Matt Harris | B2B Sales in Soft FM @iam_mattharris
BD @ LITTA | Helping Cleaning, Waste + Maintenance businesses win more deals in Construction & Property Services | Access plays + playbooks in The Growth Labbit.ly/tglsubscribe Get 1% smarter at FM sales ➜Joined July 2013
At 45, I went from 345 miles to 1,345 miles in one year.
Same discipline applied to cold calling:
£0 to £60,000/month in 18 months.
Do hard things. Get breakthrough results.
The more case studies you have, the fewer objections you face.
Don't build a sales process that requires convincing.
- Document.
- Demonstrate.
- Deliver proof.
Let success stories do the selling.
Your pipeline doesn’t need more leads.
It needs better ones.
Stop chasing prospects who’ll never buy.
Start qualifying like your target depends on it—because it does.
My sales transformation started with a simple choice:
Easy Now = Hard Later
Hard Now = Easy Later
I chose hard at 5am every day.
It's taken me from £0 to generating £60,000/month in 18 months.
the magic of power hours.
i usd to have 2x2 hour prospecting blocks a day.
i've broken these down into 4x1 hour "power hours"
i’ve found that an hour of cold calling is more effective.
i try to reach the same level of output as a two-hour slot.
Bad day? Shortened schedule?
I still hit my minimum:
Two 30-minute calling blocks
30 dials minimum
No negotiations with excuses
Something beats nothing.
Always.
You don’t need more tools.
You need better habits:
• Research every day
• Add 5+ prospects daily
• Review call notes weekly
• Always update your CRM
Simple works. If you work it.
My ideal case study process:
1. Identify a star client in your target market
2. Send interview questions 24 hours ahead
3. Record a 30-minute Google Meet call
4. Use Otter.ai transcription
5. Transform notes into a compelling narrative
6. Get client approval…
The more backup goals you have, the better decisions you make.
Don't build a system that demands perfection.
- Adapt.
- Adjust.
- Stay flexible.
Find progress in every aspect of goal-setting. That's the art of being a Consistent Achiever.
3 things I remove from my prospect list:
• Out-of-scope companies
• Unverified emails
• Roles with no buying power
Every weak contact drains my time.
Trim fast.
Focus hard.
procrastination.
when i get stuck, i use these 3 tips to get the ball rolling again
1. break task into the smallest step i can take right now.
2. settle for good enough. there'll never be a perfect time.
3. do less. keep it simple.
To close more B2B deals, turn your best client into a case study.
Happy customer → interview
Great results → specific numbers
Success story → sales weapon
Prospects are telling you what they want.
Proof it works for companies like theirs.
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