Hammond Gersh @hammondgersh
Content strategy. Marketing plans. Smarter websites. Doable social media. Wield the new tools. Respect the old school. hammondgersh.com Minneapolis + Madison Joined August 2016-
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Yes, Strategy and Planning. But Nimble is everything now. Seeing clients switch gears and execute web updates and new content quickly (with or without me!) is how I know we're doing it right. Does your system do that? If not, I can help.
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Had a blast working with @RoehrSchmitt building marketing strategy and a new site. Architects have a gold mine of content...and this firm creates particularly thoughtful, unique spaces: roehrschmitt.com
Content is a relationship. (Not a thing.) @stevebryant is right on the money: blog.usejournal.com/make-relations…
Now or never? This might finally work…MT @WIRED: It’s a big day at WIRED! We just launched a paywall.
Hammond Gersh retweeted
Watch out, Facebook and Google! Amazon just hinted at its ad ambitions buff.ly/2s29GRV
The most important takeaway? YOU CAN NO LONGER FAKE IT. "Messaging" is not a thing. The truth is critical. businessinsider.com/subways-closes…
If it ain't broke...Corona's O Tannepalm" holiday tv spot is more than 25 years old. youtube.com/watch?v=jZJT9m…
Need/Want/Planning a new website? Focus on strategy and content first, NOT development. You'll save so many headaches and heartaches. Need help? Raise your hand here: hammondgersh.com/contact/
Watched Bessie (❤️ Queen Latifah!) and got a little thrill when John Hammond appeared. He was enthusiastic and respectful and he made shit happen. It's why we pay homage.
There's brand voice, and then there's just BEING exactly who you are. Cheers to @patagonia for always bringing their fearless authenticity: patagonia.com/home/
When your website communicates just how badass you are. Damn...talk about a stand out. (Achtung! Rabbit hole.) big.dk/#projects
What the heck IS content strategy anyway? Here's my take on what it should cover: hammondgersh.com #contentmarketing
OMG the Best Western Hotels blog has the BEST name! (And they're doing some legit content.) youmustbetrippin.com
Focus on executing excellent content and connecting with an audience of influencers.✅ (This IS the new model.) businessinsider.com/digital-publis…
Hammond Gersh retweeted
"What Is Brand Voice?" linkedin.com/pulse/what-bra… by @hanlonpatrick on @LinkedIn
There are lots of good ways to keep your flow...well, you know. @trello is a fave. #contentmarketing #cmo blog.trello.com/moved-to-publi…
What's in a name? (Here's what's behind Hammond Gersh.) hammondgersh.com/story/
Hey look! A spankin' new website! hammondgersh.com
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