Matthias @koolrobotkid

https://t.co/XzGapFCeNl | ex-Tesla | Growth Marketing steptb.com Italy Joined October 2023

Tweets

118
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97
Following

471
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82

Matthias @koolrobotkid

21 hours ago

U.S. CTV ad revenue tops $30B in 2025. Podcasts hit $4.46B this year. Discover how to scale with control, from Roku to Spotify. steptb.com/why-ctv-and-po… #CTV #MarketingStrategy

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Carl Benedikt Frey @carlbfrey

3 days ago

After GDPR took effect, US venture funding in European startups dropped: 21% fewer deals, 13% less capital — about $1.6B a year. Data-heavy and first-time ventures were hit the hardest.

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There are three questions you should ask for your next #AI investment. If the answer is no, you’re probably looking at another failed pilot, regardless of whether you build it or buy it. steptb.com/ai-adoption-in…

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Matthias @koolrobotkid

2 days ago

Wonder if this means the perpetually nonfunctional geo targeting is finally fixed...

Business @XBusiness

2 days ago

Wonder if this means the perpetually nonfunctional geo targeting is finally fixed...

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Matthias @koolrobotkid

3 days ago

Cashing out at 46% in 4 months. It was hands down the most obvious Q1-Q2 play this year, derived purely from first principles. But people will keep wasting their time and money on hype chasing. #Investing #AI $GOOG $GOOGL

Matthias @koolrobotkid

2 weeks ago

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Matthias @koolrobotkid

3 days ago

A compendium of everything we know so far about how LLMs are shifting citations toward relevance and depth over pure authority, boosting visibility for smaller brands. steptb.com/why-smaller-br… #AI #SEO #GEO #LLMs

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non aesthetic things @PicturesFoIder

7 months ago

Ladies and gentleman. The English language.

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Matthias @koolrobotkid

6 days ago

Tested all major LLMs for fashion knowledge & advice lately. Gemini nails it, by far the best. ChatGPT's solid but overcomplicates basics. Claude & Grok? Not even close. #AI #Fashion #LLM

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Matthias @koolrobotkid

a week ago

I've never seen a demographic segment perform better than a behavioral one. Mindstates > Personas. #MarketingTips

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Matthias @koolrobotkid

a week ago

Problem using "free" because you fear it might devalue the brand? Easy solution: just use "no cost". #copywriting #branding

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Matthias @koolrobotkid

a week ago

The AI bubble = dot-com bubble analogy is weak. Many dot-coms hit billion-dollar valuations with little to no revenue; AI firms are revenue-makers. Internet users in 2000: ~400M globally; today: ~5.6B.

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Matthias @koolrobotkid

2 weeks ago

I have to thank all the AI enthusiasts proclaiming Google's demise in 2025. 31% ROI since this tweet (not even 4 months). Follow me for more financial advice I guess 😂 $GOOGL

Matthias @koolrobotkid

4 months ago

I have to thank all the AI enthusiasts proclaiming Google's demise in 2025. 31% ROI since this tweet (not even 4 months). Follow me for more financial advice I guess 😂 $GOOGL https://t.co/T81cqwY3HM

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Matthias @koolrobotkid

2 weeks ago

Aug 2025 and I just saw a LinkedIn post from a Meta senior manager starting with 'In the ever-evolving landscape of...' 🙄 I can recommend some good #AI powered #copywriting resources!

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Matthias @koolrobotkid

2 weeks ago

Recent study analyzed 10k people across 29 trials testing automated digital sleep therapy. Apps helped with insomnia, but human-guided therapy worked significantly better. Completion rates didn't predict success - actual behavior change did. nature.com/articles/s4174…

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Matthias @koolrobotkid

2 weeks ago

Qualitative UX study on search behavior by @NNgroup. nngroup.com/articles/ai-ch…

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BlueAlpha @BlueAlphaAI

2 weeks ago

Most marketers obsess over signup volume. Smart ones optimize for revenue quality. We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇 (Spoiler: it's not about the channel driving the most signups)