ben semmar, ceviche stan @b_semmar
ceo at rock city lab. we help eCommerce brands improve retention + grow cash flow via Email, SMS & Direct Mail be deliberate, show compassion, put in the work. rockcitylab.com Queens, NY Joined February 2011-
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The Digging into Discounts Report is HERE! A report to help merchants, marketers, & brand owners to get a better understanding of how discounts are affecting brands, general stats, & benchmarks. 📂 Like, RT, or comment “👋” below if you would like the report via DM.
One thing that has become very apparent in the last few weeks on DTC Twitter is that most of you - agency in particular - don't understand how a P&L works. Very worrisome for our industry.
Not no
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Working on this...
I will be revealing an *actually* profitable channel that *truly* NO ONE else is using early next year. Watch this space, or just follow me (Preferably both)
I will be revealing an *actually* profitable channel that *truly* NO ONE else is using early next year. Watch this space, or just follow me (Preferably both)
This copy is stellar
This copy is stellar
This analogy is fucking 🔥
Imagine how fucking enormous the thing that created this was 🤯
David Herrmann @herrmanndigital
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One of the highlights from last night. Finding out what your customers want is simple. Why do we make it complicated?? Thanks @Ahmad_A_96!
@b_semmar @TaylorHoliday Right, I'm following - thanks for the response So you'd need to have some sort of data to tag customers based on their #-of-purchases (and the respective lapse timeframe) Guessing that this isn't really viable just using Klaviyo segmentation?
The Ringer podcast network has a whole week of apologizing to Jalen Brunson content coming up Music to my ears
I have almost 3,000 followers and I didn’t use any follower bait bullshit. Feels good, feels good. 😁
realizing I can read & play music in the background without getting distracted… love this for me lmao
@TaylorHoliday @BillDA @Ben_Kruger @PPCKirk @moizali @drewsanocki By objective I think it also needs to be grounded in facts and supported by data instead of gut feel
How we boot-strapped $10,000 at @my_obvi & built it to $30,000,000 in just under 3 Years 💵 Profitably 🚫No VC money 🚫No Equity Dilution AMA & please provide feedback, we’re still on our journey to $100m & learning RT if you find this valuable please 🙏 My first 🧵👇🏻
I can almost write an essay about how we used @KnoCommerce to acquire customers more profitably. In the early stages of unlocking our second big breakthrough thanks to the insights we get. Highly recommended @JeremiahPrummer Also, I'm not sponsored 🤣
In the last 30 days, I've emailed (one of) my brand lists only 2x. Results: • Avg. daily sales w/o promotion: £1,153 • Avg. daily sales w/ promotion: £3,082 3x difference. Revenue doesn't just happen. To build anything, you'd better get comfortable with promotion.
Tongue-‘n-cheek? Yeah, a little bit. Spicy? F*** yeah. SMS is fundamentally a purchase mechanism. Nail revenue efficiency first. And, at least, be wary of “conversational” content. Big thanks to @DTCNewsletter + @EricAlanDyck for inviting me: spoti.fi/3XKjlqB
Long day. Long week. Time to unwind with some Bernie Madoff.
This can’t be a real ad. Am I being geo targeted? Is my mom behind this? Also, FWIW, there’s no plural form for salam. You sound stupid trying to say salami, which is haram.
If you stick around DTC Twitter long enough you get to witness an entirely new crop of folks discover and ‘solve’ the same issues and topics that were relevant and also ‘solved’ 5 and 10 years ago
Everyone who liked this knows exactly what I’m talking about