Josh @josh_mktg

What 95% of brands get wrong when scaling Meta in 2025: - They misdiagnose the problem. - They blame creatives when the offer is weak. - They blame the offer when ad fatigue is the issue. Benchmarks are your BEST friend. Audit these 4: 1. Creatives Judge by hook rate/3s view,…

You don't scale a brand by targeting everyone with your ads. You scale by targeting many niche market segments. Here's the framework that's actually driving profitable scale: → The Cascade Targeting System Most brands get targeting backwards. They optimize for reach…

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STOP WRITING CHATGPT PROMPTS LIKE A BABY They’re killing your results. Use these 7 smarter prompts instead:

This is one of my BIGGEST ad creatives hook swipe files EVER. 150 tested hooks with real ad performance data. You'll get real hook rates and hold rates measured to the 3s and 15s mark with niche tags and performance zones. This will cut your creative guesswork in half! Want it…

It’s been 6 months and a lot has changed, so here’s my updated tier list of AI tools in ad creative: S tier: > Claude - all of my copywriting is done in Claude 4 Opus. Also starting to integrate more MCPs + using Claude to vibe code n8n workflows > DeepResearch - it’s just great…

Alex Cooper @alexgoughcooper

9 months ago

It’s been 6 months and a lot has changed, so here’s my updated tier list of AI tools in ad creative: S tier: > Claude - all of my copywriting is done in Claude 4 Opus. Also starting to integrate more MCPs + using Claude to vibe code n8n workflows > DeepResearch - it’s just great… https://t.co/0JhtxZVp0L

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This is the year of efficiency and cost-cutting at Jones Road. Across the org, we have the initiatives of getting and staying lean and have improved both Gross Margin Landed Gross Margin considerably, and OPEX considerably. Here are 11 things we've done that will lead to multi…

"What do you think about our Meta ad account?" I regularly get asked this question... 90% of cases you can run with this setup: ABO, ASC. In some cases you may want to run something else, this is usually a manual bid campaign, or some upper funnel awareness activity. It…

What's working nearly in every ad account the last few months? Just running organic IG posts as ads. Find the ones with the most engagement and let them rip in their own ad set. Stack 10-15 organic winners together.

Winning Ad Iteration, how to 👇 1. Introduce a platform-native element, FB review or comment box for example, Instagram tag, TikTok reply. 2. Go one layer deeper with the product, cut it open, remove it from the packaging. How will the user experience it? 3. Show the product…

A brand reached out last week saying "😩 help our new agency has doubled our CPA". We audited the account, presented the findings and 3 month plan, including a few demo ads... Safe to say the brand is now our client and we start work on Monday 😈 In less than 3 months their…

Being a fanboy makes you miss out. I test everything, find what works, and drop the gems. 5 days. 5 tools. 10 tutorials 🧵👇🏻 1. Create viral veggie videos with Midjourney

Your ad should feel like you’ve been reading their texts. Your landing page should feel like you hacked their brain. Your copy should be so specific it’s almost unsettling. Instead, you’re yelling: “Best Product Ever! Buy Now!” That’s why you’re stuck.

Understanding your audience beats fancy creative every time. Client told us their audience doesn't engage with problem-focused stories. So we flipped the script. Led with pure outcomes in the first 10 seconds instead of problems. Result: $955K spent, $38.51 CPA, 24,810…

Meta is penalizing weak creative. We’re seeing lower CTRs, higher CPMs, and stalled delivery when creative fatigue sets in — even in strong accounts. We now rotate fresh creative fast. Same angle, different execution: – New hook – New visual – New voice Freshness is…

Today we’re introducing you to the future of video. The world’s first Creative Operating System, we call it the HeyGen Video Agent. Upload a doc, some footage, or even just a sentence. It analyzes your input. Finds the story. Writes the script with taste. Selects the shots…

Make your creative visually unique - not just subtly different. Meta's algorithm increasingly deprioritizes ads that look even slightly similar to existing successful ads. Simply swapping headlines or tweaking hooks isn't enough anymore. To maximize spend distribution and ad…

If I really wanted to get promoted and move up in the workplace, I’d build AI workflows and agents to automate half of my job and use the extra time to tackle much larger projects that my company hasn’t had the time to.

"How do you come up with winning ad ideas?" Ideation is not random creativity It's a systemized way of thinking + a tad of creativity Here are my principles for ad ideation and why it just works every single time:

Major insight from studying winning creatives that don’t follow “best practices” They don't start with "Are you tired of [problem]?" They start with education about ingredients or causes. Education beats desperation because native content beats obvious ads. Psychology beats…

cliply.space is now available for windows. > paste a link > hit download > walk away with 8k video free. no ads. no bullshit.

devansh @itssdevk

4 months ago

cliply.space is now available for windows. > paste a link > hit download > walk away with 8k video free. no ads. no bullshit. https://t.co/ck2zK8gDR5

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