The Trade Desk @TheTradeDesk
We’re committed to making digital advertising better, because the future of the open internet depends on it. Read our story: https://t.co/A8NUQAUB42 thetradedesk.com US, Europe, Asia Joined April 2010-
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Kicking off the newest season of The Current Podcast, @Ford Chief Futurist, Jennifer Brace, discusses how preparing for the future is imperative for marketing. link.chtbl.com/nygJo5qy?sid=o…
Ahead of @Roku's NewFront presentation today, the company is announcing plans to enter a strategic industry-first TV operating system partnership with @TheTradeDesk to help advertisers better plan, buy, and measure TV streaming media. newsroom.roku.com/news/2024/04/r…
In part two of The Current's interview with former LA Times journalist @mattdpearce on the future of journalism and the California Journalism Preservation Act, hear why it makes business sense for A.I. models to keep reporters around: bit.ly/4aYiklA
Decisioned media leverages data & AI to make buying decisions for ad placements in real time. This helps deliver more targeted, relevant advertising — at a better price, likely to lead to a better experience for audiences & more cost-effective campaigns. thetradedesk.com/us/resource-de…
.@OldNavy and @phdworldwide have embraced the shift away from linear TV to connected TV (CTV) and leaned into decisioned buying with live sports through our platform. The campaign reached 36.7 million households while reducing cost per unique household by 70%.
We use a broad range of observed consumer behaviors — including purchases & media behaviors from across the open internet — to provide you with insights that can inform your targeting, creative, & media strategies so you can advance business-critical KPIs. thetradedesk.com/us/resource-de…
We're thrilled to announce Bonbon Technologies' OpenPass integration to help publishers gather more 1PD to convert email addresses into targetable, anonymized hashed IDs using UID2. In return, consumers are rewarded for engaging with publisher content. adexchanger.com/publishers/the…
Find out how #Unilever and @phdworldwide leveraged our retail data and measurement partnership with foodpanda to reach more new potential consumers, drive incremental sales, and connect ad spend to real-world purchases: bit.ly/44ce27x
Cookies were never intended to do the advanced digital advertising tracking relevance work they do today. Our Chief Strategy Officer, Samantha Jacobson, explains the potential impact cookie deprecation may have on publishers and offers solutions: bit.ly/3waYmon
Connected TV (CTV) is past the tipping point as the trend toward decisioned buying is poised to continue. This shift is happening faster than ever, and it’s important to stay informed to help give yourself a competitive edge. Learn more in our CTV report: bit.ly/4aRinin
This week on The Current Report, @MediaGuildWest's @mattdpearce discusses the latest battle between Big Tech and journalism as Google removes links to news outlets in California. Plus, The Current explores how programmatic is pushing into video games: bit.ly/3xNEIzk
To power its full-funnel campaign and increase brand awareness and conversions, @VelotricEbike geared up with a data-driven, cross-platform audience targeting strategy on our platform — driving 74% ROAS lift, 9x conversion rate lift, and much more. thetradedesk.com/us/velotric-cr…
Many ad agencies, marketers, publishers, and ad tech firms are implementing changes to decarbonize their operations and make their companies more sustainable. To explain how advertising is going green, read this handy FAQ about how green media works. thecurrent.com/what-is-green-…
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DMS by LUMA is ready for a jam-packed event with engaging main stage fireside chats from @TheTradeDesk, @paramountco, @Google, @Snapchat, @Meta, @brandtechgroup, @Instacart, and more! Check out the full lineup and see who’s coming: bit.ly/dmsbylumasummit #DMSBYLUMA
Ahead of @Roku's NewFront presentation today, the company is announcing plans to enter a strategic industry-first TV operating system partnership with @TheTradeDesk to help advertisers better plan, buy, and measure TV streaming media. newsroom.roku.com/news/2024/04/r…
Said partnership enables brands to engage with foodpanda customers on the open internet via @TheTradeDesk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites. #retailmedia #advertising #asiapacific marketech-apac.com/foodpanda-the-…
Food and grocery delivery network foodpanda and advertising technology provider The Trade Desk have joined together to offer retail media solutions. @TheTradeDesk #retailmedia #retailsolutions #retailnews #advertising buff.ly/3Wc4d7n
From the latest #FreeWheelSummit, hear from leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and more to learn how you can get the most out of your programmatic activations. #EffectvEmp bit.ly/4aFv3ZY
Want to learn more about the state of programmatic advertising? @FreeWheel partnered with Beet.TV at their recent Programmatic Activation Summit to talk to leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and... #EffectvEmp bit.ly/3xLeJIL
From the latest #FreeWheelSummit, hear from leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and more to learn how you can get the most out of your programmatic activations. #FreeWheelEmp bit.ly/3xLo2IH
Join Ben Wise (Google), Jordan Smart (The Trade Desk), Mona M Afzal (Scotiabank) and Claire Plaxton (Rogers Sports & Media) on a panel moderated by our very own, Sonia Carreno (IAB Canada). Sign up NOW! hubs.ly/Q02sPKFX0 *Registration closes on Friday, April 19th.
Rethinking the age-old question about ad spend waste? 🤔 With today's adtech, it's less 'spray-and-pray' and more 'aim-and-engage'. The Trade Desk shares more on precision in advertising and truly meeting customers where they are: thecurrent.com/cvs-media-exch…
Our Spring Career & Internship Fair is in full swing! Stop by until 2 p.m. and meet potential employers like @CountyVentura, @Enterprise, @TheTradeDesk, and more!
Our Andrew Baron spoke with @adage about our portfolio approach to addressability and participation in the Privacy Sandbox: adage.com/article/digita…
Comscore, Inc. is incredibly excited to be partnered with The Trade Desk for measurement with our flagship cross platform solution, Comscore Campaign Ratings, and for programmatic targeting with Proximic by Comscore. #crossplatform #thetradedesk #mediameasurement #programmatic
Publishers & DSPs have entered the #TVDisrupt2024 chat. Ad leaders from @MSFTAdvertising @Roku @LinkedInMktg @TheTradeDesk share why outcomes are pivotal in this buying season's storytelling narrative.
Thank you again to our sponsors for #IABTechLab’s “As the Cookie Crumbles”! What an amazing start to 2024 with a SOLD OUT show of 263 attendees! @Audigent, @AWS, @Meta, @TheTradeDesk, @nielsen, @Google, @LiveRamp, @weareogury, @optable_co ,and @Roqad_official
From @FreeWheel's Programmatic Activation Summit, @TheTradeDesk's VP of Inventory Development Will Doherty tells @Beet_TV why he believes 2024 is going to be a tipping point and the year that programmatic CTV really takes off. #FreeWheelSummit #EffectvEmp
This is a big deal and a major win for @TheTradeDesk. Apart from being great business for TTD, this also elevates the brand to a whole new level. thecurrent.com/2024-paris-oly…
Jeff Green has built The Trade Desk into a plucky online-advertising powerhouse. Meet the digital David taking on the Google Goliath: econ.st/4cwmZw9 👇
Jeff Green, a former missionary, is no longer a Mormon. But the head of digital-advertising platform The Trade Desk remains a crusader. His latest fight is against Google econ.st/49cM3We 👇
Cookie Break! Grab a snack and meet us back at 4:30pm to invest in identity interoperability before the competition does with @Roqad_official’s Alasdair Cross, @Neustar’s Ryan Engle, @Lotame’s Eli Heath, and @TheTradeDesk’s Kanishk Prasad #CookieCrumblesNYC #TechLabEvents
Adios Third-Party Cookies! Come hear from @LiveRamp’s Travis Clinger, @optable_co’s Bosko Milekic, @TheTradeDesk’s Jaime Nash, and @weareogury’s Renee Parris as they delve into what an addressability stack could look like! #CookieCrumblesNYC #TechLabEvents
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