Isaac Peiris @_isaacpeiris
Founder @ https://t.co/e2YTy1KJcv | Helping media brands scale pistachio.so Sydney, Australia Joined March 2019-
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What people think content-led growth is: → Going viral on TikTok → A job just for marketing → Getting mentioned in the media → Talking about the brand all the time → Cramming blog posts with keywords What it actually is: → Mapping content to the customer journey →…
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