Copywriting Tips @copy_tips
Copywriting tips and techniques from ‘Copywriting Made Simple’. Available in paperback, hardcover, ebook and audio from Amazon. mybook.to/copywritingmad… Joined March 2012-
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Focus on the human touch. AI can automate tasks, but only you can bring creativity, empathy, and authenticity to your business. ― Tom Albrighton @tomcopy , "AI Can't Write (But You Can)"
📖 My new book ‘AI Can’t Write, But You Can’ is published today! #ai #chatgpt (thread…) mybook.to/aicantwrite
Writing vs #Copywriting (2/13)
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To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.
Last day today!
Look @GrammarHippy what I just found in a copywriting book from 2018.
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Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.
The average phone can display around 60–70 words. Shrink your editing window to the size of a phone screen and notice how your copy looks and feels.
Even if you're targeting a specific demographic, don't say 'Hey, anglers!' or 'Calling all audiophiles' or anything similar. It shatters the sense of a one-on-one conversation.
'Make it simple. Make it memorable. Make it inviting to look at.' – Leo Burnett
Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.
To use distinction bias, focus on how the product is different from competitors or alternatives, choosing a frame of comparison that favours it.
Social proof is the tendency to do what others do. It works because we don't like standing out, and decide how to behave by following cues from the people around us.
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