Dr Paul Bedford @guru_paul
Researcher, presenter & fitness industry expert on retention, attrition & customer experience. Helping operators worldwide retain customers & increase revenue retentionguru.com London Joined February 2012-
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Confirmed: Anytime Fitness UK attending Retention Convention 2025. Their presence adds to the growing mix of organisations coming together at Warwick this Month.
Pleased to have University of Bristol's, sport, exercise and health with us again at this year's Retention Convention. One of the university operators investing in strategies to keep members engaged, loyal and returning.
Pleased to have Achieve Lifestyle with us on 25 Sept for Retention Convention 2025 🙌 One of many operators investing in strategies to keep members coming back. #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Delighted to welcome back @énergieFitness to #RetentionConvention2025 🙌A day focused on turning data & insight into actionable strategies. #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Excited to have the University of Birmingham back at #RetentionConvention2025 🙌 Their return adds to the growing mix of universities & operators committed to improving retention.
Customer progress is vital for retention. In the first few months, rather than focusing solely on physiological changes, get members to focus on quick wins - like visit frequency, building skills, and growing confidence. #lunchtimelessons
Confirmed: Freedom Leisure attending #RetentionConvention2025 We’ll see them at The Slate, University of Warwick, on 25th September. For Operator tickets- DM me #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
6FIT Gym will be with us at #'RetentionConvention2025 💪 Another operator committed to 'raising the bar' on retention across the sector. 🎟️For Operator tickets: DM me #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Looking forward to welcoming Everlast Gyms to Warwick this month. A day focused on data, insight and practical strategies to improve retention. In partnership with: #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Pleased to have Life Leisure returning to Retention Convention 2025 🙌Their commitment reflects the growing community of operators focused on driving retention. #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Looking forward to welcoming David Lloyd Clubs to Retention Convention 2025 on 25 Sept 🗓️ A day of data, insight & practical strategies to improve retention. #MatrixFitnessUK #InBodyUK #Wattbike #PocketRocket #HCMmag #YourPersonalTraining #Time #WellNation #GuruPaul
Redefine your connection with members. Is it just transactional, or is it a real relationship? Strong relationships drive retention, raise satisfaction, and grow revenue. #lunchtimelessons
Delighted to welcome Durham County Council back to #RetentionConvention2025. As a returning attendee, they’ll join a diverse group of operators – public, private, independent & education – coming together at Warwick this month to focus on retention.
It doesn’t matter how qualified your staff are or how impressive your facilities look, none of it matters if customers aren’t showing up. Visits drive value. #lunchtimelessons
Pleased to welcome Tees Active to Retention Convention 2025.The event unites public, private, independent and education providers, all focused on improving retention.
Whether it’s an owner or a dedicated manager, sales and marketing usually get attention. But who takes responsibility for retention? Without a lead, your biggest growth driver goes unmanaged. #lunchtimelessons
Welcome to @yptuk, joining us as a partner for #RetentionConvention2025. Their focus on member–trainer relationships ties directly into this year’s theme: behaviour change that drives retention. For tickets: [email protected]
Do your new members meet an exercise pro, even briefly? A quick hello can reveal unfamiliar kit, answer questions and show that support starts from day one. #lunchtimelessons
Identify the emotional, physical, and practical issues members face when working out. Then collaborate with them to find solutions that build confidence and keep them coming back. #lunchtimelessons

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