Gil Hong @_GilHong

Paid Media Strategist | Speaker: Hero Conf, State of Search, MKESearch, UtahDMC | Observer and Ponderer of Many Things | Regular @ #PPCChat linkedin.com/in/sghong/ San Diego Joined April 2012

Tweets

5K
Followers

2K
Following

2K
Likes

8K

Gil Hong @_GilHong

2 years ago

#brightonseo In case you're looking for the video @danaditomaso mentioned on comparing YoY GA4+UA data during the Analytics panel.

Dana DiTomaso danaditomaso.bsky.social @danaditomaso

2 years ago

#brightonseo In case you're looking for the video @danaditomaso mentioned on comparing YoY GA4+UA data during the Analytics panel.

1 16 72 8K 35

0 2 7 594 1

Gil Hong @_GilHong

2 years ago

Finally made it to #BrightonSEO Where my #ppcchat folks at!

1 0 4 176 0

Some advertisers have noticed our system making changes to GA4 conv actions in their Google Ads accounts. This is the conversion swapping piece of the Setup Assistant migration process with the turndown of Universal Analytics: support.google.com/analytics/answ… 1/3

3 14 25 9K 7

AdsLiaison @adsliaison

2 years ago

There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory. First up …

4 18 70 31K 51

Gil Hong @_GilHong

2 years ago

Hopefully we don't have to have 30 conversations ( conv.) per month for it to learn 😂 #ppcchat

Julie F Bacchini @NeptuneMoon

2 years ago

Hopefully we don't have to have 30 conversations ( conv.) per month for it to learn 😂 #ppcchat

4 1 8 1K 0

Download Image

0 0 4 191 0

Gil Hong @_GilHong

2 years ago

Awesome data analysis! I've often found variances in the minimum conversion threshold depending on budget saturation and competitor landscape (i.e. budgets covering +50% of impr. share and competitors selling the exact same product) #ppcchat

Mike Ryan @mikeryanretail

2 years ago

8 12 64 13K 43

Download Image

1 0 3 278 0

Gil Hong @_GilHong

2 years ago

This is also my assumption of how it works as well. One big difference is that GA4 doesn't have enhanced conversions capabilities that the Google Tag has, so depending on your typical user journey this could be inflated/deflated vs. GA4. #ppcchat

Kirk Williams @PPCKirk

2 years ago

0 0 3 698 0

0 0 7 261 0

Gil Hong @_GilHong

2 years ago

Anyone else get ambushed by GoogleAds UI redesign? #ppcchat

0 0 0 158 0

Gil Hong @_GilHong

3 years ago

Also good to consider what ROAS is based on. Are profit margins factored in, rate of returns, customer lifetime value, multi channel attribution? #ppcchat

Kirk Williams @PPCKirk

3 years ago

Also good to consider what ROAS is based on. Are profit margins factored in, rate of returns, customer lifetime value, multi channel attribution? #ppcchat

3 1 26 3K 0

1 0 2 325 0

Gil Hong @_GilHong

3 years ago

FYI if you haven't checked, you can see invalid click cost associated at the campaign level in your Billing Transactions tab! #ppcchat

0 0 0 132 0

Gil Hong @_GilHong

3 years ago

ABSOLUTELY! Finding the right fit, or a place that is looking to align with your career goals makes so much difference! #ppcchat

It rhymes with eyes. 🇨🇦 🌲🌴🌊 @JuliaVyse

3 years ago

ABSOLUTELY! Finding the right fit, or a place that is looking to align with your career goals makes so much difference! #ppcchat

0 0 5 280 0

0 0 2 176 0

Julie F Bacchini @NeptuneMoon

3 years ago

Before we get to questions, this chat is intended for PPC professionals of all levels! If you have something you want to share, please do. We are a friendly and supportive community, please don’t be afraid to participate. Lurkers are, of course, always welcome too! #PPCChat

0 1 2 248 0

Download Image

Jyll Saskin Gales - INACTIVE ACCOUNT @jyllsaskingales

3 years ago

To share my love with you, I made 11 Google Ads Valentines 💕 Which one would you send your #PPCChat bestie?

3 1 5 493 0

Download Gif

Julie F Bacchini @NeptuneMoon

3 years ago

Join me today for PPC Chat where we will discuss "Finding YOUR PPC Path" talking career journeys and how to get where you want to be! Today, February 14th @ 12:00 PM EST #PPCChat

0 3 7 568 0

Download Image

Kirk Williams @PPCKirk

3 years ago

I mean... it's kinda weird timing that Google Ads is inaccessible the Monday after they layoff 10,000 people... right??? 🫣🫣🫣🫣

12 19 181 26K 2

Gil Hong @_GilHong

3 years ago

I don't have any words for how excited I am to make this list! I'm looking forward to ramp up the knowledge sharing for 2023!

Marketing O'Clock @MarketingOClock

3 years ago

I don't have any words for how excited I am to make this list! I'm looking forward to ramp up the knowledge sharing for 2023!

8 9 40 18K 1

0 0 6 422 0

Gil Hong @_GilHong

3 years ago

Must be tied to Google's stock forecast lol But in all seriousness, this could be pretty useful for anticipating seasonal search swings. #ppcchat

Alfred Simon @AlfredSimon

3 years ago

Must be tied to Google's stock forecast lol But in all seriousness, this could be pretty useful for anticipating seasonal search swings. #ppcchat

3 1 5 0 0

Download Image

0 0 0 0 0

Robert Brady @robert_brady

3 years ago

If you're an American citizen who is eligible to vote, please do. Today is Election Day. Put in the effort/Make the sacrifices to participate in the electoral process.