Nielsen @nielsen
Powering a better media future for all people. nlsn.co/6005JMfvS Global 🌎 Joined August 2008-
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Transform your client campaigns with our Annual Marketing Report! Discover the data-driven insights you need to maximize CTV investments and measurable ROI success. Download now: nlsn.co/6014bAe1y
Nielsen Fan Insights: From casual followers to die-hard enthusiasts, gain unparalleled insights into the global fan base. 🌍 Comprehensive, connected and constantly evolving data to fuel your strategic decisions in sports marketing and beyond. Learn more! nlsn.co/6017bL1qF
Our Annual Marketing Report is back 🎉! Access your marketer's guide to navigating through the difficulties of budget allocation and achieving ROI excellence. Don't miss out: nlsn.co/6007bstCD
Ready to decode the secrets behind ad spending trends? 📈 Our latest article is helping marketers learn about the optimal timing for campaigns and uncover hidden opportunities to shine: nlsn.co/6009bYvcz
Direct access to global 🌎 fan insights at your fingertips! Nielsen Sports bridges the gap between fans and brands with in-depth data analysis. Your journey to fan understanding starts here. Contact us to learn more: nlsn.co/6004bcx1u
With political ad-spend reaching an all-time high, it's crucial to understand how audiences engage with news media before the 2024 U.S. elections. Dive into our latest insights article for more: nlsn.co/6013b5Tv9
Attention marketers 📢 discover the benefits of measurement-grade identity graphs as third-party cookies fade away. Our latest "Need To Know" article is here to help you find more ways to better understand your audience in the new era of identity: nlsn.co/6006b5Dym
🎉 Congratulations to our SVP of Audience Measurement Product Management, Michelle Gelman, for being named a 2024 Top Women in Media & Ad Tech by @adexchanger & @AdMonsters!
💻 Missed the live session? Don't worry, we've got you covered! Discover the secrets to a successful Upfronts/NewFronts season with Nielsen's on-demand CTV strategies webinar: nlsn.co/6000bMv2G
On a Streaming Summit panel titled "The Business of FAST" at #NABShow, Gracenote's Jeremy Justice talked about helping smaller content providers up-level the discoverability of their offerings. Learn more: nlsn.co/6017byGwP
Curious about CTV strategies? 🤔 Check out a sneak peek of our recent on-demand webinar moderated by Ashwini Karandikar from 4As, featuring Nielsen's experts. Watch now: nlsn.co/6014bG72p
TV isn’t going anywhere, it’s going everywhere! 📺Gain insights to elevate your planning strategy with recommendations from our Head of Marketing, Alison Gensheimer as she delves into the convergence of linear and streaming TV️: nlsn.co/6007b8sdc
We’re at the #NABShow 📅 ! Come visit the Nielsen Suite at the Encore and learn more about Nielsen ONE firsthand. Schedule a meeting with our team today: nlsn.co/6015wA8GZ #NAB2024
🔓 Ready to unlock the potential of AI in transforming your marketing strategies? Join us for an exclusive webinar where we explore the cutting-edge role of AI in marketing mix modeling. Sign up here: nlsn.co/6019w4tWf
We're at the #NABShow 🚀 ! Visit the Nielsen Suite and explore our newest improvements firsthand. Schedule a meeting with our team today: nlsn.co/6013w0gxZ #nab2024
ADWEEK @Adweek
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733 Followers 5K Following Respect the past, embrace the future... Xoxobieja wanga 🖤 @meli_jmz
71 Followers 202 Following Spooky enthusiast, lectora esporádica, amante de los chicken nuggies 🩷💜💚 | “People say nothing is impossible, but I do nothing every day.” - WPADWEEK @Adweek
691K Followers 26K Following All the news, insights and inspiration you need to know in advertising, marketing and media.Ad Age @adage
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239 Followers 237 Following EDO helps marketers, networks and agencies understand when and how #Convergent TV ads drive consumers to take action.Roku @Roku
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2K Followers 771 Following Host @themktgtoday CMO podcast. @Deloitte Marketing Strategy & Transformation. ❤️ #podcasts, helping #unleashpotential #marketingtwitter - #ViewsAreMineRok Hladnik @rokhladnik
12K Followers 992 Following Performance Marketing I Data-Driven I Agency Owner I Scaled Multiple #DTC Brands to 7-8 fig I Let's talk FB Ads I CEO @FlatCircleAds 🔥🚀 ➡️Read my Pinned TweetLynne d Johnson @lynneluvah
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6K Followers 878 Following Executive Editor, @AdExchanger. Drop a line: [email protected]Uncle Bernbach @unclebernbach
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493 Followers 399 Following Live in Brooklyn. Work in Manhattan. All about NYC! Check out some of my interviews at: https://t.co/wipDj5Rp3BKomal Ahuja @Komallahuja
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156K Followers 837 Following Bringing you the world's most inspiring ads, best commercials and creative brand ideasAmid so much disruption and transition, and with the upfront on the way, Nielsen's CEO Rao spoke with ADWEEK to discuss the industry’s transformation, the changes at Nielsen and where measurement goes next. adweek.it/48PLnFY
Easily one of the best public speakers in the industry. Always a pleasure speaking with, and being enlightened by, @StaciedeArmas. Thanks for everything you and @nielsen do! @sxsw @SpaceCoyoteSays #sxsw
“It’s the old tried and tested method: great programming, great promotion makes a big difference to drive viewership,” says $NLSN CEO Karthik Rao on this year’s Super Bowl breaking viewership records. “And that gets to be proven out repeatedly.”
#TedLasso was the most-watched streaming original series in 2023, despite the fact that Apple TV+ has fewer subscribers than its competitors. bit.ly/3SkeomO
#Suits racked up 57.7 billion total minutes watched in 2023, putting it just ahead of the 57.1 billion minutes of viewership accumulated by #TheOffice in 2020. bit.ly/3SkeomO
2023’s Top 10 Overall Streaming Programs in the US (via Nielsen): 1. Suits 2. Bluey 3. NCIS 4. Grey’s Anatomy 5. Cocomelon 6. The Big Bang Theory 7. Gilmore Girls 8. Friends 9. Heartland 10. Supernatural
Exclusive: Fox renews multiyear measurement deal with Nielsen axios.com/2024/01/23/fox…
STATUS UPDATE: @UofDigital is in a relationship 🫱🏽🫲🏼 with @nielsen. It may be Day 3 of #CES, but it’s only Day 1 of our fantastic new partnership with Nielsen. The U of Digital team is ecstatic to be bringing our L&D to one of the most respected companies in the industry.…
Exciting announcement! We're sharing our NEW case study featuring another successful collaboration between Whalar and @nielsen that shows how predictive ROI accurately estimates what creators bring to the mix. 📱⚡️ Check it out: tinyurl.com/sbpm8yzt
.@nielsen's The Gauge: Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point nielsen.com/insights/2023/…
🏔️ Time for the panel discussion hosted by InfoSum’s Amy Tranter with the fantastic Samantha De Caprio of @dentsuUK, @h_rowena of @starcount, @lara_iz of @itvmedia, and Liz McLellan of @nielsen! #InfoSummit #InfoSum #DataCollaboration
GWI and Nielsen bring advanced audience analytics to agencies and advertisers 🚀 The Nielsen GWI Fusion pairs rich data from both companies for more precise media planning Read the full story here: bit.ly/40yU4Cd @PublicisMedia @nielsen #GWI #Nielsen
Join @nielsen's Paul LeFort, SVP, Sales Director & Mike Weinisch, VP, Local TV Insights on November 9 to learn the latest insights on local broadcast TV’s exclusive ability to reach the audiences advertisers want. Register: tvb.org/video-audio/we… Exclusively for TVB members.
Great to talk to @kevinkrim from @edo_data about how a collaboration with @nielsen is giving marketers a real-time view of TV ad performance, at the #CIMMSummit beet.tv/2023/10/seeing… @CIMM_NEWS
Via @nielsen, TV exposure value by college football conference --
In a recent opinion article in The Current, @nielsen's Matt Devitt discusses the importance of fragmentation-free streaming experiences as audiences increase their live sports viewing. thecurrent.com/fragmentation-…
We’re excited to recognize the partners featured in the Measurement & Attribution category of the 2023 Modern Marketing Data Stack report. @Comscore @doubleverify @IQVIA_global @ncsolutions @nielsen @Rockerbox @Video_Amp @Ad_Impact @edo_data okt.to/bv0gr2