Blair MacGregor @blairmacgregor

Independent search analyst. I help people navigate the SEO landscape in a post-AI world. 15+ year marketer. Long-suffering #isles fan. trusthetics.com Subscribe to my newsletter: Joined November 2009

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Blair MacGregor @blairmacgregor

4 days ago

I think in an LLM-powered Search landscape, it's even more obvious why pursuing ToFU or even more niche informational queries, as a seller of something completely unrelated, is pointless. Sure, there are examples like this and I'm sure you'll still be able to squeeze into AIOs…

Lily Ray 😏 @lilyraynyc

4 days ago

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Blair MacGregor @blairmacgregor

2 weeks ago

I remember @fredwilson and @pmarca both referencing Carlota Perez's "Technological Revolutions and Financial Capital" years ago in their respective blogs as something that guided their investment theses. I read it back then just as an observer of markets. Today it feels more…

Britney Muller @BritneyMuller

2 weeks ago

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Blair MacGregor @blairmacgregor

3 weeks ago

My theory for a while has been that SEO spend in general (consulting budgets, the job market, etc.) has been largely cut or frozen for the past year due to all of the AI uncertainty. If models truly have peaked (for now), maybe this brings some sanity back to the equation?

Ewan Morrison @MrEwanMorrison

3 weeks ago

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Blair MacGregor @blairmacgregor

2 months ago

Google’s view of the future of the open web is no open web at all. The irony of the internet democratizing information years ago, only for AI companies to come along and ensure (once again) that publishing is only worth it for a few conglomerates. We’re going backwards.

Nate Hake @natejhake

2 months ago

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Blair MacGregor @blairmacgregor

2 months ago

Maybe I'm crazy, but it feels like there's an awful lot of cognitive dissonance happening in our space. We're still talking about building out topical authority, while at the same time, website traffic is rapidly decelerating, and sites that previously had no issues getting…

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Blair MacGregor @blairmacgregor

2 months ago

The SEO agency world is going to bifurcate and split into two distinct segments: -Existing agencies that live in the SEO world of yesteryear, who will try to convince clients that simply throwing more money at the problem (using the same tactics and same KPIs for success that…

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Blair MacGregor @blairmacgregor

2 months ago

The fact that this is happening at the CDN layer (Cloudflare powers roughly 20% of the web) means this might have enough teeth to at least get a real conversation started about publisher compensation beyond just the Digital Goliaths that can negotiate deals on their own.