Beth Fossen @beth_fossen
PhD. Associate Professor of Marketing @KelleySchool @IUBloomington. JNM Co-editor @ama_journals. Into exploring advertising, social media, & political marketing bethfossen.com Bloomington, IN Joined April 2009-
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Beth Fossen retweeted
Popping back here to share that my app failure paper with @venkyshankar and @thesridharn is accepted at JMR. Very grateful to my co-authors, the exceptionally constructive review team, and everyone who gave us feedback. Only took 8 years since inception! tinyurl.com/evmh94bf
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Beth Fossen retweeted
New paper alert 🚨 Excited to share that our new paper, "When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences," has been published in @JCRNEWS! Check it out here: tinyurl.com/happyjcr A quick🧵
Beth Fossen retweeted
WoPA 2025 deadline is approaching (Dec 4, 2205). Submit your #platforms papers! easychair.org/my/conference?…
Beth Fossen retweeted
🚨Deadline extension! Submissions for the Journal of Interactive Marketing Special Issue, "Advancing Interactive Marketing Through Cross-Disciplinary Approaches," will now be accepted until January 31, 2025. Learn more: bit.ly/3P39j1r #callforpapers #MarketingAcad #CfP
Beth Fossen retweeted
Do extreme political ads work? Our Professor @beth_fossen works on research at the intersection of politics & marketing. Check out an overview of her timely research on Exploring the Impact of Political Ad Strategies: A Deep Dive into Slant and Consistency tinyurl.com/4mmnw8h5
Beth Fossen retweeted
This year's Journal Citation Reports reveal the top cited Journal of Interactive Marketing articles from 2021–2022. Congratulations to the following author teams!👏 #academicjournals #marketingresearch #researchimpact @JamesonHayes
Beth Fossen retweeted
It's happening again!! Call for Papers: 2025 Workshop on Platform Analytics platformanalytics.org @dade_us @MinkyungKim330
Beth Fossen retweeted
A Journal of Interactive Marketing study finds that certain types of content are more likely to attract toxic comments—but such comments can actually increase product usage and exposure 💬 Learn more about this surprising study: bit.ly/3LwXYEG @lcharlin @HEC_Montreal
Excited to share @ajbleier, Michal Shapira, & I had our work on the pivotal role of social media platforms in the $200B creator economy published in @IJRMktg! Dive into our insights in the latest IJRM newsletter: ijrm-newsletter.com/post/creator-e… #CreatorEconomy #MarketingResearch
Beth Fossen retweeted
Thanks @whartonknows for the wonderful writeup!
Thanks @whartonknows for the wonderful writeup!
It’s official! I’m so indescribably happy, thankful, and blessed ❤️
Beth Fossen retweeted
The American Marketing Association is deeply grateful to Journal of Interactive Marketing editors Arvind Rangaswamy and Sonja Gensler for their incredible stewardship of the journal! 👏 Read their retrospective editorial here: bit.ly/4emBvY2 #academia #researchimpact
Chatted with @AP's Deepti Hajela yesterday about the implications of the celebrity 'blockout' on social media over the war in Gaza apnews.com/article/celebr…
Beth Fossen retweeted
The Boeing lesson: A new Journal of Marketing study shows how laws aimed at preventing frivolous litigation have the unintended consequence of reducing product recalls: bit.ly/4dGa5we By Arvid Hoffmann, Chee Cheong, Hoàng-Long Phan and Ralf Zurbruegg @UniofAdelaide
Beth Fossen retweeted
A Journal of Marketing Research study featured in @ConversationUS finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP @kelleygwight @peggyjliu @LingLZhou
Beth Fossen retweeted
Haring Symposium fun! #proudKelley
Beth Fossen retweeted
Congratulations to Simone Wies, @ajbleier, and @alex_edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏 Learn more here: bit.ly/3UcGTFd
Beth Fossen retweeted
New Journal of Interactive Marketing article available: "Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations" Read it here: buff.ly/4cIV9gl
Very interesting research in the latest issue of AER: Is Journalistic Truth Dead? Measuring How Informed Voters Are about Political News aeaweb.org/articles?id=10…
Beth Fossen retweeted
HBR published our analysis, co-authored with @tuchmanna and @zhu_xinrong, examining the aftermath of the Bud Light boycott and discussing lessons for brands navigating the increasingly politically polarized waters. HBR link: tinyurl.com/3943d9s9
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