Ira @irajfko

be weird; stay free shapeshift.so website → Joined May 2015

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Ira @irajfko

a month ago

Startup marketing in 3 words: People, stories, and momentum.

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Ira @irajfko

a month ago

the most popular books of all time (according to some)

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Ira @irajfko

a month ago

Every overpaid tech worker searches for meaning by turning their living room into a coffee shop

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Ira @irajfko

a month ago

The main difference in being a founder vs an employee is that there’s no excuse for underperformance. You’re not having a bad day, you’re just a bad boss

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Ira @irajfko

a month ago

I walk away from every first date when they ask “how many employees do you have”

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Ira @irajfko

a month ago

like for 🦆 comment for 🐇

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Things that will someday work out well start out well. Things that will never work start out bad and stay that way. What you rarely see is a stillborn failure that transmogrifies into a stellar success. Small successes can grow into big ones, but failures rarely grow into…

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Ira @irajfko

a month ago

Today I am grateful for Whole Foods lucky to be able to afford fresh groceries

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Ira @irajfko

2 months ago

Let the truth be told

Harry Stebbings @HarryStebbings

2 months ago

Let the truth be told

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Ira @irajfko

2 months ago

If I’m a lifelong student should I get lifelong discounts

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Ira @irajfko

2 months ago

Everything works in marketing but at what time frame and at what cost?

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Ira @irajfko

2 months ago

I've run content businesses in tech, media, and services for the last 4 years. Things I thought were true but are totally NOT: 1. Follow your passion. I tried to build a business around coffee — I became a barista, talked to farmers, packed boxes to 4am. Eventually I created…

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Ira @irajfko

2 months ago

It’s better to be a friend than to be cool

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Ira @irajfko

2 months ago

when your computer opens the file in XCode

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Ira @irajfko

2 months ago

The customer is not a moron. She is your wife. Here's a snippet I use to help my LLMs write in a way that respects the intelligence of my readers (copy into your own prompts): <prompt> ... Internalize these constraints. They are the filters through which every idea must pass.…