Celebrity Packaged Goods @foundedbycelebs
We cover everything celebrity + creator commerce: brands, endorsements, and investments celebritypackagedgoods.com/newsletter_sig… New York City Joined February 2022-
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First JRB @AdgileMediaGrp truck sighting in the wild @Tshea0314
First JRB @AdgileMediaGrp truck sighting in the wild @Tshea0314
Loved the latest podcast with @foundedbycelebs @_dhruv_1 talking about how Sandbox Studios VC invests and backs celebrity brands - what we look for, what we love, and why so many are so bad. Have a listen shorturl.at/anCHU #venture #celebrity #celebritybrands #investing
New Directory Addition ✅ Lele Pons' endorsement deal with Morphe has been added to our directory celebritypackagedgoods.com/company_page/m…
New Directory Addition ✅ Sydney Sweeney's partnership with Armani Beauty has been added to our directory celebritypackagedgoods.com/company_page/a…
New Directory Addition ✅ Nicki Minaj's press-on nails brand, Pink Friday, has been added to our directory celebritypackagedgoods.com/company_page/p…
Potential $2B exit after less than 4 years under operations 👀
Potential $2B exit after less than 4 years under operations 👀
New Directory Addition ✅ @TheRock's personal care brand, Papatui, has been added to our directory celebritypackagedgoods.com/company_page/p…
New Directory Addition ✅ Adin Ross' brand, Brand Risk, has been added to our directory celebritypackagedgoods.com/company_page/b…
New Directory Addition ✅ @sydney_sweeney's partnership with @drinkbai has been added to our directory celebritypackagedgoods.com/company_page/b…
New collaboration alert 🚨 @sydney_sweeney announces new flavor collaboration with @drinkbai The timing of this announcement could not be any better….
Dwayne Johnson expands into the personal care category with the launch of Papatui. Papatui is available online and will launch at Target later this month. papatui.com
I love @skims - think @KimKardashian is a genius and can't wait to see this live Sunday adage.com/article/market…
😂😂😂😂😂
Here's my DTC/retail newsletter diet. 🙏 thank you to all the writers that make staying on top of what's happening entertaining and fun. @modernretail @thesnaxshot @Retail_Brew @mrsharma @cpgwire @Emily_Sundberg @eliweisss @futurecommerce @chewonthisdtc @2PMinc…
Episode 2 is here! The raw, unscripted and often unhinged conversations is what made podcast journey so incredible. Well, in my conversation with @AshleyMGreene and @itzlivvvv you're getting all of that See you tomorrow at 12:00 PM EST Lights. Camera. Action 🎬
Who is to blame when a PR crisis takes place? ”It’s never the brand's fault" 🤯 Kira does an entire deep dive in our full conversation on the Balenciaga controversy and the infamous Kendall Jenner & PepsiCo commercial that you can go watch, but this one clip still blows my mind
After this conversation with Kira, I think the public relations team attached to celebrity brands are equally as or (if not) more important to growing brands as their marketing teams are A lot of this game is about painting a picture that things are going well. Scary stuff 😬
What’s the largest creator brand that has been acquired?
First podcast episode is live 🥳 This one clip alone from @kiramackenz should highlight everything you need to know about why this project meant the world The ability to have real conversations and highlight some of most best voices in the talent brand community is a privilege
Creator Nicolas Sturniolo has launched a new wellness brand called Space Camp. The brand's debut product is a line of certified organic lip balms. spacecampwellness.com
Eli Weiss @eliweisss
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dennis hegstad @dennishegstad
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Oren John @orenmeetsworld
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dhruv @_dhruv_1
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CPG WIRE @cpgwire
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Ron Shah @obviceo
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Nick Shackelford 🦾 @iamshackelford
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Zach Stuck @zachmstuck
48K Followers 731 Following Founder of Homestead, a growth marketing agency for 7-9 figure eCommerce stores. Actively building DTC brands
Shaan Puri @ShaanVP
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Tom Shea @Tshea0314
3K Followers 5K Following still playing with trucks @adgilemediagrp | boston college | uchicago | forbes 30u30
Dulma 🦋 @iamdulma
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Michael J. Miraflor @michaelmiraflor
22K Followers 5K Following strategy/marketing/ads/brands/trends. @HannahGreyVC. ex-agency. art. culture. music. travel. retail. fashion. tech. @UCBerkeley & BSCL alum. views=mine 🇵🇭🇺🇸
Kendall Dickieson @flexiblefoodie
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em herrera 🌃 @emilyhxrrera
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Brian Folmer @homerfolmer
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Gina Perrelli @ginaperrelli
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DG™ @DaveGreeny
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Kaylee Gann @fakebrows1
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Mikey G - 💸🥷 @EcomMikeGalvin
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Oren John @orenmeetsworld
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CPG WIRE @cpgwire
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kiramackenzie @kiramackenz
445 Followers 116 Following
Brian Rappaport @BRappy55
3K Followers 4K Following Founder/CEO Quan Media Group. OOH savant. Brand builder. Chicken Parm connoisseur. 2 for 2 on game shows. Mediocre pickup basketball player. New Yorker.First JRB @AdgileMediaGrp truck sighting in the wild @Tshea0314
No one knows what it means… but it’s provocative @codyplof
Loved the latest podcast with @foundedbycelebs @_dhruv_1 talking about how Sandbox Studios VC invests and backs celebrity brands - what we look for, what we love, and why so many are so bad. Have a listen shorturl.at/anCHU #venture #celebrity #celebritybrands #investing
@AshtonWall Hexclad and Gordon Ramsey. I think the partnership helped them scale DTC acquisition.
Dwayne Johnson expands into the personal care category with the launch of Papatui. Papatui is available online and will launch at Target later this month. papatui.com
I love @skims - think @KimKardashian is a genius and can't wait to see this live Sunday adage.com/article/market…
@AshtonWall Celsius - Flo Rida (even with the lawsuit) Nespresso - George Clooney Mint - Ryan Reynolds Nike - Jordan Weight Watchers - Oprah (pretend it's 2023) I Can't Believe It's Not Butter - Fabio (yeah, I went there) I'm not a fan of celebrity partnerships. They're to let the…
Here's my DTC/retail newsletter diet. 🙏 thank you to all the writers that make staying on top of what's happening entertaining and fun. @modernretail @thesnaxshot @Retail_Brew @mrsharma @cpgwire @Emily_Sundberg @eliweisss @futurecommerce @chewonthisdtc @2PMinc…
@_dhruv_1 @foundedbycelebs @AshleyMGreene @itzlivvvv Continuing to crush!! Can't wait to listen!
Episode 2 is here! The raw, unscripted and often unhinged conversations is what made podcast journey so incredible. Well, in my conversation with @AshleyMGreene and @itzlivvvv you're getting all of that See you tomorrow at 12:00 PM EST Lights. Camera. Action 🎬
Who is to blame when a PR crisis takes place? ”It’s never the brand's fault" 🤯 Kira does an entire deep dive in our full conversation on the Balenciaga controversy and the infamous Kendall Jenner & PepsiCo commercial that you can go watch, but this one clip still blows my mind
Agreed. Yet I do not know anyone who has had sex or eaten octopus at an Equinox and, for me at least, the campaign elicits a “wait, but isn’t this just a fuckin gym?” feeling more than anything else
in light of Taylor’s tweet, thoughts on the recent campaign from equinox
After this conversation with Kira, I think the public relations team attached to celebrity brands are equally as or (if not) more important to growing brands as their marketing teams are A lot of this game is about painting a picture that things are going well. Scary stuff 😬
What’s the largest creator brand that has been acquired?
First podcast episode is live 🥳 This one clip alone from @kiramackenz should highlight everything you need to know about why this project meant the world The ability to have real conversations and highlight some of most best voices in the talent brand community is a privilege
Creator Nicolas Sturniolo has launched a new wellness brand called Space Camp. The brand's debut product is a line of certified organic lip balms. spacecampwellness.com
Chamberlain Coffee launched their matcha lattes nationwide at Target 🎯
This Week in CPG - Sprecher Buys Juvee, Eurazeo Backs Fragrance Brand 💰 - MPearlRock buys Nutpods 🥛 - Sanzo scores $5M 💦 - New Belgium backs LA brand 🍻 - Luna Bay refreshes packaging 🆕 - Something new from Little Sesame 🍋 thisweekincpg.beehiiv.com/p/sprecher-buy…
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