Andrew Barnet @andrewxbarnet
#Adtech #Data #5G #AI #VR #AR #CTV #OTT #Sports Passionate for tech, innovation, sports & good storytelling. SVP of Commercial Sales United States Joined July 2010-
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Great video!!
Amazing!!!!!!!
Dodgers are stacked.
College Football ROCKS this year!!
College Football ROCKS this year!!
Started watching Enigma - highly recommended.
Started watching Enigma - highly recommended.
Congrats @BuffaloBills - AFC East Champs. Why do I stick with @TheSFNiners defense w/ Fantasy?
NBA rights deal is est $76B. ESPN will give up NBA regular-season games for international, digital rights. ESPN will pay a reported $2.6B annually, NBC will pay $2.5B & Amazon will pay $1.8B. WBD is out. sportsbusinessjournal.com/Articles/2024/… via @SBJ
NBCU/ Comcast paid $30M/year for the Sunday morning MLB rights, but balked at the price during renewal wanting to cut the fee to as low $10M. MLB in advanced talks to move it to Roku who has limited sports.
NBCU/ Comcast paid $30M/year for the Sunday morning MLB rights, but balked at the price during renewal wanting to cut the fee to as low $10M. MLB in advanced talks to move it to Roku who has limited sports.
#NFL EVP/Media Distribution Hans Schroeder shared that alt-broadcasts with different types of experiences could be separate package of rights in the future.
CMO elimination and redistribution to other execs. adage.com/article/market…
Old Navy drives incremental reach by 20% with live sports testing thetradedesk.com/us/resource-de… via @TheTradeDesk
Nascar’s new 7-year deal is +40% than its prior arrangements & takes effect in 2025 through 2031. Nascar forged new deals w/ Warner/Discovery’s TNT cable nets & Max streaming service, Comcast ’s NBC Sports, Fox & Nexstar’s CW Network & Amazon Prime Video. #sports #streaming
Mark Cuban is selling a majority stake in the Mavericks to billionaire Miriam Adelson, but Cuban will still retain control of basketball operations in the unique deal.
PHD Media launches cloud-based #data tool called Ocular featuring real-time data,bespoke surveys,qualitative audience surveys, brand health checks, ad testing & client access to a real-time dashboard. The tool covers 7 key markets with plans for expansion. punchng.com/phd-media-laun…
Digiday+ Research check-in: Publishers & brands go all-in on #AI; 76% of agency pros & 91% of publisher pros said that AI will be the tech w/the biggest impact in the next few years digiday.com/media/digiday-…
Disney Uses Self-Service To Attract New Buyers – With A Focus On Local | AdExchanger adexchanger.com/programmatic/d…
Amazon is gaining share with $33B in advertising revenue this year. They are improving their DSP & integrating cloud clean room services for data targeting & attribution. Here is a suite of new media tools they are launching. digiday.com/marketing/amaz…
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