Cameron McCarthy @_cameronkm
Building @_westock | Owner @packers | Runner Of Distances 🏃| I Write About Retail & CPG 👇 onshelf.substack.com New Jersey, USA Joined January 2011-
Tweets4K
-
Followers2K
-
Following2K
-
Likes8K
Why does my stomach hurt? This is what I ate today - 20g protein pop tart - 41g Starbucks protein latte - 30g David protein bar - 42g fairlife shake - 15x 1g modelo protein beer
Unlocking More Retail Sales Through Better Storytelling open.substack.com/pub/onshelf/p/…
When you hear it out loud it does make it seem like it would have been more impactful to have one main sponsor who sponsors it being commercial free.
When you hear it out loud it does make it seem like it would have been more impactful to have one main sponsor who sponsors it being commercial free.
OOO for the rest of the week after this
Felt this... We're a few weeks out from hitting 7 years of building WeStock. I will have spent my entire 30's so far working on it. We could have folded multiple times, but our main super power is determination. When we get to the mountaintop, determination will be the reason
Felt this... We're a few weeks out from hitting 7 years of building WeStock. I will have spent my entire 30's so far working on it. We could have folded multiple times, but our main super power is determination. When we get to the mountaintop, determination will be the reason
We are launching our first AI tool next week 👀🥳 So, I made my kid a robot costume and put him to work to film a commercial for the launch. Excited to share more after the holiday weekend, both on the product and the commercial lol🤖
I don't think this is the case for CB, but this opens the window for bad actors. How many legacy brands are going to test this? Update branding to something they know will get backlash, then reverse it after the publicity. These conversations are going to happen.
I don't think this is the case for CB, but this opens the window for bad actors. How many legacy brands are going to test this? Update branding to something they know will get backlash, then reverse it after the publicity. These conversations are going to happen.
IF Coconut Water has scaled like crazy over the past three years 🥥 🚀 2022, revenue sat around $45M USD. 2023, it nearly doubled to $84M USD. 2024, sales hit about $158M USD 90% of revenue comes from China, where coconut water is quickly becoming an everyday staple.
Girl behind the desk at my doctor's office talking to her coworker: "You ever seen that really old movie, Dodgeball."
Loved the flavor profile on this, definitely adding it to the olive oil rotation 🫒🫒 Nice work @Aishwarya228 !!
Heart rate promos are the biggest tell that a movie is about to be categorically rejected by audiences
Heart rate promos are the biggest tell that a movie is about to be categorically rejected by audiences
This isn't a bad choice, but Jaws at 36 kinda discredits the full list
Trends happen and people tend to lose sight of that mid-trend, thinking it's the new normal forever. If I had to bet, Gen Alpha is going to drink substantially more than Gen Z/Millennials. Turned off by their parents speaking in absolutes with no nuance around moderation.
Trends happen and people tend to lose sight of that mid-trend, thinking it's the new normal forever. If I had to bet, Gen Alpha is going to drink substantially more than Gen Z/Millennials. Turned off by their parents speaking in absolutes with no nuance around moderation.
Kicking off training for marathon #5 ✋ Looking for a leg up and trying out Oshun. Slick branding and great application for added hydration.

Nate Rosen @RosenZone
12K Followers 3K Following Your snack sommelier 🛒 – check out my weekly newsletter on all things CPG and retail
Mark Gallo @guhlo
6K Followers 2K Following Orchestrator of Beverages - Manna Beverages (Copacker). At 8yrs old was California State Bubble Gum Blowing Champion.
Eli Weiss @eliweisss
31K Followers 497 Following VP Retention Advocacy @Yotpo. Building the Future of Customer Retention. 👨💻 Prev @jonesroadbeauty @drinkOLIPOP. NEWSIE: https://t.co/0J5ayusFEG 🗞️
CPG WIRE @cpgwire
11K Followers 2K Following Curated CPG News | The Latest in Food, Beverage, Alcohol, and Cosmetics | Newsletter Published 3x Per Week 👇
John Craven ↠ ʙᴇ... @BevNETCraven
9K Followers 944 Following Founder/CEO @BevNET, @Brewbound & @NOSHdotcom ∙ @TasteRadio podcast host ∙ beverage/food/CPG nerd∙ ❤️ of cocktails. DM me on LinkedIn not here
Tom Shea @Tshea0314
3K Followers 5K Following still playing with trucks @adgilemediagrp | boston college | uchicago | forbes 30u30
Paul, from Phreshly @wydpaul__
5K Followers 2K Following Building @phreshlyco — An elevated cocktail company. Ex- @Usesettle, @Chime, @Yammer
Nate Cooper @Nrcoope
5K Followers 5K Following Dad x 3, Investor in food @barrelventures , Eater of Food, Tweets about food, Ironman, Entrepreneur, adventure seeker.
dennis hegstad @dennishegstad
113K Followers 7K Following i like to build things on the internet. 2x previous SaaS exits (https://t.co/bIADGh1cgd & https://t.co/HwzY2TQnXt). I post about digital marketing, DTC and memes.
Brian Folmer @homerfolmer
2K Followers 978 Following https://t.co/Y5fPJM9cfP + https://t.co/Ploli2Fyvf | Cleveland bred Cleveland fed | emojis and Irish exits are my 🍞 and 🧈
Kiva Dickinson @KivaDickinson
5K Followers 912 Following Founder of Selva Ventures | Investing in emerging health & wellness brands | Formerly: @tpg @circleup | Toronto sports fan |📍LA, CA
Kendall Dickieson @flexiblefoodie
8K Followers 2K Following social media consultant showing brands that social media & influencers aren't dead. clients have included: @getgraza @dsanddurga. 👀 in @adage @adweek @wsj
Ron Shah @obviceo
21K Followers 3K Following Co-Founder & CEO of @my_obvi | $100M+ in Sales | Advisor & Investor in 32+ Brands | SAAS Go To Market Expert | Grab a Time: https://t.co/ROAOHc1vnB
taylor foxman @taylorshocks
3K Followers 5K Following beverage 🥃 and cannabis 🍃 advisor, investor and mentor. founder of the industry collective. advisor for beverage/tech VCs.
Chris Meade 🏐 @thechrismeade
36K Followers 2K Following Now Building @foundersclubus & BODY Hot Pilates | Exited CROSSNET | Forbes 30U30
Maxwell Allen Blessen @max_blessen
2K Followers 1K Following Sharing the beauty of tea and preserving ancient tea culture. @JoyMilkTea | JoyTea | 👀 Follow to watch Joy build a category 🚀 | I’d love to help ❤️
DG @DaveGreeny
2K Followers 5K Following @itsdreampops🍡F30u30 🧙♂️ @useintro @remedyplace @catch_bio @eatmezcla @positivefoodco @my_obvi @daringfoods @feelgoods_co @theplugdrink
Chris Abbenda @chrisabbenda
660 Followers 1K Following cofounder of https://t.co/TMOdn4UzY9 | https://t.co/SPwN8bUysk | https://t.co/xzSXcgL3CI | here to learn 🇺🇸
Owen Martinetti @OwenMartinetti
1K Followers 4K Following Working on something | https://t.co/HrbplE40DJ | https://t.co/SdJxhYNT2L | https://t.co/7F8KjAxoWp |
Jones Hackings💯 @hackerjones382
580 Followers 3K Following WE ARE ANONYMOUS Tracking of scammers Clearing of IRS loans ………https://t.co/FXGnjE5cnX 🌎. EPSTEIN FILE leak💀. #hackforgood#stopscam#cybersecurity
Grant Reed @GrantReed__
111 Followers 2K Following Booking sales calls for B2B tech with high-ROI ad campaigns. $5M+ managed spend turned into pipeline.
audreysburgers @audreysburgers
36 Followers 77 Following president, @primalkitchenco - lover of food, CPG and the intersection of business and pop culture - thoughts and opinion are my own!
Barry / TxLabz.com @BarryTxlabz
2K Followers 6K Following building everything AI/ML and data @txlabzco ✦ 100+ startups / 10+ years / 50+ team
SPYDER Moving and Sto... @SpyderMoving
739 Followers 1K Following 📲 (800) 221-3560 or DM 👍 Quality #moving ❤️ #movingcompany 🚚 #Local, #LongDistance #movers 📦 #Packing, unpacking 💪 Loading, unloading #services
Manideep Reddy @manideepreddy
166 Followers 2K Following
Carey Cooper @carey_coop37875
20 Followers 232 Following
Ruitsa @Ruitsa14717
8 Followers 1K Following
Chayon Shaikh @TessdeWit231494
44 Followers 919 Following Business consultant Podcast SEO and promotional expert. I will give you a real audience to get Top Rank Globally.
James Longo @james_longo
9 Followers 87 Following Accidental banker | Prev at Instacart, Provi and Nestlé | Washed up D1 Athlete | Opinions my own |
Tolerance @Tolerance911581
34 Followers 4K Following
Cloon @cloonfun
2K Followers 3K Following Clone yourself on X and plug Into the algo 👥 Waitlist open now ⬇️
Poawwer @Poawwer74971
0 Followers 258 Following
Craig Connors @ctc5076
8 Followers 329 Following
haitham @theonlyhaitham
324 Followers 532 Following Father | Founder of https://t.co/ko48H3UL4P | Ex P&G, PepsiCo & Unilever
Awkajou @Awkajou445
3 Followers 277 Following 愛する人と、運命の時に出会えますように。そして、運命の人とも出会えますように。お会いできるのを楽しみにしています!
VEO @vrexec
19K Followers 1K Following American in Europe; owner @goodsgrp; @thejunteau @thegoodsletter
Smastairr @Smastairr_mYJF
28 Followers 2K Following You can either travel or read, and either your bodyor soul must be on the way.
Wdigitian @wdigitian
255 Followers 4K Following Helping eCommerce brands build responsive, high-converting websites with @Replohq — from Figma to Replo. Open to projects
Uqertea @Uqertea17350
37 Followers 2K Following
Uworro @Uworro4017
27 Followers 976 Following
Heather Roberts @mombombheather
209 Followers 911 Following Real-time transmission from a founder rewriting commerce w/ love, grit, & all natural bath products. Moms take care of everyone. We take care of them. ❤️
Thomas @Tom_FL1
709 Followers 2K Following
Quodir @Quodir3324
70 Followers 2K Following
Andrew Roy Heppner @androyheppner
2K Followers 897 Following building the most incredible VC fund // investing into early stage food and beverage cpg brands // building entirely on youtube // I'm early... you're early.
Jeada @Jeada829716
19 Followers 867 Following
zineb kabbaj @Zinekabbaj
5 Followers 50 Following
Csavinodfarms @Csavinodfarms2
590 Followers 8K Following csavinod farms: naturally,cattle,ducks,larva all are used for agriculture and for human consumption.bee's are naturally grown and naturally extract honey from
Fraqie @Fraqie04884
29 Followers 1K Following
Eewiediem @Eewiediem60886
42 Followers 2K Following
Troy Bonde @BondeTroy
810 Followers 416 Following co-founder @getsauz | building in retail | investor @drinkhalfday @eatmezcla @dippy_ai @fanfixio @jesseandbens & more
Dante Staskel @Danube462
327 Followers 5K Following
Bookih @Bookih148
42 Followers 1K Following
marcy simon @teflonblondie
3K Followers 7K Following Mom, Agent Of Change, Angel Investor CryptoMarcy FlyGirl
Sarah @Sarah59873244
99 Followers 283 Following
Ben Hirsch @thebenhirsch
2K Followers 488 Following Events: Shopify @cartbasel | Creator Economy | Blockchain | I spent $50mm on ads in Fortune 100s from 2014-2021 all I got was a bottle of 🍷 from Meta.
Harris Khan | Klaviyo... @openratesonly
415 Followers 717 Following Founder of OpenRatesOnly DR Email/SMS Marketing $50M+ Generated with emails
Nate Rosen @RosenZone
12K Followers 3K Following Your snack sommelier 🛒 – check out my weekly newsletter on all things CPG and retail
Mark Gallo @guhlo
6K Followers 2K Following Orchestrator of Beverages - Manna Beverages (Copacker). At 8yrs old was California State Bubble Gum Blowing Champion.
Eli Weiss @eliweisss
31K Followers 497 Following VP Retention Advocacy @Yotpo. Building the Future of Customer Retention. 👨💻 Prev @jonesroadbeauty @drinkOLIPOP. NEWSIE: https://t.co/0J5ayusFEG 🗞️
CPG WIRE @cpgwire
11K Followers 2K Following Curated CPG News | The Latest in Food, Beverage, Alcohol, and Cosmetics | Newsletter Published 3x Per Week 👇
John Craven ↠ ʙᴇ... @BevNETCraven
9K Followers 944 Following Founder/CEO @BevNET, @Brewbound & @NOSHdotcom ∙ @TasteRadio podcast host ∙ beverage/food/CPG nerd∙ ❤️ of cocktails. DM me on LinkedIn not here
Cody Plofker @codyplof
60K Followers 2K Following CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27
Nik Sharma @mrsharma
180K Followers 4K Following "The DTC Guy" | Running @SharmaBrands | Creator @workweekinc | Get smarter with my free weekly DTC newsletter (100k+ readers): https://t.co/Cwelb6KArO
Tom Shea @Tshea0314
3K Followers 5K Following still playing with trucks @adgilemediagrp | boston college | uchicago | forbes 30u30
Paul, from Phreshly @wydpaul__
5K Followers 2K Following Building @phreshlyco — An elevated cocktail company. Ex- @Usesettle, @Chime, @Yammer
Nate Cooper @Nrcoope
5K Followers 5K Following Dad x 3, Investor in food @barrelventures , Eater of Food, Tweets about food, Ironman, Entrepreneur, adventure seeker.
Zach Stuck @zachmstuck
62K Followers 943 Following Founded Homestead, a growth marketing agency for 7-9 figure eCommerce stores. Currently building DTC brands.
dennis hegstad @dennishegstad
113K Followers 7K Following i like to build things on the internet. 2x previous SaaS exits (https://t.co/bIADGh1cgd & https://t.co/HwzY2TQnXt). I post about digital marketing, DTC and memes.
Brian Folmer @homerfolmer
2K Followers 978 Following https://t.co/Y5fPJM9cfP + https://t.co/Ploli2Fyvf | Cleveland bred Cleveland fed | emojis and Irish exits are my 🍞 and 🧈
Kiva Dickinson @KivaDickinson
5K Followers 912 Following Founder of Selva Ventures | Investing in emerging health & wellness brands | Formerly: @tpg @circleup | Toronto sports fan |📍LA, CA
Harley Finkelstein @harleyf
118K Followers 796 Following Entrepreneur // @Shopify President // @BigShotPodcast Creator
Taylor Holiday @TaylorHoliday
52K Followers 5K Following Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Kendall Dickieson @flexiblefoodie
8K Followers 2K Following social media consultant showing brands that social media & influencers aren't dead. clients have included: @getgraza @dsanddurga. 👀 in @adage @adweek @wsj
Easton Butler @Easton__Butler
3K Followers 206 Following Packers Draft Visits & Meetings | Writer for @packerreport66 | Go Pack Go | IG: packersinsider_ | Fanatics Brand Ambassador
Molly Ploofkins @Mollyploofkins
119K Followers 9K Following News/Politics/Discussion/Books/My Dog Molly As an Amazon Associate I earn from qualifying purchases.
Dominique Yates @RealDYates
10K Followers 2K Following Packers multimedia reporter @journalsentinel | A child of God | A kid from Central City | Romans 8:31
Neely @NeelyTamminga
18K Followers 2K Following Co-Founder & CEO @ DISTILL | CEO Advisor | Professor | Consumer + Econ Nerd | TEDx Speaker | Fly Fisher | Wife + Mom
Annie Agar @AnnieAgar
621K Followers 2K Following content creator. NFL correspondent. I put teams in uncomfortable meetings🏈 [email protected]
Michael @mRuddo
1K Followers 1K Following Carny turned Chief Growth Officer @WildBillsSoda 🍺 Been to more conventions, fairs & festivals than anyone alive 🎪 The concessionaire whisperer 🏟️
Devon Canup @devoncnp
48K Followers 531 Following lowkey rich off faceless youtube channels | next masterclass September 9th (save your seat)
Urban Composition @urban_comp
46K Followers 91 Following Co-host DieWorkwear! podcast. Photographer. Writer. IBEW Inside Wireman. US Director Plaza Uomo
Max Mulvihill @MaxMulvihil
645 Followers 546 Following husband, father, entrepreneur(ish) | buy Super Honey on Amazon https://t.co/ekF38Kb7Y1 | consulting on finance & operations for food & bev startups
Ryan Rouse @rsrouse
3K Followers 632 Following President @ MALK Organics | Previously, Co-Founder & CMO @ Factor_, CEO @ Highkey
isaac @theisaacmed
20K Followers 1K Following I create viral brands. @minikatanastore - 30m+ subs @kanpaifoods - 430k+ subs
Jake Woolf @jakewoolf
42K Followers 1K Following Homemade Haute Takes™ are my own, but there are enough to go around
G B @gfromgrounded
157 Followers 295 Following Founder & Drinks Maker at GROUNDED @GROUNDEDshakes 📍🌏🌍🌏
All-22 @All22_PFF
7K Followers 967 Following Dynasty Fantasy Football meets Madden Franchise Mode | All-22 is a fantasy football platform using all 22 positions on the field | Powered by @PFF
Marketing Nerd @Marketing_Nerd_
99K Followers 6 Following Marketing nuggets from the smartest minds. If you love marketing, subscribe → https://t.co/Y9vxabRM0W
Easlo @heyeaslo
368K Followers 447 Following Productivity meets minimalism. Building, designing, and sharing my solutions.
Lex from LEXINGTON BA... @lexevan
768 Followers 2K Following Founder, CEO, Chef @lexingtonbakes. 10 years at J&J.
Stefany Nieto • Wel... @stefcpg
1K Followers 475 Following decade+ wellness founder & angel investor tweeting CPG POV x probiotics, psychedelics, food
Dan Lourenco @danplourenco
6K Followers 255 Following CEO / Founder GHOST and GHOST Energy Drinks @ghostlifestyle
Mike Renner @mikerenner_
93K Followers 2K Following @CBSSports Lead NFL Draft analyst 🏈 | @ShrineBowl Scout | @pushingthepile 🎙️| @notredame alum/homer ☘️
Christy Lebor @ChristyCPGs
2K Followers 1K Following CPG +20yr expert, former Kraft, Pep, Unilever brand mgmt. Partner @SmashBrand. $BTC and #GoBlue
EMILY SUNDBERG @Emily_Sundberg
13K Followers 1K Following stop copying me [email protected] I write the hottest daily business newsletter.
Nima Sotoadeh @nimasoco
2K Followers 34 Following Sharing thoughts on DTC, bootstrapping, and Peaty things | Founder @broyaliving
Laconia @LaconiaCapital
2K Followers 250 Following We lead seed rounds in companies transforming how business is done. Pitch: https://t.co/TTqUU9CPJN Meet: https://t.co/mtW5RESCnC Collab: @ventureco_op
Nate O'Brien @nateobrienn
27K Followers 3K Following Building media brands. Investing at @Roadrunner_VC
Greg Dalby @greg_dalby
1K Followers 245 Following VP eCommerce @ {Coming Soon} // Coffee snob // Former work: Fender, Oakley, Milk Bar, United Sports Brands and more
Yoni from Fresh Fizz @FreshFizzSoda
126 Followers 165 Following Fresh Fizz Sodas are made with juices and spices, and sweetened with honey.
david baguetta @bakebythepound
3K Followers 523 Following cake dealer, cookie maker, business owner @FlourPowerNY || they/she
Cecilia Rios Murrieta @befreedrinkfree
8K Followers 3K Following Alcohol-free entrepreneur | Founder & CEO of @drinkjas 👅 Formerly known as @laninadelmezcal 🔥 Author of “Tequila Made Me Do It” 📚Darden '22 🎓
Michael L. Orenstein @mlo84
3K Followers 2K Following Middle-Aged Mutant Ninja Turtle 🐢 SVP @Yumi 👶🏻🥦🥕 // Alumni of: @nike 10+yrs!, @ESPN, @RedBull & @72andSunny Dad (x2) Advisor, Athlete, .Gif Giver
Jon Ledyard @LedyardNFLDraft
58K Followers 841 Following Audibles & Analytics Pod (#Bucs, #Steelers, #NFLDraft, #NFL content) | The Read Optional Pod w/@OllieConnolly | @PFF Rookie Review Pod w/ @TampaBayTre
Macro Pancakes @MacroPancakes
450 Followers 746 Following Allocation & investment: mostly equities, FI, VC. Long of long -term cycles and underappreciated social themes. Food, Ag, geopolitics, shitposting 🏳️⚧️🏳️🌈
Sumin Oh @suminohh
929 Followers 1K Following Designing, and scribbling down my growth pains in tech and life ✝ 👩🎨
Dylan @therealDBcoop
153K Followers 270 Following || 💼co-founder || 🚀CPG Investor || 🥇world record holder ||📍San Diego, CA
Jenny Fielding @jefielding
40K Followers 3K Following Managing Partner, @EverywhereVC investing in pre-seed founders building the future of money, health and work 🚀
Sean Mossman @seanmossman
144 Followers 105 Following CPG Vet. Bev Biz Consultant. Avid, but slow, runner and fan of the best teams.
Mike Constantiner @iam_mikec
1K Followers 701 Following Founder & Head of Brand and Creative at Freestyle, prev founder @ PRNCPLS, & @cameoapp (acquired by @vimeo). 👼
samzo.eth @samzoandco
179 Followers 206 Following 👩🏻💻 Marketing web3 and IRL communities | @payroll3xyz | Creative Entrepreneur | Content Producer & Strategist |
Brianne Fleming @brianne2k
30K Followers 6K Following I write ‘By Popular Demand’, a newsletter about marketing & pop culture 💌 Making the Brand podcast host. #PopChat creator. Instructor @UF. BSB fangirl. #UCF
Tyler Denk 🐝 @denk_tweets
35K Followers 19K Following cofounder/ceo @beehiiv. former product at google, morning brew. creator of @bigdeskenergy 🕺🏽
Brad Schultz @bradorbradley
2K Followers 2K Following co-founder / cmo @beatboxbevs 🧃 making the world more fun
mickey friedman @mickeyxfriedman
21K Followers 2K Following building @flairAI_ | https://t.co/lTBEuEjSQ0 | ex tesla adobe uchicago ‘21
Delaney Vetter @delaneyavetter
75 Followers 318 Following Copywriting and PR-ing for food brands by day // Freelance writing and recipe developing by night // trying to Twitter - @delaneyvettercomm on the 'gram
Marcus Milione @MarcusMilione
19K Followers 684 Following Building Minted New York and Minted Health. Probably documenting some of that process here.
Blake Imperl @BlakeImperl
937 Followers 591 Following SVP Marketing @Digioh | Prev @attentivehq @hiwonderment | Former DTC marketer who pivoted to SaaS | #ripcity
Noah Sanborn Friedman @noahsfriedman
5K Followers 465 Following Started my own booze fund @topshelfvc. Also founded Uncharted- a community of the world’s best founders/funders. Ironman | Actor | Traveller 🤙
Louis @LouisCondon
461 Followers 552 Following legal, ops, and growth for early-stage startups. trying to learn about cpg and retail with Pear Commerce, the only full retail ecommerce platform