Katya Varbanova (Katya.com) @_officialkatya
CEO @ Viral Marketing Stars® | 20,000+ customers - For press inquiries about business, PR, marketing & branding, email [email protected] katya.com City of London, London Joined May 2015-
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Please repost this. Here are 10 things you shouldn’t do when you pitch media. Most importantly, never offer to pay a reporter. Some publicists really don’t understand how to send a solid or ethical pitch. Frustrated. #journorequest #journalism #PublicRelations #BlackTwitter
The final line up for @social_day is up! Plus - will be be doing a live OMB? With @BOC_ATM ✨✨
Stop conflating brand objectives with sales objectives. ✨ “So how much money can I make if I have 100k followers on TikTok?”. ✨ “So how much did you make from that publicity feature?” ✨ “So how many sales did you make from that podcast collaboration?” Wrong questions.…
The general public: Rich people are the scum of society. They are disgusting. Same general public: I wish rich people would share their wealth with us regular folks. 😆
“The average person… if people laugh at them 3 times, they’ll give up anything”. I heard this quote on TikTok today and in my experience it’s so true. People will start posting content, get a few troll comments and they’ll stop posting. Here’s the truth: if you aren’t…
Looking to speak to people who feel they’ve been missold things by influencers for an investigation - we’re talking diet schemes, multi level marketing schemes, surgery/beauty treatments, investment opportunities. Email [email protected] #journorequest
Gen Zers callout once again! What are your thoughts on fast fashion and TikTok shop and all the cheap purchases on there? Do you buy from them often? Do you regret your Shein hauls once the high wears off? Let me know! DMs open / email [email protected]
Taylor Swift took 100% of the top 10 spots at the Billboard Hot 100. Thanks to everyone who made a post about how “they don’t get the hype”, they built enough hype for it to trend THAT much. 🤣🤣🤣
I’ve always said, if you want to make big money, don’t be an influencer. Be an influencer-led business owner. That’s what I did. Started as a creator. Turned into a business owner. Started being creators to grow the sales. Focused on building a brand as a thought leader.
I’ve always said, if you want to make big money, don’t be an influencer. Be an influencer-led business owner. That’s what I did. Started as a creator. Turned into a business owner. Started being creators to grow the sales. Focused on building a brand as a thought leader.
If you’re a natural problem solver, one of the greatest mindset shifts you can adopt is, you don’t have to fix everyone’s problems for free, just because you’re good at it. Just because you see a problem online and you have the urge to fix it, it doesn’t mean you have to. In…
The next time you’re puzzled by unethical actors in your industry, consider this. Hal Hershfield of New York University and his colleagues discovered that people are likelier to lie and act unethically when obsessed with their current selves instead of focusing on their future…
Stop attaching your credibility, your ability and your worth on an outcome. “I have tried everything and nothing works.” So? Try something else. Try another niche. Try another hook. Try another offer. Try another avatar. Try another positioning. Try something. Failure of a…
You cannot monetize unexisting relationships with your audience. Those followers that you see on #socialmedia aren’t just numbers. They are real human beings who crave connection, understanding and compassion. If you’ve got none of these to provide to them, why should they…
Ryanair puts my marketing to shame 🤣
Fanzo @iSocialFanz
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2K Followers 44 Following Associate Digital PR Director ✨ @journeyfurther Fellow 🤝 @AdClubNY Featured: Moz, PR Daily, Marketing Land, MarketingProfs, BrightonSEO, State of SearchCalling all WFH-ers. Looking to speak with businesses who have always been WFH/remote as well as businesses who went remote post pandemic. It's for a programme I'm working on. If this is you, pls message 😊 #journorequest
I hope my email doesn't find you. I hope you took the day off and are starting a long weekend.
oh my god TikTok is playing ads after videos BEFORE you scroll now
@_officialkatya @mrichard_craven Sadly there are reporters saying yes to payment.
The final line up for @social_day is up! Plus - will be be doing a live OMB? With @BOC_ATM ✨✨
Always fun to contribute to @TimeOutTravel with one of my favourite spots in the Lake District and my own photography for once! Thanks to @ChiaraWilkinson for editing! timeout.com/uk/travel/the-… #travel #travmedia
@_officialkatya @GraziaUK @thejuggleuk Thank you! Xx
I sometimes give advice to PRs about contacting journalists, and in my mind it's all pretty self-explanatory stuff, but my biggest one at the moment? Never message me on Instagram! It's so obviously and self-evidently not a work account, do not make me think about work on there
The average cost for a full-time nursery place for a two-year-old is over £15,000. I spoke to three women who chose to terminate their pregnancies because they could not afford this country’s extortionate childcare costs.
Priced out of parenthood: The women having abortions to escape the cost of childcare cosmopolitan.com/uk/reports/a60…
happy international workers’ day! free the people, free the land, free all political prisoners!! do you part, however big or small!! in the words of marx, “from each according to his ability, to each according to his need”!!
Bit of job news🚨 After a year and a half at @TheSun I'm pleased to announce I've been promoted to Senior Consumer Reporter. I'll continue writing personal finance and consumer-facing stories while also taking on news editing responsibilities. Excited to get started!
Hi! Little job update 🚨 V excited to say I've taken up the post of Consumer Features Editor at @TheSun (still consumer champion also) where I'm managing exclusive personal finance stories, features & investigations for the website & paper😊
🚨🚨Job News🚨🚨 Thrilled to announce that after nearly two years at The Sun, I’ve been promoted to Chief Consumer Reporter. I’ll be working on hard-hitting consumer affairs stories that affect the masses. So do get in touch - [email protected] 🗞️🗞️🗞️
We got a kitty 🐾
I'm going to lose my mind if I have to repeat this again to a PR - NO, I cannot do a celeb interview on email!!! It needs interaction, you don't know who's actually writing the answers + none of my editors allow it. It's one thing for a quote, but not an interview #journorequest
I have just started a new job as a business reporter @BBCNews 📰🗞️ Please send all pitches, scoops, and tips to [email protected].
PRs - Just a reminder that I’m always looking for exclusive new showbiz and celeb stories/interviews for @Daily_Express ✨ Please get in touch at [email protected] #journorequest #prrequest
Delighted to be starting a new role as commissioning editor at @TelegraphTravel. Reach me at [email protected]
Love this interview with @Adweek's Luz Corona. Appreciate the shout-out and being included with my fave @GoldieChan. open.spotify.com/episode/0p9YZy…