Apply Magic Sauce @applymagicsauce
Uni of Cambridge Psychometrics Centre project revealing how digital footprints can be used to predict psychology. Find out what your data says about you! applymagicsauce.com University of Cambridge Joined May 2014-
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TIL Airbnb explored personality predictions back in 2015. Remember that FB also patented personality predictions back in 2012. I feel like there's a lot of NDA-protected internal company research that would blow our minds if we knew about it.
TIL Airbnb explored personality predictions back in 2015. Remember that FB also patented personality predictions back in 2012. I feel like there's a lot of NDA-protected internal company research that would blow our minds if we knew about it.
Excited to see: arebyte.com/raised-by-goog…! Our API was used by @SarahSelbyArt alongside a preference-based personality quiz to generate predictions about visitors and help to raise awareness of issues around psychological microtargeting. Showing at Arebyte Gallery until 11th Jan
Ever wondered what your LinkedIn data might reveal about your psychology? Or how it compares to your Facebook/Twitter persona? Now you can find out using the latest addition to our prediction tool. Check it out at applymagicsauce.com/demo. #dataportability #digitalfootprints
Over 1,000 shopping sites, from J.Crew to Walmart, are deceiving users, study shows Researchers at Princeton expose just how many shopping websites use dark patterns to convince you to buy more or give up more data fastcompany.com/90370454/over-…
Very excited to see the launch of this informative and engaging work around digital democracy and microtargeted manipulation - the product of collaboration between artists, technologists and academics (including us at @CamPsych). Check it out at Sheffield DocFest 6-11 June.
Very excited to see the launch of this informative and engaging work around digital democracy and microtargeted manipulation - the product of collaboration between artists, technologists and academics (including us at @CamPsych). Check it out at Sheffield DocFest 6-11 June.
We're back! Download your Facebook or Twitter data, analyse it with our tool and find out your predicted psychological profile. It is a much cooler way of exercising your portability rights under Article 20 than changing your gas provider. Try it on applymagicsauce.com
It’s important to separate a technique’s impact on an election result (v hard to determine) and the legality / morality of the technique (slightly easier). People often confuse the two. x.com/joetwyman/stat…
It’s important to separate a technique’s impact on an election result (v hard to determine) and the legality / morality of the technique (slightly easier). People often confuse the two. x.com/joetwyman/stat…
The AMS app (current and older versions) has never collected any data from or about users' friends. Not even friends lists. Models were trained exclusively on myPersonality data, all of which is opt-in. Predictions are, and will always be, anonymous, and for self-discovery only.
Sure-fire way to increase popularity of online prediction demo? Skip the scientific part and tell everyone that their digital footprint makes them appear to be popular, successful polymaths with the potential to change the world and learn Provencal by lunchtime. Tempting...
and psychometrics too! :) x.com/ctznme/status/…
Thanks @JamieJBartlett for trying @applymagicsauce on your own data - part of BBC's Secrets of Silicon Valley doc. bbc.co.uk/programmes/p05…
Facebook won't release political ads, so we don't know what campaigns are saying to voters. Time for political ad transparency legislation? x.com/pnhoward/statu…
Facebook won't release political ads, so we don't know what campaigns are saying to voters. Time for political ad transparency legislation? x.com/pnhoward/statu…
Want to design engaging interfaces that are used by millions, bringing research to the public? Come work with us! bit.ly/2psNhvj
Ever wondered what your social media presence says about you? @mishalhusainbbc is apparently "androgynous" #r4today
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Psychometrics Centre @CamPsych
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3K Followers 1K Following The University of Cambridge Psychometrics Centre is an international centre of excellence in psychological, occupational, clinical and educational assessment.@TroyDo42 @agolubowitsch @VickerySec @applymagicsauce @carolecadwalla Thanks Troy. Mystery solved!
As part of our Data Obscura exhibition, we're hosting a panel debate which asks whether transparency and truth should be the ultimate aim online, and how much is ‘true enough’? Taking place Thursday 7th June in Shoreditch, London. Click here to attend: bit.ly/2wW9ypo
"This needs to be regulated and done by the government and not by three volunteers" @LizCarolan @TransparentRef at #rp18
Outrage fine, but clickbait without substance/context can hurt more than help right now. People should be horrified, but for the right reasons. Without sea change in policy, public data access, literacy, and platform accountability, it's all for naught
Want to design engaging interfaces that are used by millions, bringing research to the public? Come work with us! bit.ly/2psNhvj
Ever wondered what your social media presence says about you? @mishalhusainbbc is apparently "androgynous" #r4today
@NoteToSelf profiles Yeezy using @applymagicsauce . We wonder which of his many personalities it is picking up on... :D Nice video, thanks. x.com/notetoself/sta…
How deeply does the internet know @kanyewest? Check out @applymagicsauce's analysis of Ye for our Day 3 #PrivacyParadox challenge.
How deeply does the internet know @kanyewest? Check out @applymagicsauce's analysis of Ye for our Day 3 #PrivacyParadox challenge.
In taking the #privacyparadox challenge w/ @NoteToSelf this week, used the @applymagicsauce analysis of my FB profile. Whoa, accurate...
HUGE update to applymagicsauce.com/demo.html! New MBTI and leadership predictions + narrative feedback + explanatory Likes
App from @applymagicsauce that guesses who you are from FB – teach kids how much information they & you give away! ow.ly/Z6POr
AMS stars in a smart @ARTEde documentary by Andreas Wagner and Mario Sixtus. Watch it here: bit.ly/1SuNzcK
Share your FB photo feed with us smilebackproject.com to get your personality profile and further psych research! x.com/campsych/statu…
Do extroverts smile more than introverts? How does oral health impact self-esteem? Which country smiles the most?... fb.me/2eMsnRzMx
Do extroverts smile more than introverts? How does oral health impact self-esteem? Which country smiles the most?... fb.me/2eMsnRzMx
We've all been checking out what the @applymagicsauce app predicts about our personality from #Facebook! applymagicsauce.com
We love the @Cambridge_Uni @applymagicsauce app that predicts your personality based on #Facebook likes ow.ly/SeOzw
Fascinating! It builds a digital psychological profile of you! Accurately! @applymagicsauce #BeICONiC ow.ly/RXWG1
AMS in the Mirror Online: bit.ly/1Ux6vsS. We don't exactly 'replicate' what FB knows but it's certainly a step towards #transparency
Dis-moi ce que tu likes, je te dirai qui tu es bit.ly/1M5oB0G
AMS in the Independent this weekend: ind.pn/1NUoPbe
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