Bart Cerf @bartcerf

San Franciaco Joined April 2011

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Salesforce @salesforce

5 years ago

We stand with the Black community against racism, violence, and hate. Now more than ever we must support one another as allies and speak up for justice and equality.

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Bart Cerf @bartcerf

6 years ago

.@McConnellPress @SpeakerPelosi The climate crisis is a human issue. But you can do something about it. Support policies that protect our planet and our communities before it's too late.

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Bart Cerf @bartcerf

6 years ago

There are three primary lead management methods between CRM and #marketingautomation #marketingautomation #Martech #Leadmanagement ow.ly/E4wE30lgzwU

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Bart Cerf @bartcerf

6 years ago

The five (and a half) pillars of data usability #DataManagement #b2bdata ow.ly/DTys30lgzvs

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Saying you're not going to use leads in your CRM is easy and to be fair it's the right thing to do. However, there are challenges -- broadly they fit into two buckets: data and process #crm #leadmanagement #mktgops #marketingops ow.ly/MOS730lgzwo

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Bart Cerf @bartcerf

6 years ago

Every marketing department (including yours) needs project management software #marketingoperations #mktgops #b2bmarketing ow.ly/nVCp30lgzwK

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Bart Cerf @bartcerf

6 years ago

This post brings you through our experiences and thinking on how to transition to a contact-only approach to CRM. Pro tip 1: you really need to invest in automatic lead conversion #crm #leadmanagement #marketingoperations ow.ly/gIVH30lgzx5

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Bart Cerf @bartcerf

6 years ago

Questions to talk through with your co-founder before you draw up a partnership agreement #Entrepreneur #startup ow.ly/U5g030lgzwf

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Bart Cerf @bartcerf

6 years ago

If process proceeds technology - what if existing technology can't support your processes then what? Create processes in conjunction with your technology to get the results you need to grow your business. ow.ly/TeJh30mWOHJ

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Bart Cerf @bartcerf

6 years ago

Marketing Automation Interview Questions (Use-case based) #marketingautomation #martech #marketingoperations ow.ly/jh5230lgzvU

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Bart Cerf @bartcerf

6 years ago

Has our over orientation towards open-plan offices lead to an increase in requests to work from home? A new study shows that open-plan offices have lead to a 73% decrease in F2F interactions and a 67% increase in email usage. theconversation.com/a-new-study-sh…

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Bart Cerf @bartcerf

6 years ago

Thinking of what lead status values to use in your #CRM. Here's 11 along w reasons you should use them #Martech #Leadmanagement #CRMreporting #marketingops ow.ly/OhSK30lgzvK

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Bart Cerf @bartcerf

6 years ago

If your customer-facing teams are confused about their #roles and #responsibilities, how confused do you think your #customers are? The simplify the #customer #experience ow.ly/GQwS30mcq5X

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Bart Cerf @bartcerf

6 years ago

Google rewards websites with fast pagespeed load times by ranking them higher in search results. Optimize your company's website for speed to improve search rankings, website traffic, user experience & conversion rates. ow.ly/Hl9q30mWOGO

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Bart Cerf @bartcerf

6 years ago

Create #customer-centric #metrics to maintain a great customer focused #culture ow.ly/xJnl30mcq5L

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Bart Cerf @bartcerf

6 years ago

Differentiating your brand from your competition is hard. It's even harder if you sound like them. Be bold and different and you'll start to standout. ow.ly/t2Pp30mWOH8

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Bart Cerf @bartcerf

6 years ago

If you're using point of interest (POI) or hybrid for lead management - you chose poorly #marketingautomation #Crm #Leadmanagement #mktgops ow.ly/6zLz30lgzwx

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Bart Cerf @bartcerf

6 years ago

CMOs have 6,892 martech companies calling and emailing them on a regular basis. If you're one of those martech companies, reach out to front-line marketers instead. ow.ly/4Ob630mWOI0