Anthony | Ecom Email 📧🚀 @email_ant

Tweeting about marketing, mindfulness, and fatherhood. Be kind. Give back. Work hard | Helping cool DTC brands doing $500k+/month dominate email + SMS. transparentdigital.agency Sacramento, CA Joined April 2021

Tweets

895
Followers

273
Following

219
Likes

563

Nick Shackelford 🦾 @iamshackelford

3 months ago

Everyone says, "Cheap clients cause more problems than expensive ones" Bullsh*t We have partners paying $20-50K/month and the work needed to prove you're worth that stupid amount of money is terrifying Cause when you lose a $50K partner, that's organization-shaking.. you're…

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Nick Shackelford 🦾 @iamshackelford

6 months ago

Having a kid IS NOT your golden ticket to slow down in business. When Kingsley was born, my schedule intensified. There was no more room for wasted time. Now, every hour counts double. I’m not advocating for burnout, but if you’re going to coast using “dad life” as a pass,…

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Nick Shackelford 🦾 @iamshackelford

9 months ago

Shout out to those who are feeling off but still showing up. 🦾

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Anthony | Ecom Email 📧🚀 @email_ant

a year ago

Important metrics to watch in 2024 and beyond: Total email revenue Total email ROI List growth rate Unsubscribe rate Marked as spam rate IP & Domain reputation KPI's that are becoming vanity metrics: Open rate Click rate % of revenue from email Revenue per recipient (RPR)

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Anthony | Ecom Email 📧🚀 @email_ant

a year ago

This is why an account audit is crucial! The first step to improving performance is IDENTIFYING that there may be an issue. Here are some checks you should do: 1. Sending Setup 2. Maximizing list capture 3. Optimizing campaigns 4. Automation structure

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Anthony | Ecom Email 📧🚀 @email_ant

a year ago

THESE are some of the tech platforms 8-figure brands are using right now: 1. Klaviyo 2. Attentive 3. TripleWhale 4. Postpilot 5. AmpedIO 6. Spellbound.io 7. Wonderment 8. GetFondue

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Anthony | Ecom Email 📧🚀 @email_ant

a year ago

I can't keep this to myself anymore... After hundreds of designs done for brands and YEARS of searching for email inspo, I've compiled an email design swipe file so you don't have to. Comment "SWIPE" and I'll send it over in the next 30 minutes.

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Anthony | Ecom Email 📧🚀 @email_ant

a year ago

A wise person told me to "Look up once in a while". Sometimes the clearest path isn’t always the best or the right one. Sometimes the direction we want to go doesn't have a path. But you have to look up in order to see it.