Erika Childers @erikachill
Head of Content & Brand @tackleio, taco enthusiast, The Office re-watcher, Oxford comma defender. erikachilders.com Atlanta, Georgia Joined April 2009-
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As an economic recession looms, we're seeing buyers tightening their budgets. In spite of that #cloud budgets are still growing. 🚀 It's time to develop a plan of action to best leverage Cloud Marketplace to generate revenue. okt.to/MEoN6B
Loving the vibes at @tackleio SKO! #SelfiesWithoutSteve
What does the software buying experience of the future look like? Industry experts from @g2, @Google, and @outreach_io share their thoughts. okt.to/BMqx96
Congrats to all of @tackleio's Marketplace Masters Award winners that are leading the charge in Cloud Marketplace innovation! #CloudGTMXP 🥂
Shoutout to this killer panel! Really informative! #CloudGTMXP
Shoutout to this killer panel! Really informative! #CloudGTMXP
Looking forward to joining @tackleio's #CloudGTMXP on May 17th! Will be chatting with @CrowdStrike on where investors and software companies are doubling down. cc: @BessemerVP @MikeDroesch Register: cloudgtmxp.tackle.io/s/tackle-io-se…
Looking to become a #Tackler? Now is your chance to join one of America’s Best Startup Employers (named by @Forbes) with a remote-only team and unmatched culture. We’re #hiring! Check out all of your future opportunities: okt.to/FMcilm
So cool to read how Tackle customers like @dataiku are using the Cloud Marketplaces and the big impacts it has on their ability to serve customers at scale! okt.to/YTU3yk
“Do you work with Tackle?” @RedHat Marketplace, operated by @IBM, is officially supported through @tackleio’s Cloud Marketplace Platform. Learn more here: ibm.co/3iUKzZq
Prediction: By the end of the decade 1/3 of B2B tech industry (est. to be $7T by then) will flow through resell (down from 64% today), 1/3 through marketplaces (mostly subscription), & 1/3 flows direct. 90%+ that will be partner-assisted before, during, & after the point of sale.
Great presentation at #SaaStrAnnual by @bdeeter, @TheValuesVC, and @mcadonofrio of @BessemerVP on the State of the Cloud. Thanks for the shoutout! Learn about the key trends and frameworks that are powering growth in the new era of cloud go-to-market: bvp.com/atlas/state-of…
#TackleMug West meets Tackle Mug East! @tackleio @brian_levenson @SaaStrAnnual
Today marks an exciting milestone for the team - it’s Tackle’s birthday! This moment is thanks to the hard work of our Tacklers, customers, and partners who continue striving for innovation in the cloud. We’re thrilled to be on the cloud go-to-market journey together!
We are thrilled to announce our second annual State of #CloudMarketplaces Report! Here's everything you need to know about tapping into this growing channel for buyers and sellers: tackle.io/resources/repo…
There are several ways to arm sellers to talk to prospects about #CloudMarketplace. Our new Field Sellers Guide outlines best practices for the discovery process, educating buyers about Marketplace, and working with co-selling programs. Learn more: okt.to/4nGpOK
#B2B #SAAS companies: If you’re selling on #CloudMarketplaces, we need your feedback! Take our 10-minute survey about your experience and help contribute to the 2021 State of Cloud Marketplaces Report. hubs.ly/H0QM-990
Motivations vary for entering #CloudMarketplaces. Many vendors add it to help strengthen their Cloud Provider partnerships. The primary allure is getting in front of buyers where they already have committed budgets, as Eric Elias, Operations Lead at @astronomerio, explains.
What makes a successful #CloudMarketplace seller? During our upcoming virtual event on July 14, The Marketplace Sellers Experience, @guyfarber will shed light on the key factors, including ACE and #AWS Field Sales. Register today: hubs.ly/H0QdH160 #MPSellersXP
The second annual State of Cloud Marketplace survey is officially underway! This is one of my favorite projects of the year as we get to learn so much about how buyers and sellers leverage Marketplace in their orgs. Take the 10ish-minute survey to contribute!

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