Netimperative @_netimperative_
Delivering #DigitalMarketing news, analysis, and #research to agencies and brands since the 90s. DM us your research, follow the feed, get in touch... netimperative.com London, UK Joined March 2009-
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Ad regulation: Which brands breached advertising rules the most? netimperative.com/2021/08/20/ad-… #DigitalMarketing #contentmarketing #regulation
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Guest comment: Beware the Cookie-less Marketing Monster netimperative.com/2021/08/10/gue… @accuracastuk #digitalmarketing #Advertising
How to use the summer of sport in your marketing to drive greater customer engagement #Tokyo2020 #sportsmarketing #contentmarketing @iStock #olympics #digitalmarketing netimperative.com/2021/08/05/how…
TikTok and Publicis share ecommerce insights with new social shopping partnership @PublicisSapient @tiktok_uk #socialcommerce #ecommerce #socialmediamarketing netimperative.com/2021/08/05/tik…
Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’ netimperative.com/2021/08/03/dig… #bigdata #digitalmarketing #digitalskills #recruitment #Analytics
Livestreaming: the silver bullet for retailers’ whose customers are shopping online #livestreaming @goinstore #ecommerce #retail #socialcommerce netimperative.com/2021/08/03/liv…
Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’ netimperative.com/2021/08/03/sto… #ecommerce #retail #technology @EdgeAscential #FutureTech
Guest comment: Rethinking the way sales and marketing interact netimperative.com/2021/08/03/gue… #sales #marketing #digitalskills #digitalamerktign @SeismicSoftware
Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay netimperative.com/2021/08/03/aus… #ecommerce #retail
Tune in and switch off? Not a chance – TV has way more power than that… netimperative.com/2021/08/03/tun… #TV #marketing #advertising #biddata #digitalmarketing #data
Clarks boosts digital revenues with personalised marketing drive netimperative.com/2021/08/02/cla… @Wunderkind #digitalmarketing #ecommerce #retail #clothing #footwear #Analytics #BigData
Connected packaging: Most consumers would scan a product to learn about a brand netimperative.com/2021/07/30/con… #IoT #connected #ecommerce #retail #advertising #digitalmarkerting @wearesharpend
Future of work: 5 job roles for 2026 #technologytrends #Recruitment #digitalskills #digitalmarketing @jellyfishglobal netimperative.com/2021/07/27/fut…
Anzu and OpenX partner to bring programmatic in-game advertising to brands netimperative.com/2021/07/29/anz… #gaming @anzuio @OpenX #programmatic #adtech #DigitalMarketing
YouTube to buy Indian video ecommerce platform Simsim netimperative.com/2021/07/27/you… #contentmarketing #india #DigitalMarketing
Marketers: Customer experience is in crisis, here’s how to reconnect netimperative.com/2021/07/27/mar… @Feefo_Official #CX #DigitalMarketing #DigitalMarketingtips
Digital agency trends: 71% increased demand for content marketing during Covid-19 netimperative.com/2021/07/27/dig… #contentmarketing @agencies #advertising @verblio
Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games @Alexa99 #Olympics #Tokyo2020 #OlympicGames #Olympics2020 netimperative.com/2021/07/27/ale…
Guest comment: 5 tips to maximise the impact of an advertising strategy netimperative.com/2021/07/27/gue… @rakutenadvert #DigitalMarketing #advertising #Analytics #BigData
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year netimperative.com/2021/07/27/glo… #marketing #advertising #DigitalMarketing #adspend @Zenith_Media_UK
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