Coglode 💎 @coglode

Tools and Training to help you apply Behavioral Science coglode.com London Joined March 2014

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Coglode 💎 @coglode

5 months ago

Hi @Pitch. There's a bug when you have a video recording, and Continuity set to 'On' between slides. The bug is that the first animation in the list for the next slide is skipped. I've turned off Continuity but, as you know, it's soo much nicer when it's on.

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Jess ♡ @jesseddy

8 months ago

Research, data, and behavioral insights are essential for communicating design decisions and earning support for our work. One of my favorites is @coglode—it helps make sense of behavioral research and empowers better decisions with tools like their @figma Behavioral Design…

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Coglode 💎 @coglode

3 years ago

Cookbook for Teams 🎊 access our revolutionary new #behaviouralscience toolkit for #figma #figjam plus other game-changing extras 🔥 Learn more coglode.com/cookbook/for-t…

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Coglode 💎 @coglode

3 years ago

Learn the language of #behaviouralscience with our flagship #onlinetraining, Coglode Academy, 16-17 March. Includes 2 days of live sessions, your own box of #Nuggets, our members platform, digital library + ongoing monthly live calls 🏆 Last 2 tickets ‼️ buff.ly/3IqIL5I

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Coglode 💎 @coglode

3 years ago

💎 Reduce #friction and make the best option effortless by adding in a *centralised, default choice* ✔️ Read more: buff.ly/40lvMLr #ux #ui #uxtips #behavioralscience

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Coglode 💎 @coglode

3 years ago

We intuitively see *middle options* as most popular 👯 Supercharge the effect with #socialproof by highlighting others buyers' decisions 🤑 #behaviouralscience #hacks #conversion (full walkthrough here) 👉 buff.ly/3laKBAo

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Coglode 💎 @coglode

3 years ago

Use the #SunkCost bias to your advantage! Inspire customers by reminding them of time spent, steps taken or past purchases with you. Reframing past investment as unfinished progress is an effective strategy for motivating continued #engagement & driving #sales 👏 #besci

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Coglode 💎 @coglode

3 years ago

Nobody likes hearing bad news, but there's an art to it 👉 package your pains, don't prolong them. Consolidating multiple pieces of bad news into one announcement feels less uncomfortable than drip-feeding it out over time. #behavioraleconomics #nuggets #besci #aggregationeffect

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Coglode 💎 @coglode

3 years ago

😽 How cat supply retailer @Catit has cleverly tapped in to what cats do naturally, to reimagine what to do with their product packaging 📦 coglode.com/nuggets-in-the… #behaviouralscience

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Coglode 💎 @coglode

3 years ago

We prefer & trust whole numbers, over those ending in a 9 (a banana costing £1 is easier and faster to process mentally than one costing £0.99) 🍌 Read more: buff.ly/3WuCLyb #roundpricing #nuggets #behaviouralinsights #behavioralinsights #psychology #ux #pricing

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Coglode 💎 @coglode

3 years ago

Give people more confidence in your #products & #services by being open about the *weaknesses* as well as strengths 💡 Research shows providing more info - even if not completely positive - goes a long way in helping customers make their final purchase decisions #besci #sales #ux

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Coglode 💎 @coglode

3 years ago

🧻 The University of Ghent implemented an innovative #behaviouralscience strategy to tackle its, ahem, #publicurination problem... resulting in a whopping 83.7% decline 😂👏 Find out how, and a breakdown of all the #Nuggets behind it! buff.ly/3QYQw7e

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Coglode 💎 @coglode

3 years ago

The surprising power of #pricefreezes ❄️ Offering customers the security of locks/freezes can be a powerful way to build #loyalty. Ensuring you stay consistent with cost gives an extra layer of reassurance & creates lasting trust #besci #behaviouraldesign #behavioraleconomics

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Coglode 💎 @coglode

3 years ago

Why are baseball cards, football stickers and Pokemon cards so addictive? 🎰 A "surprise" or #uncertain reward motivates us better than something we already know about 🎁 #BeSci #certaintyeffect #behaviouralinsights

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Coglode 💎 @coglode

3 years ago

Join us for tomorrow's Live call at 4pm GMT, all about the Certainty Effect! 💎 We're exploring the #behaviouralscience behind why it is that we value 100% certainty over 90% chances ⚖️ the 4 "Levers of #Certainty” we can use in our work 🪄 & much more! buff.ly/3A42qFZ

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Coglode 💎 @coglode

3 years ago

🎵 Rhyme as Reason Effect: We are actually more likely to *believe* sentences that rhyme than similar ones which don’t - due to both their beauty, and relative ease of processing. Check out this video for some fun examples! #behaviouralscience #behaviouralinsights #fluency #rhyme