Appsumer @appsumer

Your mobile user acquisition dashboards, reports and insights automated 🤖 appsumer.io London, UK Joined April 2015

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Appsumer @appsumer

2 years ago

Do you ever miss key performance movements at a granular-level? That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 appsumer.io/article/new-fe…

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Simon Whittick @Whitestick

2 years ago

A bit of a SKAdNetwork (SKAN) data drop from @InMobi and @appsumer today. 📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb. 📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.

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Appsumer @appsumer

3 years ago

Thinking through SKAN 4.0 setup? 👩‍💻 We've got updated thoughts on Conversion Value and Window setup: 📊 Measurement framework foundations 🔤 Choosing coarse-grain buckets 📲 Normalizing different datasets 🔐 Locking Conversion Windows appsumer.io/article/decidi… cc @InMobi

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Appsumer @appsumer

3 years ago

In the era of increasing competition and user privacy on mobile, it's hard for scaling apps to reach a significant user base from 1-2 ad channels 📊 It's more important than ever to have a well diversified channel mix. But how? 🤔 Get some answers 👇 appsumer.io/article/ad-cha…

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Appsumer @appsumer

3 years ago

How can independent mobile apps keep growing in the wake of ATT? 🤔 @shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek advertisingweek.com/how-independen…

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InMobi @InMobi

3 years ago

@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p

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InMobi @InMobi

3 years ago

A study released by @appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf

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Appsumer @appsumer

3 years ago

🚨New Benchmark Report 🚨 We've been analyzing the period following mass ATT adoption, finding: - Divergence of Meta and Apple Search Ads (ASA). - TikTok jumps Snap. - Smaller advertisers struggle to diversify. Get all the insights here ... appsumer.io/article/mobile…

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Appsumer @appsumer

3 years ago

How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it's done. hubs.ly/Q01hL56Z0

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Appsumer @appsumer

3 years ago

Our growing Prod & Eng teams have released new features to make your dashboards more glanceable, including: 🥅 Goal monitoring for dashboard tiles 🏷 Metric context labels for greater clarity 🤝 Integration enhancements for 11 partners Get the details 👇 appsumer.io/article/produc…

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Appsumer @appsumer

3 years ago

How do you generate insights to make better mobile user acquisition decisions? We've been exploring the important connection between MMPs & BI tools and how the BI layer is driving unique insights in a modern mobile app advertisers technology stack 👇 hubs.ly/Q01gG4880

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Appsumer @appsumer

3 years ago

Looking forward to this @Adweek webinar in partnership with @InMobi on 24th May (1PM EDT, 6PM BST). @JenniferCrook1 will be joined by @Moshiblum and Adrienne from @MCSaatchiPerf to break down advertiser challenges and solutions a year after ATT's rollout: lnkd.in/ecKwsGWx

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Navin Madhavan @madnavin

3 years ago

It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers. info.appsumer.io/en/apples-priv… Don't take our word, take @alexdbauer's word for it.

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Appsumer @appsumer

3 years ago

Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: info.appsumer.io/en/apples-priv…

Laurie Sullivan @LaurieSullivan

3 years ago

Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: info.appsumer.io/en/apples-priv…

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Appsumer @appsumer

3 years ago

Have you been struggling with your SKAN setup? From what we've seen when setting up iOS measurement post-ATT a big challenge is the Conversion Value. We put together some of the best practices we've identified (including a decision tree) here: hubs.ly/Q017wTgl0

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Navin Madhavan @madnavin

4 years ago

Excited to share that @InMobi will be acquiring @appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵

InMobi @InMobi

4 years ago

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Appsumer @appsumer

4 years ago

A big day for us as we sign a definitive agreement to become part of @InMobi 🎉 Thanks to all customers, partners, team members, investors and general industry supporters who have backed us from an early stage. Get the full take from us here: appsumer.io/article/were-g…