Andrew Cervantes @cervachev
Business Marketing - Mindset - Better Habits l College Hockey Player - Journey to 10K Subs | Newsletter community of 1000+ Subscribers | theperspectivee.beehiiv.com Los Angeles, CA Joined October 2023-
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Interact with your audience. Build a relationship and be personable. That's how you grow.
That twice a year random crave to buzz your hair. Just feels like a reset button lol
Between playing hockey, college, my newsletter, content creation, recovering, and trying to eat right, I got absolutely 0 free time. Anytime I'm not attentive to my priorities, I fall behind in something.
Do you lead your life saying "I'll try", or "I will"?
Learn as much as you can with your free time. Become more knowledgeable in the field than 90% of people. Share it, build an audience, funnel to services/products.
Launching premium newsletter on January 23rd. Getting to this point took a lot of stress, sacrifice, and work. With enough commitment, you can make it look like an overnight success.
Follow people you disagree with. Learn to be tolerant and you'll be able to look at topics with a different lens.
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@cervachev You want both solitude and company in the right combo yeah Andrew!
In 12 months: * I made $50K. * Grew to 5000+ email subs. When you start a newsletter: * You gain the trust of future buyers. * You build relationships on autopilot. Your newsletter is your audience. Not even Elon can take that away.
The hard part of the plan isn’t making the plan, it’s sticking with the plan.
One of the best realisations I’ve ever had is that you never feel ready. You have to just take the damn leap, right when you’re most scared.
Blunt. Logical. Outspoken. Unapologetically confident. This is my writing voice. 80% will think I'm a tosser. But what's important is that the 20% who like it, will LOVE it. Your unique voice is your brand's greatest asset. Don't hide it.
I made a big mistake. I did not believe in a personal brand. I was wrong. Now that I have started my brand: * I've sold courses. * I've Helped others sell courses. * I've created incredible partnerships. The sky is the limit when you productize yourself. Are you building?
Marketers always tell you "do a deep research" before running Facebook ads. But they never tell you where. Here's where I do mine🧵:
The backbone of good products, marketing, sales, self-improvement, and communication are tested systems for behavior change. A system contains: - A burning problem - A desired outcome - A path to get there - A feedback mechanism Anything you create, do it with this in mind.
Everyone is in a rush to conform to societal habits. Moving out young. Financing unfordable items. Binge drinking on the weekends. Not knowing that if you simply do the opposite of the average societal member, your life trajectory will also be opposite.
Imagine winning a $100 million lottery. How would your life change?
Do it alone. Do it broke. Do it tired. Do it scared. Just do it!
I'm 26 now. Here's 4 key lessons I wish I'd learned at 20: • Solitude is a blessing, not a curse • Your 20's are for building, not partying • Other people think about your life far less than you do • Doing the opposite of everyone else is your path to success Live. Learn.
Advice to 20 year olds: Do shit before teaching how to do shit.
@cervachev For sure, Andrew! Not only through consistency, They have also a compounding quality! You will start to do more in less time and with better quality.
Nobody is coming to save you. Get up. Be your own hero.
Facing a pack of wolves no amount of kindness, politeness, good manners, or anything civilized will allow you to survive... Sometimes it's raw anger, strength and agility that brings you victory...
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