Caleb Kramer @calebkramer

Brand experience strategist ∙ Ex-AKQA, Vice, et al ∙ Exploring the next economy ∙ Design x tech x biz ∙ Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised linktr.ee/calebkramer Los Angeles, CA Joined April 2008

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Caleb Kramer @calebkramer

2 days ago

If there’s one good thing to come out of Burning Man each year, it’s @ISO50’s annual Sunrise mix.

TYCHO : ISO50 @ISO50

3 days ago

If there’s one good thing to come out of Burning Man each year, it’s @ISO50’s annual Sunrise mix.

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Caleb Kramer @calebkramer

2 weeks ago

This is a clever reframe by @eightsleep. Staying cool is a much more mainstream benefit than a small bump in sleep score.

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Caleb Kramer @calebkramer

3 weeks ago

Apple is promoting Severance so much that I'm starting to think they are Lumon.

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Caleb Kramer @calebkramer

3 weeks ago

There are local businesses that fully rebrand every few years to keep that "newly opened" effect. It might be the only way to approach cursed locations like this. via @americanamemes

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These artist-wrapped Waymos are starting to show up around West LA. They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles. It's a nice start. But to succeed, they'll need to go beyond cosmetics.

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Caleb Kramer @calebkramer

a month ago

Forget Van Westendorp. Buck Mason prices products based on vibe. “There’s a price that feels good when you hear it, and we kind of just work backwards from there.” wsj.com/style/fashion/…

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Caleb Kramer @calebkramer

a month ago

Google researchers just revealed SensorLM, an LLM model trained on data captured by Fitbit and Pixel Watches across 127 countries. This could unlock a new level of personalized health insights from wearables, all presented in natural, human language. research.google/blog/sensorlm-…

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Caleb Kramer @calebkramer

a month ago

Starbucks' new "secret menu" is a much more natural way to engage regulars than its Odyssey NFT program (RIP). While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience. Hopefully there's a secret secret menu.

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Caleb Kramer @calebkramer

a month ago

Tickets secured 🎟️

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Caleb Kramer @calebkramer

a month ago

It's easy to get lost in all of Instagram's features. This chart from Meta provides a clear, simple guide to the specific strengths of each one. Whether IG is central to your brand's strategy or just a piece of it, this is a helpful way to think about it.

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Caleb Kramer @calebkramer

a month ago

Dipped my toes in the world of @n8n_io workflow automation at @AILA_Community. 🤓 A point that stuck with me: The tech will take someone with little knowledge in a subject from 1-10x, but it’ll take someone with domain expertise from 10-100x.

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Caleb Kramer @calebkramer

a month ago

Interesting how the Arc Boats site uses the same design language as SpaceX, The Boring Company, and Tesla. Leveraging familiar category codes is a smart way to signal they're from that class of innovation. But to stand out long-term, they'll have to craft their own identity.

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Caleb Kramer @calebkramer

a month ago

Lucid and Timothée: ethereal, androgynous and fashion-forward. rollingstone.com/product-recomm…

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Caleb Kramer @calebkramer

a month ago

BodySpec is trying something new. Instead of resisting AI coaching, they're leaning into it and positioning their DEXA scan as a way to level up DIY analysis. The "bring your own AI" move is smart. It channels existing behavior and makes their service indispensable.

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Caleb Kramer @calebkramer

a month ago

If you're in Los Angeles, this looks like a fun one. Short films, kettle corn and brews. Early bird tickets are $20 and proceeds go to Surfrider Foundation.