Read more about how helping businesses become truly customer focused: ow.ly/4X2o30iuG3i
Less than 100 days until the #GDPR deadline. With the risk of hefty fines and loss of credibility with customers, the bottom line-consequences of non-compliance means business of all sizes must be putting steps in place. ow.ly/boK030is8Vm
GDPR, which will be effective on 25 May, aims to modernise data law & give consumers the right to know much more about how their information is used & stored. The introduction of #GDPR means firms will have to implement more stringent practices. Read more ow.ly/iycI30inGlt
The far from simple task of fulfilling subject access requests! When individuals call into your fulfilment centre, or reach you via email or letter, with a request exercising their rights under #GDPR, they will be triggering a very complex process. Via ow.ly/bXHx30iepVy
Premier League Tottenham Hotspur trials #UniFida to improve on-line and off-line supporter insight. ⚽️ With over 220k web sessions a day, and c.2m registered members, Tottenham were in a prime position to understand offline & online support behaviour. ow.ly/w7jO30i9P9o
How the Music Broadcasting Industry Uses Predictive Analytics to Spot Rising and Falling Stars. Read how we're helping radio DJs guide their music selection through quantitative and qualitative data: ow.ly/uwEk30i0SvB #music #data #edsheeran #trendingmusic
Findings from a new study by @W8Data, suggest the UK is the most well-prepared EU nation for #GDPR. UK confidence levels are well ahead of other EU nations when it comes to GDPR, with only 29% of UK firms unprepared for the new regs. @InfosecurityMag ow.ly/2oTK30hY4zU
Deciding who gets what, when, and how. Untangling the many strands implicit in contact optimisation. This opinion paper from Berry Thompson tackles the question of what is contact optimisation, & how can an organisation set about delivering it. Read more ow.ly/AXj930hR5Mz
The Use and Management of Customer Data - Report PDF. Research report from #DataIQ covering marketing and data strategy, Improving marketing with data, collecting and managing customer data and dealing with data quality. ow.ly/U5gG30hJXvB #UniFida #Data #Research
"Muck Munchers licenses UniFida to drive customer value growth." ‘Cloud-based UniFida is the best value intuitive data marketing tool I can find to drive continued levels of growth’ Martin Harvey, Founder of Muck Munchers. Read more via: ow.ly/7w9k30hDRRu #UniFida #GDPR
"Do you throw away good customers like households waste good food?" Don't let RFM (recency, frequency, monetary value) govern your customer engagement selection criteria. Read more at: ow.ly/nVf930hzFdq #UniFida
Happy New Year from the team at UniFida and Berry Thompson! Here's to a fantastic 2018! #UniFida
Following several years of discussion and debate, in 2016, the EU adopted the General Data Protection Regulation (GDPR), one of its greatest achievements in recent years. Read more on this story via: ow.ly/QKQz30hgDxK #UniFida #GDPR
Will consumers reach for the data eraser? Under #GDPR, consumers will have stronger powers to force firms to delete the data they hold on them, what are the big issues companies will face in adhering to this? Read more: ow.ly/Ueyf30h7kP0 #UniFida

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