Pradeep @WorkWithPradeep

The AI-Driven Shift: Google I/O's 'Agent Mode' for Strategic Creative Performance? open.substack.com/pub/strategicc… #creativestrategy #googleIO #creativestrategist #AIinmarketing #creativeperformance #MarketingDigital

How Google I/O Revealed the Potential Future of Creative Strategy. linkedin.com/pulse/how-goog… #creativestrategy #AIinMarketing #GoogleIO #GoogleIO2025 #creativeperformance

As a creative strategist in banking, I didn't sign up for learning conditional formatting in Google sheets- but here I am at 11.11pm. Lucky #creativestrategy #creativestrategist

There needs to be significantly more context to paint a fuller picture as to WHY this is a high performing creative than merely from a single metric from a social media dashboard. These are my developing thoughts as I work on develop documentation. (Part of 4) #CreativeStrategy

It's not enough to say 'this is a high performing creative' based on 1 dashboard from 1 social media platform. High performing based on what objective? What were the KPIs? (Part 3)

Let's add the layer of the economic climate, spice it up with the target audience life stage, their mentality towards money, and perhaps your campaign is location specific and those are just a start. (Part 2)

Creative strategy in the financial space isn't as simple as connecting 2 dots with a straight line. People are hit with multiple ads on different digital and traditional platforms. There are multiple channels where your brand and paid creative is seen (hopefully). (Part 1)

I'm going to The 2024 Creative Strategy Summit on September 19-20 hosted by @motionapp_ 🎉 Wanna come? Get your free ticket here: motionapp.com/creative-strat… #creativestrategy #creativeperformance

"I'm a data-driven marketer, I need to have data about everything!" 😒 Data can't tell you WHY ads worked or didn't for users. Marketers need to be less "data-driven" and more "empathy-driven" when analyzing ad creative. Instead of focusing solely on metrics, marketers should…

Great networking with Edmonton's start ups

I'm going to The 2023 Creative Strategy Summit on Oct 26th hosted by @motionapp_ 🎉 Wanna come? Get your free ticket here: motionapp.com/creative-strat…

My Performance Creative course launches TOMORROW. Course creation is no joke. I took about 6 weeks full-time to produce, film, and edit this thing. Can't wait to hear what people think :)

Between gym sets and looking at how to use @foreplay_co #creativestrategy

"This could've been an email" should be a voting option in Google Meets. @googlecanada @ThinkwithGoogle @googledevs #corporate #workingincorporate

37 page document from @motionapp_ is absolutely incredible. Shows me opportunities to upskill and areas Im already focused. #creativestrategy #datadriven #creative

Big thank you to @DenneyDara and @motionapp_ for these webinars. Learning from industry experts is key 📈💪🏼🤓 #creativestrategy #digitalmarketing

Once your creative has deployed, paid or organic, and spent time in the market to your audiences, set a marker in your marketing plan to review creative performance. The platform data will inform how to pivot and develop better performing creative 2/2 #creativestrategy #digital

Creative Accountability- In an agency or an in-house team? You're deploying a hypothesis with your creative for prospect, current or relapsed clients. How do you know if your composition of creative, copy, media placement and platform was successful? 1/2 #creativestrategy

Are you looking to boost your revenue? You need to be testing different creatives for all 3 stages of the funnel. This will help you find what works best for your business so you can double down on that Here are the creatives you should be running for each stage of the funnel:

Platforms like @LinkedIn and @MetaforBusiness provide best creative practices and trends. There's written content, video and industry specific content to help inform creative strategy as a start. 2/2