Jay Sung @jaysungd2c

CMO at Brentwood Assoc|Formerly @GuthyRenker_CN @Lot18 @Proactiv @Wharton grad| Helping late-stage growth companies reach potential with digital transformation jaytsung.com Venice, Los Angeles Joined August 2020

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Jay Sung @jaysungd2c

4 years ago

It's important to understand the core values of your customers and ways that your brand can build richness around these values. #marketingtips #businesstips

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Jay Sung @jaysungd2c

4 years ago

ROAS helps you see what is leading to conversions, as well as how much revenue the actions are generating. Read more 👉 lttr.ai/oyqE #ROAS #ROI #AdCampaigns #D2C

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Jay Sung @jaysungd2c

4 years ago

I found this article to have a very interesting take on new ways to keep customer retention in Ecommerce. What do you think? #ecommerce #marketing bit.ly/3kfS3GW

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Jay Sung @jaysungd2c

4 years ago

Marketers who integrate three or more channels into their marketing campaigns increase their purchase rates up to 287%. Read more 👉 lttr.ai/ovOF #BeautyandFashion #OmnichannelMarketing #d2c #d2c

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Jay Sung @jaysungd2c

4 years ago

The way Facebook allocates budgets has become disproportionate and is causing problems for business owners. Read more 👉 lttr.ai/ou0S #iOS14 #FacebookAd #AiAlgorithms #Facebookmarketing #D2C

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Jay Sung @jaysungd2c

4 years ago

We’ve all had to adapt to what we consider to be our ‘new reality, right? This also applies to the way we shop now. In fact, 71% of consumers say they do their shopping fully online now, which has greatly increased due to the current situation. bit.ly/3mQPYCT

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Jay Sung @jaysungd2c

4 years ago

When trying to manage channel conflict with accelerating digital D2C opportunities, I think the best way to tackle this is by customizing your approach to each channel. For example, creating bundles for some channels and loyalty programs for others.

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Jay Sung @jaysungd2c

4 years ago

I found this really interesting article about how to adjust your marketing to the constantly changing world. Definitely worth a read! bit.ly/3mpnQa3 #marketing #ecommerce #marketingstrategy #branding

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Jay Sung @jaysungd2c

4 years ago

Exciting things are happening at Brentwood Associates! #brentwoodassociates #investment #angelinvestors bit.ly/3nW2dxs

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Jay Sung @jaysungd2c

4 years ago

What does Omnichannel marketing mean? To break this down simply, your consumer is the "channel", and there are multiple routes you can take to reach your ideal consumer. For a more in-depth explanation, check out my youtube channel! #omnichannel bit.ly/3q58v0C

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Jay Sung @jaysungd2c

4 years ago

Now that Online Privacy is Becoming More Robust, What Is the Future of Facebook's Direct-to-Consumer Advertising? ▸ lttr.ai/oJ6X #iOS #Omnichannel #MajorChallenge #D2C #HugeFinancialInvestment

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Jay Sung @jaysungd2c

4 years ago

You can't call yourself a content creator without knowing the analytics and what works for you. YouTube is becoming a popular platform for marketing and advertising. Before you jump into creating ads, make sure you understand these analytics: bit.ly/3kqVJ9q

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Jay Sung @jaysungd2c

4 years ago

People have moved their entire lives online - work, communication with loved ones, and entertainment. Here are the opportunities that came as a result. Read more 👉 lttr.ai/oFpb #AccelerateDigitalTransformation #BusinessEnvironment #ConsumerDemands #d2c #d2c

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Jay Sung @jaysungd2c

4 years ago

Apple iOS 14 changes will have a huge impact on the efficiency of DTC companies to advertise to their customers. These changes regarding demographics and targeting are a direct threat to the way Direct to consumer companies reach their audience. bit.ly/3mYcOHN

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Jay Sung @jaysungd2c

4 years ago

How Omnichannel Marketing Helps Create an Integrated Approach for All Customers. Read the full article: Top 5 Omnichannel Marketing Examples for D2C Companies ▸ lttr.ai/n9kG #OmniChannelMarketing #Marketing #D2C #ChiefMarketingOfficer

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Jay Sung @jaysungd2c

4 years ago

The Global Pandemic Highlighted the Impact of Virtual Selling and Video Sales. Here is What the Change in Consumer Preference means for Estbalished Industries: Read more 👉 lttr.ai/n9I6 #Wholesale #OmniChannelMarketing #ConsumerBehavior #D2C #BigBoxStores

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Jay Sung @jaysungd2c

4 years ago

What type of companies benefit the most from a Direct to Consumer (D2C) marketing model? There are 3 factors to consider: -Can you create a customer brand experience? -Does the product allow for easy shipping? -Is there pricing power by eliminating the middle man? #marketing

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Jay Sung @jaysungd2c

4 years ago

With iOS and other platforms increasing consumer privacy, Marketers must update campaigns and DTC advertising programs if they want to survive. Read the full article: What Is the Future of Direct to Consumer Advertising on Facebook? ▸ lttr.ai/n2Ye #iOS #Omnichannel

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Jay Sung @jaysungd2c

4 years ago

Consumers demand more connections with brands than ever before. Here is how E-commerce technology allows brands to develop great relationships with their audiences: Transitioning to a DTC Marketing Model from a Retail Model ▸ lttr.ai/nzCk #OnlineRetail #Directsales

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Jay Sung @jaysungd2c

4 years ago

The numbers aren't where you want...that's okay. Give it time, a marketing strategy won't be effective overnight. It takes constant trials and errors and a great amount of time to be successful. Keep optimizing and wait!