Erik White @erikw
Vice President of Performance Digital at @CumulusMedia / Hey, also @BarackObama follows me for musings about #DigitalMarketing erikw.com Chicago, Illinois Joined June 2007-
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Followers1K
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Following2K
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Likes216
Erik White retweeted
33 things I wish more marketers knew 🧵👇 1. Nobody reads your ad. They feel it. 2. Most “bad performance” is just unclear positioning. 3. Clever doesn’t scale. Clarity does. 4. You don’t need better copy. You need better insight. 5. Product is what they purchase, brand is…
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Erik White retweeted
"From 1997-2017, search was an excellent place to start marketing. Today, search is largely a reward for doing marketing right everywhere else." 🎯
"From 1997-2017, search was an excellent place to start marketing. Today, search is largely a reward for doing marketing right everywhere else." 🎯
Erik White retweeted
Your reach has very little to do with your followers. People need to understand this: 1. All your posts are sampled Very few people see your posts on their timelines. If the posts get engagement (meaning they are worth someone's attention), they are shown to more people. 2.…
Do we blame the pandemic or TikTok for this?? :)
Erik White retweeted
No one ever post a video of fireworks again unless it looks like this
"It's easier to notice when you lose money than when you lose time. Be sure you're making the trade you want." – @JamesClear
Erik White retweeted
Don’t feel qualified? Nobody does. You can only be qualified to do that which you have already accomplished or trained for. Anything new is accomplished by unqualified people.
"Broaden your interests. It's nice to have at least one surprising hobby or passion. People find it interesting. In many ways, the part of you that is least expected is more respected." – @JamesClear
Apply the Pareto Principle to your relationships. Who are the few people that deliver the majority of happiness in your life? Can you schedule time with one of them today?
Erik White retweeted
MAJOR SCREEN TIME FOR @richwyatt_
Erik White retweeted
It’s true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.
"When you need to learn quickly, learn from others. When you need to learn deeply, learn from experience." – @JamesClear
Erik White retweeted
Since my earliest analyst days, building models from scratch has always been a daunting task. I could never shake the frustration of reinventing the wheel or not knowing what “best-in-class” looks like. Part of why I joined @heyequals was to help change that. 🧵👇
Ahh, #BlackFriday. When I’m reminded of all of the brands who have my email address on file. Happy Unsubscribe Day, my friends.
Fun fact: If you hit the dance floor on a Friday night at @JoesBrewery at UIUC between 1998 and 2002, I was the guy playing your favorite song. #DJ
Amazon stores let you sign-in with your palm. So, let’s keep track here: Apple has my face & fingerprints; Amazon wants my voice & palm; TSA Clear wants eyes scanned; Dr. Scholl’s wants my feet scanned. If I give Ancestry.com my DNA, then they’ve got it all. #clones
Erik White retweeted
Baby steps are battering rams ! Get the fuck over whatever the fuck it is and make a fucking difference #yougotthis
Hey, that's me! I'll be speaking alongside a number of super talented podcasting experts next Saturday 5/21 for #ChicagoPodcastDay at @2112chi. Do you have $20 and an interest in learning more about the craft of #podcasting? Please join us: eventbrite.com/e/327523961987
Erik White retweeted
🔥🔥🔥 101 WKQX is now Q101 (once again) Chicago's Alternative | BACK HOME #Q101isBACK
Truly fascinating. @balajis proposes that @elonmusk airdrop a #crypto token to all Twitter users, which will authenticate users & foster in-platform transactions. Instantly will be the most held coin of all time & will push @twitter growth fast. READ: balajis.com/elondrop/
Truly fascinating. @balajis proposes that @elonmusk airdrop a #crypto token to all Twitter users, which will authenticate users & foster in-platform transactions. Instantly will be the most held coin of all time & will push @twitter growth fast. READ: balajis.com/elondrop/
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