Heather Hooks @hooksnyc
B2B marketing strategist and displaced Texan, working at the intersection of data, technology, relationships and brands. about.me/heather.hooks New York, NY Joined May 2012-
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The difference between an in-house marketer and a consultant according to @PeterJThomson? We're the "pig in the bacon and eggs". peterjthomson.com/category/marke…
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“There’s a problem with SaaS startups and marketing” by @ggiiaa medium.com/@ggiiaa/theres…
Heather Hooks retweeted
Wow. #OpEd17 number 2 trending topic on twitter.
Heather Hooks retweeted
Great stuff: Find Your Lawyer Milloy: What One Pats Upset Can Teach You About Smart Selling bit.ly/2jZ04Bi @emissary @DHammer
How to get in the door - and stay in the room - with the biggest brands: emissary.io/2017/01/25/8-d…
Heather Hooks retweeted
Content lets you buy attention. Attention is the first step toward relationships. And relationships are the foundation of business success.
Heather Hooks retweeted
When's the right time to hire #salesops? When you need to bring order to chaos - Sales Hacker bit.ly/2hsZYiI via @britton
Heather Hooks retweeted
This is a must listen for folks in sales via @emissary
Heather Hooks retweeted
@emissary is now featured on the Sales Tech #LUMAscape! slideshare.net/tkawaja/sales-…
Heather Hooks retweeted
"Don’t look for your next job or title - look for an amazing boss. That’s your best opportunity." -H Zynczak, CMO, @pluralsight #FortuneMPW
Every good marketer needs a good BI buddy. Right, @BeckonInc? #AWNewYork
Has the content bandwagon reached capacity? "5% of marketing content gets 90% of engagement." #AWNewYork
“The ‘builder’ is someone who doesn’t want to just inherit greatness…” — @craigalanhanson medium.com/@chanson/hirin…
Building a new brand? It will take 6 months to see the effects and 3 years to see a return. #AWNewYork #LinkedIn
Finally, a room full of people who speak my language. #b2b #AWNewYork #LinkedIn
Hey @OracleMktgCloud, great event! P.S. I stole your napkins. #MarketingNerd #MMMashup
Heather Hooks retweeted
No conference is 100% relevant to everyone, but for the second year in a row, @operative #OPED15 delivering very interesting, useful content
Challenger sale content should “look the customer in the eye and tell them what they’re currently doing is wrong.” marketeer.kapost.com/challenger-mar…
"It's our thievery that makes us powerfully effective copywriters." unbounce.com/conversion-rat… via @unbounce
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