Alex | Content for Coaches & Agency Owners @alex_shortform
Helping your favourite personal brands to convert viewers into clients Joined January 2018-
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Creative strategy boils down to two things: >> Testing fast >> Focusing on the high ROI aspects (hooks and angles)
Stop making boring hooks Use these 5 instead: 1. This may be controversial, but… 2. Everything I knew about X is wrong… 3. Did you know that… ? 4. Call me stupid, but I just bought X… 5. Stop doing X
When using captions highlight keywords only. Viewers don't read every word, but the keywords should be imprinted in their brain. Now whenever they see the keyword, their awareness of your product is reinforced.
Each problem your product/service solves can be turned into multiple hooks. e.g. "I don't have enough time to go to the gym." >> Hate going to the gym? >> How to spend less time in the gym… >> Stop spending hours in the gym…
P.S. Learn more on my YouTube, and click subscribe to make sure you don't miss anything: youtube.com/@nickabraham12
A defined personal brand will literally print you cash if you take action on it.
Creativity is not linear. But the process of testing, auditing and recreating is.
Has attention span decreased? Or has our tolerance for irrelevant information decreased?
Time management is the key to success. Follow these 6 steps: 1. Create a schedule 2. Prioritize your tasks 3. Minimize distractions 4. Make the most of your downtime 5. Take care of yourself 6. Never neglect time with your loved ones
There’s a top G videographer in your audience who will fly out FOR FREE just for the experience So simple
I love zapier don’t get me wrong. But half of the automations and workflows between multiple apps can be replaced with bubble. Google forms -> google sheets? Create your own capture form hooked up to your CRM. That’s one of my any replaceable zaps.
3. More Prompts Examples : Create a friendly tone of voice for our brand Green Earth that resonates with our eco-conscious consumers while incorporating our sustainability mission, and demonstrate it through social media posts.
Friendly reminder in case you forgot: Storytelling is still king.
If your hook doesn't capture attention, the rest of the ad is irrelevant. But once you have captured attention, you must retain the viewer through: >> Good story >> Relatable issues >> Camera movement
There is no upper limit to your online presence. Be you and be kind. If you show up consistently and analyse what performed best, you will win.
Engaging hooks that relate to the product are awesome. But crazy hooks that don't are just clickbait.
How To Get Into Deep Work Deep Work is increasingly valuable because it will make you a superstar in your field. Yet it is increasingly rare because the modern working environment actively works against you. Here’s how to fix it: What is the difference between deep and…
Great creative will cost, but it will also sell. Bad creative won't cost, but will not sell.
Are you struggling to find the next tweet idea? Try this out 👇
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