Darshil Dhandh | Marketing⚡ @darshildhandh
Sharing what I learn about Marketing tactics & Life. Superpowers - Simplifying complexity & Writing content that doesn't bore you to tears Joined May 2018-
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Having a good product isn't enough! The modern consumer not just looks for a good product that solves their problem. Instead they seek products that gives them access to be associated with a brand, while also solving their problem. Branding + Good Product = Market Success
Facing rejections is the best way to build up mental resilience. How about we gamify rejections by keeping a counter? Like setting goal to get rejected X number of times in an year be it through dating, pitching ideas, failures etc. What do you think?
If you think money can't buy you time, you need to checkout the"One Hour More" campaign by @swiggy_in The advertisement is made by @webchutney. Here is my breakdown of the campaign 🧵 @abhinavxarora @ishtaarth #21DayAdsChallenge
Decoding Saltwater Farm's Live Maine Shipping Strategy 🧵 @abhinavxarora #21DayAdschallenge
Here's how @RobinhoodApp persuaded people (even the non investors) to invest their money using their platform 🧵 Dissecting "We're all investors" ad campaign @abhinavxarora #21DayAdsChallenge
Maturity is when you realise that arguing with people does more harm than good. Most of them would turn apprehensive to defend their ego, rather than contesting ideas and thoughts. It's a zero-sum game.
Tai Lopez is one of the greatest internet marketers of all time - love him or hate him, you can’t deny it. His controversial garage video went viral, infact most of us know him through that . Let’s analyse the secrets of its success!🧵 @abhinavxarora #21DayAdsChallenge
Content creation is all about saying what's already been said in a manner that makes it appear like it's never been said before.
In India, people study "hard" to crack an exam that would fetch a "comfortable" government job. It may sound ironical, but the rationale is to work hard in the initial period of your life, so that you can live comfortably later. Do you like this approach of living?
Countless writers emerge everyday, but only a few reach the pinnacle like Shakespeare & Hemingway Every sportsperson practices get better, but only a few get success like Messi & Ronaldo Practice can make you better, but it can't guarantee that you'll reach the top 1%
4Ps of life⚡ 1)Padhai (📚) 2)Pyaar (👩❤️👨) 3)Paisa (💸) 4)Parivaar(👨👩👧👧💍)
Somewhere between these two images... we grew up.
It's extremely challenging to create brand loyalty when your offering is almost the same with your competition. Eg: No matter how witty Zomato's commercials are, I always compare the price with Swiggy & end up purchasing food from the platform where the cost is lower.
In a world where every other brand is trying to get your attention by fancy tactics & clickbaity headlines - @sleepyowlcoffee got comparatively 4x more CTR without using any of it. Here's my analysis of why the ad worked like a charm🧵 @abhinavxarora #21DayAdsChallenge
If you're an avid procrastinator, use fear to your advantage. Remind yourself of the consequences of not doing the tasks. If that doesn't work out, remind yourself of the reason why you started in the first place.
The Secret Sauce That Makes CRED’s Ads Viral - REVEALED! Analysing @CRED_club ad featuring Rahul Dravid🧵 Ad creators - @devaiahPB & @thetanmay @abhinavxarora @kunalb11 #21DayAdsChallenge
Life of a content creator (social media) - Asking over simplified questions for engagement, so that the algorithm doesn't destroy your account's reach - Posting relatable content for views - Getting disappointed when your random posts perform better than your high value posts
Credit card companies have the worst sales team. They only know about the features of their product. If you ask them "competitor has xyz offer better than you" they turn speechless. If you're into sales, you not only need to know your products but also your competitors to se
David Ogilvy — allegedly the father of advertising — created an ad for @RollsRoyce He confessed that it was the best headline of his career (I agree with the 'confession of the advertising man') Let's dissect the legendary ad🧵 @abhinavxarora #21DayAdsChallenge @Ogilvy
The copywriting urge to use "Revealed" in the headline🤌
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